Sensormatic Solutions, a retail solutions provider and part of Johnson Controls, has announced a collaboration with pass_by, an AI-powered retail insights platform. This partnership aims to integrate pass_by's shopper mobility data with Sensormatic's in-store traffic data to provide retailers with a comprehensive view of the entire path to purchase.

The collaboration offers pass_by's plug-and-play competitive retail insights platform, almanac, which complements and integrates with retailers' current traffic insight solutions. The platform provides historical and predictive insights into any US-based store, allowing retailers to analyze foot traffic patterns, benchmark against owned stores or competitors, and view YoY trends.

The company states that these insights will enable retailers to optimize staffing and floor design, anticipate product demand, and make data-driven decisions about future planning.