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        iFIT, a connected fitness equipment manufacturer and content provider, has introduced over 40 new smart and smart-enabled products across its NordicTrack and ProForm brands, featuring upgraded hardware, larger touchscreens, and AI Coach integration.
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        Notable models include the NordicTrack X24 Treadmill (USD 3,999) and X24 Bike (USD 1,999), which have 24-inch screens, faster processing, and SmartAdjust technology to match workout settings to on-screen sessions. The machines also use ActivePulse to monitor heart rate and adjust intensity. iFIT aims to leverage AI to deliver personalized workouts and boost user motivation and health outcomes. 
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Connected Fitness

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

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 <p>Connected fitness company iFIT has launched over 40 new smart-enabled products, including devices from the NordicTrack and ProForm brands. The new releases feature enhanced hardware, larger screens, and integration with AI Coach.</p>
 <p>Among the standout products are the NordicTrack X24 Treadmill and X24 Bike, priced at USD 3,999 and USD 1,999, respectively. These devices come with 24-inch screens, increased processing speed, and SmartAdjust technology that aligns workout preferences with on-screen activities. They also use ActivePulse for monitoring heart rate and adjusting workout intensity. Through the aid of AI, iFIT aims to offer personalized workouts to improve user motivation and health outcomes.</p>
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iFIT launches new AI-integrated fitness machines

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 <p>Peloton, a manufacturer of connected fitness equipment such as bikes, treadmills, fitness mirrors, and rowers, has launched a new app called Strength+. The app, which is currently in its beta phase, is tailored for gym workouts and includes a range of features such as a custom workout builder and programs led by Peloton instructors. Users have the ability to set workout specifics such as duration, muscle group focus, and equipment usage. The app also provides guidance on gym etiquette and how to properly use gym machines. </p>
 <p>Strength+ has been designed to be versatile in different gym environments. It allows users to track their workout progress, use their own music, and gain access to a wider variety of equipment that was not previously included in the Peloton content library.</p>
 
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Peloton launches Strength+ app for gym workouts

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 <p>Peloton reported a loss per share of USD 0.08 in Q4 FY2024, compared to the USD 0.68 loss per share recorded in the same period last year. The revenue for the quarter reached USD 643.6 million, up 0.2% YoY, compared to USD 642.1 million in Q4 FY2023. Peloton launched a pilot program with the YMCA of Metropolitan Chicago, installing over 100 Bike+ and Row machines across 15 locations. The company also announced a multi-year content licensing agreement with Google Fitbit to offer Peloton classes through the Fitbit app in multiple countries. Additionally, it introduced new features like Find Friends to enhance community building and launched Pace Targets for treadmills to allow personalized intensity levels for runners.</p>
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Peloton announces Q2 2024 results

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 <p>Johnson Health Tech's divisions, Bowflex and Horizon Fitness, have launched two new treadmills - the Bowflex T9 and Horizon Fitness 7.0AT. These treadmills offer features like innovative controls, motorized incline, Bluetooth connectivity, and high-contrast LCD screens. They can also sync with different fitness apps, including Apple GymKit for Apple Watch and Samsung Health.</p>
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Bowflex and Horizon Fitness launch new connected treadmills

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 <p>CLMBR, a maker of interactive climbing machines, has entered into a vendor partnership with Crunch Fitness. This collaboration will enable CLMBR to join in the 2024 Crunch Franchise Convention and aid product distribution. The partnership is designed to enhance product visibility and enlarge the delivery of CLMBR's fitness equipment via Crunch Fitness outlets.</p>
 
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CLMBR partners with Crunch Fitness to expand reach and distribution

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 <p>Echelon, a producer of interactive fitness equipment, has purchased advanced recovery product specialist, ThriveX. The terms of the deal were not disclosed. The acquisition is expected to aid Echelon's new product development and offering expansion, by utilizing ThriveX's proficiency and reputation in fitness recovery.</p> 
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Echelon acquires ThriveX to support new product development

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 <p>Peloton, a manufacturer of fitness equipment, has introduced the Pet-Friendly Fitness Collection, which includes workout classes designed for pets and their owners. In collaboration with dog accessories producer Canada Pooch, the company now offers co-branded items like cooling bandanas and waterproof leashes to ensure pets' comfort during exercise sessions.</p>
 
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Peloton launches Pet-Friendly Fitness Collection; collaborates with Canada Pooch to offer co-branded pet accessories

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 <p>Peloton, known for manufacturing connected bikes, treadmills, fitness mirrors and rowers, has announced that it has secured $1.35 billion in refinancing. This consists of a new five-year syndicated loan of USD 1 billion, a USD 100 million revolving credit facility with J.P. Morgan and Goldman Sachs, and an additional USD 350 million raised from new and existing investors via an upsized private offering of convertible senior notes due in 2029. The funding received through these transactions will be utilized to reduce the company's overall debt, extend debt maturities and negotiate more flexible loan terms.</p>
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Peloton secures USD 1.35 billion in debt funding to refinance existing debts

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 <p>Peloton, a global manufacturer of connected fitness equipment, has declared its broad restructuring plan. The plan involves a 15% reduction in its global workforce, which equates to around 400 employees. In addition, the company is set to minimize its retail showrooms' size and make changes to its international sales strategy.</p>
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Peloton announces to lay off 15% of global workforce in broad restructuring plan

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 <p>Peloton, a company that makes connected bikes, treadmills, fitness mirrors, and rowers, announced that CEO Barry McCarthy will step down, two years after replacing co-founder John Foley in <a href="https://sp-edge.com/updates/8328"> February 2022 </a>. Current chairperson Karen Boone and director Chris Bruzzo will act as interim co-CEOs until a permanent replacement is hired.</p>
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All Updates

iFIT launches new AI-integrated fitness machines

Peloton launches Strength+ app for gym workouts

Peloton announces Q2 2024 results

Bowflex and Horizon Fitness launch new connected treadmills

CLMBR partners with Crunch Fitness to expand reach and distribution

Echelon acquires ThriveX to support new product development

Peloton launches Pet-Friendly Fitness Collection; collaborates with Canada Pooch to offer co-branded pet accessories

Peloton secures USD 1.35 billion in debt funding to refinance existing debts

Peloton announces to lay off 15% of global workforce in broad restructuring plan

Peloton appoints Karen Boone and Chris Bruzzo as interim co-CEOs

Connected Fitness

iFIT launches new AI-integrated fitness machines

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