<div>
  <ul>
    <li>
      <p>
        AdTech firm GumGum has launched the GumGum Platform, which combines contextual, attention, and creative solutions for digital advertising. It also has a new tool called the Mindset Graph, which aligns consumer interests with advertising goals.
      </p>
    </li>
    <li>
      <p>
        The platform consists of three main components: GumGum Contextual uses AI to match ads with relevant content, GumGum Attention tracks viewer engagement with ads in real-time, and GumGum Creative delivers various ad formats, including video and display, without disrupting the user experience.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake:</b>
         GumGum is combining its various technologies to create more comprehensive solutions. In 
        <a href="https://sp-edge.com/updates/34639">
          October 2024
        </a>
        , it launched a new sports marketing solution, combining the platform and Relo Metrics.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


Marketing Automation

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>GumGum, an AdTech firm, has unveiled the GumGum Platform, a combination of contextual, attention, and creative solutions for digital advertising. This includes the Mindset Graph, a tool designed to align consumers' interests with advertising goals.</p>
 <p>The platform is made up of three primary components: GumGum Contextual, GumGum Attention, and GumGum Creative. GumGum Contextual uses AI technology to align ads with relevant content. GumGum Attention, on the other hand, tracks the engagement of viewers with ads in real-time. Lastly, GumGum Creative is responsible for delivering diverse ad formats, including video and display ads, without disrupting the user's experience.</p>
  
</div> <p><b>Analyst QuickTake:<br>
</b> GumGum is combining its various technologies to create more comprehensive solutions. In <a href="https:<br>
//sp-edge.com/updates/34639"> October 2024 </a> , it launched a new sports marketing solution, combining the platform and Relo Metrics.</p>

GumGum launches advertising platform with Mindset Graph tool

<div>
 <p>Acquia, a Digital Experience Platform (DXP) utilizing the open-source Content Management System (CMS) Drupal, has launched new AI-based features for its Digital Asset Management (DAM) solution. Notable additions include the Acquia Video Creator and improved AI-aided DAM capabilities.</p>
 <p>The newly introduced Acquia Video Creator is a Moovly-powered module that enables users to make professional videos with a drag-and-drop interface, customizable templates, and pre-existing assets. Included within this tool are AI functionalities that help to generate scripts, voiceovers, subtitles, transcripts, and translations. Also provided are AI Video Transcription for producing time-stamped transcriptions, and Automated Color Filtering for analyzing image color profiles.</p>
</div>

Acquia adds AI capabilities to digital asset management solution to accelerate campaign delivery

<div>
 <p>The non-profit IAB Tech Lab, which creates standards for digital advertising, has launched a new initiative called "Ad Format Idol." This program aims to standardize emerging Connected TV (CTV) ad formats to enable efficient programmatic transactions and promote more widespread industry adoption.</p>
 <p>They invite sellers to submit their successful CTV ad formats for the program. The submission period is open until 22 January 2025. All submissions will be evaluated by a task force from the Tech Lab's Advanced TV Commit Group.</p>
 <p>The "Ad Format Idol" initiative is designed to address a current challenge in the industry. At present, similar ad formats, including pause ads, scrollable carousel ads, and binge ads, lack a uniform standard across different streaming services. This lack of standardization presents a problem when launching scaled campaigns.</p>
 
</div>

IAB Tech Lab launches CTV ad format standardization program

INCUMBENTS_PRESENT

<div>
 <p>Sitecore, a provider of a digital experience platform, has unveiled its new AI-powered marketing platform, Sitecore Stream. This platform integrates brand strategy, marketing, and GenAI capabilities to manage websites. Stream includes brand-aware AI for ensuring content adheres to brand guidelines. Moreover, it uses AI-powered workflows for automating repetitive tasks such as A/B testing and web page creation, and introduces generative copilots for blog post production. A key update is that key components of the platform like XM Cloud, Content Hub, Customer Data Platform, and Personalize are now HIPAA-compliant, therefore suitable for healthcare users.</p>
</div> <p><b>Analyst </b> <b>QuickTake:<br>
</b> GenAI is increasingly adopted by digital experience platform (DXP) providers. In October 2024, <a href="https:<br>
//www.techtarget.com/searchenterpriseai/news/366613719/Adobe-makes-generative-AI-video-model-safe-for-enterprises"> Adobe </a> and <a href="https:<br>
//www.acquia.com/newsroom/press-releases/acquia-releases-new-ai-capabilities-digital-asset-management"> Acquia </a> integrated GenAI features into their platforms to improve operational efficiency.</p>

Sitecore releases Stream with GenAI features for marketing

<div>
 <p>6sense, a platform specializing in account-based marketing (ABM), has introduced multiple product enhancements powered by artificial intelligence (AI) at the Breakthrough 2024 event. These enhancements include: </p>
 <ol>
 <li>6sense Conversational Email - An AI-driven feature that enables automated and personalized customer interactions via email.</li>
 <li>6sense AI Email Writer - Utilizes AI to generate tailored email content, enhancing customer engagement and communication.</li>
 <li>6sense Workflows - A feature to automate processes such as data flow management and campaign creation, improving efficiency and productivity.</li>
 <li>6sense Model Lifecycle Management - A tool for monitoring and updating predictive models, providing accurate insights into potential buyer accounts.</li>
 </ol>
 <p>The purpose of these AI-powered features is to enhance personalization, optimize campaign management, automate customer outreach, and increase the precision in identifying high-potential buyer accounts.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Breakthrough 2024 marks a key milestone following 6sense's recent expansion into EMEA in <a href="https:<br>
//6sense.com/newsroom/6sense-opens-new-london-office/"> September 2024 </a> , highlighted by the opening of its new London office, showcasing the company’s continued growth and market expansion.</p>

6sense announces AI-powered product enhancements to improve pipeline and drive deals efficiently

<div>
 <p>AI-powered mobile marketing platform, Attentive, has launched new features for Attentive Signal, its identity solution. Among these are the Enhanced Attentive Tag and Smart Resolution, both part of AI Pro, an advanced Identity AI service.</p>
 <p>Enhanced Attentive Tag employs server-side technology for persistent cookies to improve session identification reliability. Smart Resolution utilizes multiple unique IDs and machine learning to link site visitors across different devices and browsers, even without cookies. These enhancements supplement the existing functionalities of Attentive Signal, including an identity graph, data capture capabilities, unique identifiers, mobile optimization, and enterprise-level security.&nbsp;</p>
 
</div> <p>Analyst QuickTake:<br>
 This product update underscores Attentive's strategic focus on enhancing AI-driven personalization. To further illustrate this strategy, the company launched AI Pro in <a href="https:<br>
//sp-edge.com/updates/31633"> July 2024 </a> , designed to optimize marketing messages .</p>

Attentive enhances identity solution with new features to improve platform functionality and performance

<div>
 <p>AdTech firm, GumGum, has introduced a collaborative sports marketing solution. This is achieved through integrating its contextual analytics intelligence platform, The GumGum Platform, with Relo Metrics, its own sports sponsorship measurement division.</p>
 <p>The main features of this solution are the delievry of pertinent ads and the ability to track the impact of sponsorships before, during, and after live events and beyond the game. It also has the ability to detect appropriate ad contexts, themes, and keywords in real time. This enables the optimization of ad placement for a more significant connection between brands and consumers across digital platforms.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> GumGum's launch of a new sports marketing solution, combining its platform with Relo Metrics, signifies a strategic shift toward enhancing its overall product strategy by integrating advanced analytics and measurement capabilities into sports advertising. For instance, it can provide insights into the success of sponsorships in digital environments where <a href="https:<br>
//www.groupm.com/newsroom/groupm-commits-to-double-media-investment-in-annual-womens-sports-advertising-opportunities/"> "women's sports" </a> are being discussed.</p>

GumGum launches new sports marketing solution combining platform and Relo Metrics

<div>
 <p>Blueshift, a Customer Data Platform (CDP) and cross-channel marketing solution, introduces its new Shopify App Integration and ecommerce Accelerator Plan. This integration enables Shopify users to synchronize customer data with the AI-driven platform of Blueshift.</p>
 <p>The Accelerator Plan, specifically targeted at ecommerce brands, provides a set of marketing tools designed to enable businesses to launch in 30 days with nine automated campaigns and nine pre-configured recipes for prominent events. Included in the plan are features such as cart abandonment recovery, follow-up mechanisms, and personalized product suggestions, all leveraging the AI capabilities of Blueshift.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 Blueshift's recent emphasis on AI-powered personalization positions it well in the competitive ecommerce marketing solutions market. It will contend with firms like <a href="https:<br>
//help.activecampaign.com/hc/en-us/categories/6517436273436-Ecommerce"> ActiveCampaign, </a> which focuses on email marketing automation and personalized customer journeys, and <a href="https:<br>
//sp-edge.com/updates/30565"> Bloomreach, </a> which has partnered with SCAYLE to improve ecommerce personalization through omnichannel customer journeys.</p>

Blueshift launches ecommerce Accelerator Plan with Shopify app integration

<div>
 <p>Taboola has formed a partnership with Jounce Media, a programmatic supply chain management firm, to ensure its Taboola Select publisher network is void of Made for Advertising (MFA) properties.</p>
 <p>The aim of this partnership is to improve Taboola Select, a handpicked selection of high-quality publisher placements. Jounce Media's MFA-detection technology and data will be used in conjunction with Taboola's proprietary machine learning models. This guarantees the removal of MFA publishers from Taboola Select, offering advertisers access to effective, brand-safe publishers for their campaigns.</p>
 <p>This collaboration is projected to boost advertiser confidence in the open internet and assist respected publishers by diverting ad spend from MFA properties.</p>
 </div> <p><b>Analyst QuickTake:<br>
</b> Taboola’s latest partnership is aimed at addressing growing concerns about ad spending on MFA, which has accelerated in the face of increasing incidences of GenAI-created content.</p>

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

<div>
 <p>Sprout Social has declared the appointment of Ryan Barretto as the new CEO effective from October 1, 2024. He would be taking over the position from the co-founder, Justyn Howard, who will be stepping into the role of executive chair. Barretto's addition to the team also extends Sprout Social's board to a total of eight members as he takes up the role of a Class III director.</p>
 <p>His tenure as a director is scheduled to persist till the annual stockholders' meeting in 2025.</p>
 <p>Prior to this, Barretto has been associated with Sprout Social since 2016, post his ten years' stinct at Salesforce. During his time at Sprout Social, he worked intimately with Howard and played a significant role in boosting the company's annual revenue from less than USD 30 million to over USD 385 million.</p>
 <p>As a CEO, Barretto's vision involves fortifying the team and culture, enhancing customer value, and manifesting incremental enhancements into significant performance upgrades for the social media management platform operated by the company.</p>
 
</div>

All Updates

GumGum launches advertising platform with Mindset Graph tool

Acquia adds AI capabilities to digital asset management solution to accelerate campaign delivery

IAB Tech Lab launches CTV ad format standardization program

Sitecore releases Stream with GenAI features for marketing

6sense announces AI-powered product enhancements to improve pipeline and drive deals efficiently

Attentive enhances identity solution with new features to improve platform functionality and performance

GumGum launches new sports marketing solution combining platform and Relo Metrics

Blueshift launches ecommerce Accelerator Plan with Shopify app integration

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

Ryan Barretto takes over as new CEO of Sprout Social

Marketing Automation

GumGum launches advertising platform with Mindset Graph tool

Contact us

All Updates

GumGum launches advertising platform with Mindset Graph tool

Acquia adds AI capabilities to digital asset management solution to accelerate campaign delivery

IAB Tech Lab launches CTV ad format standardization program

Sitecore releases Stream with GenAI features for marketing

6sense announces AI-powered product enhancements to improve pipeline and drive deals efficiently

Attentive enhances identity solution with new features to improve platform functionality and performance

GumGum launches new sports marketing solution combining platform and Relo Metrics

Blueshift launches ecommerce Accelerator Plan with Shopify app integration

Taboola partners with Jounce Media to verify ad inventory is free from MFA properties

​​Ryan Barretto takes over as new CEO of Sprout Social

Marketing Automation

GumGum launches advertising platform with Mindset Graph tool

Contact us

Ryan Barretto takes over as new CEO of Sprout Social