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      <p>
        YouTube ad marketplace Agentio raised USD 12 million in Series A funding led by Benchmark, with participation from returning investors Craft Ventures and AlleyCorp. The company has raised over USD 16 million in total funding to date.
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      <p>
        The funding will be used to scale its marketplace for YouTubers and enhance its AI technology to determine brand safety for creators.
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      <p>
        Agentio offers an AI-powered advertising platform that connects brands with online creators to scale sponsored content campaigns. The platform focuses on YouTube Creator-led sponsored ad reads, using predictive algorithms to match brands with suitable creators and provide real-time performance analytics.
      </p>
    </li>
  </ul>
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  <p>
    <a href="https://techcrunch.com/2024/11/19/agentio-raises-12-million-from-benchmark-for-its-youtube-ad-marketplace/">
      TechCrunch
    </a>
  </p>
</div>


Marketing Automation

<div>
 <p>Agentio, a YouTube ad marketplace, has successfully raised USD 12 million in Series A funding. The funding round was led by Benchmark, and included contributions from returning investors Craft Ventures and AlleyCorp. The company's total funding raised so far has exceeded USD 16 million.</p>
 <p>The newly acquired funds will be used to expand Agentio's marketplace for YouTube creators. Additionally, the funds will be employed to improve the company's AI technology. This technology is integral in establishing brand safety for creators.</p>
 <p>Agentio has developed an AI-powered advertising platform that links brands with online creators. This enables the scaling of sponsored content campaigns. The platform is specifically designed to work with YouTube Creator-led sponsored ad reads. Agentio uses predictive algorithms to pair up suitable brands and creators and to give real-time performance metrics.
 </p>
</div>

Agentio raises USD 12 million in Series A funding to scale and enhance platform

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>HighLevel, a CRM platform provider, has introduced AI Employee, a suite of business automation that blends six AI tools. It is freely accessible until the end of 2024, after which it costs USD 97 monthly per sub-account.</p>
 <p>AI Employee suite encompasses Voice AI for lead qualification and call handling, Conversational AI for customer support across multiple channels, Reviews AI for online review management, Content AI for content creation, Workflow AI Assistant for automating processes, and Funnel AI for setting up landing pages.</p>
 <p>The firm asserts that AI Employee operates as a full-time staff member, enabling companies to automate monotonous tasks, save time, and cut costs. The suite provides unlimited usage with no hidden API fees, and is aimed to manage the entire customer journey from lead acquisition to conversion.</p>
 
</div> <p><b>Analyst QuickTake:<br>
</b> This latest development is in line with Highlevel’s recent fundraising activity in <a href="https:<br>
//sp-edge.com/updates/28426"> April 2024 </a> , where it secured a strategic investment from General Atlantic to support further platform development.</p>

HighLevel launches AI Employee automation suite to enhance productivity of sales and marketing teams

INCUMBENTS_PRESENT

<div>
 <p>TikTok has partnered with Getty Images to grant advertisers the ability to utilize Getty's licensed images and videos via TikTok's AI ad creation tool called Symphony Creative Studio. This collaboration allows advertisers to create AI-generated video ads using Getty's licensed content, complete with AI avatars, multilingual dubbing, and the creation of multiple ad versions. Ultimately, this gives brands the opportunity to access Getty's commercial-use safe images and videos in order to generate unique content geared specifically for TikTok.</p>
</div> <p><b>Analyst QuickTake</b> :<br>
 This partnership extends Getty Images' presence in the AI industry, following its previous collaborations with companies like NVIDIA ( <a href="https:<br>
//sp-edge.com/updates/32119"> July 2024 </a> ) and Picsart ( <a href="https:<br>
//sp-edge.com/updates/30496"> July 2024 </a> ) after launching its own AI image generator last year.</p>

TikTok partners with Getty Images to integrate licensed content for AI-generated ads

<div>
 <p>Ad platform Sovrn has introduced Ad Management software to aid publishers in controlling their advertising operations and revenue. This software presents an alternative to typical sales houses, offering more autonomy for publishers over their ad operations.</p>
 <p>This software encompasses features like dynamic price floors, traffic shaping, aggregated auctions at the page-level, and identity deployment. It provides real-time performance analysis across 40+ dimensions and 20+ measures, permitting A/B testing and control over SSP demand and channel relationships.</p>
 <p>The usage of this software can lead to an average savings of 49% in fees when compared with revenue share models. Sovrn asserts that using their page-level auctions and dynamic price floors can increase yield by over 10%. In addition, their zero take rate feature has resulted in savings of over USD 500,000 in SSP fees for publishers.</p>
 
</div>

Sovrn launches ad management software for publishers to assist in advertising operations and revenue management

<div>
 <p>Deep Learning Advertising Platform Cognitiv has integrated with Index Marketplaces to improve programmatic media buying through advanced bid stream curation. This partnership allows advertisers to use Cognitiv's deep learning models via its preferred DSP, analyzing vast amounts of data in real time for each ad impression. This integration merges user journey analysis with GPT-powered contextual understanding, surpassing traditional filters and audience segments to enhance campaign performance.</p>
</div>

Cognitiv partners with Index Marketplaces for AI-powered programmatic advertising solutions

<div>
 <p>Zenapse, an AI-based marketing platform focussing on emotional intelligence, has made its ZenImpact Optimization Studio available on Google Cloud Marketplace. Launched in 2022, the platform employs low-code/no-code technology and can be set up in four hours. It provides marketers with the resources to bolster business outcomes by leveraging AI-generated consumer insights.</p>
 <p>The platform uses a unique large emotion model (LEM) to interpret psychographic indicators, amalgamating consumer emotions, perceptions, and convictions with demographic and behavioral data. The solution supplies real-time forecasts of content, products, and offers that will appeal to target audiences and adhere to privacy-safe data compliance.</p>
 <p>Zenapse purports that since the platform's inception, client conversion rates have seen a surge between 20% and 400%. It has processed 4.5 billion data points and interacted with over 175 million consumers. Big corporations like Sam's Club, Prosper, and Aeropostale are among its users.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> The latest product expansion follows its <a href="https:<br>
//sp-edge.com/updates/27797"> March 2024 </a> seed funding round and aligns with its stated goal of enhancing its product features and expanding its platform integrations.</p>

Zenapse launches ZenImpact Optimization Studio on Google Cloud Marketplace

<div>
 <p>Global media measurement and optimization platform, Integral Ad Science (IAS), has announced the launch of IAS Curation with Google Ad Manager. This new service is a deal-based enrichment opportunity for programmatic buyers to refine their advertising inventory from the initial source.</p>
 <p>With this service, advertisers can execute avoidance and contextual targeting strategies over media purchases, tailor inventory before it is delivered to buying platforms, and utilize natural language processing for content sorting. It also includes a pre-screening process, categorizing pages to aid brands in identifying appropriate inventory.</p>
 <p>IAS claims that this division aids advertisers in steering clear of spending on low-grade inventories such as with MFA or ad clutter, minimizing waste, and bolstering their return on investment by utilizing artificial intelligence-driven measurements and optimization. </p>
 
</div> <p><b>Analyst QuickTake:<br>
</b> This recent development marks the latest step in IAS' ongoing collaboration with Google. In <a href="https:<br>
//marketech-apac.com/ias-expands-brand-safety-and-suitability-measurement-for-youtube/"> June 2024 </a> , it extended its Brand Safety and Suitability Measurement for YouTube to cover Performance Max and Demand Gen campaign reporting.</p>

Integral Ad Science launches curation service with Google Ad Manager to enhance efficiency

<div>
 <p>D-ID, a platform that generates digital humans, has introduced two new AI tools known as Premium+ Avatars and Express Avatars. These tools are part of a larger suite designed for AI video marketing for enterprise purposes.</p>
 <p>The suite offers several features which include interactive agents and AI influencers that can partake in real-time conversation. There are also video campaigns for tailored messaging, and the ability to translate videos into 30 languages, fully equipped with voice cloning and lip movement adaptation capabilities. Furthermore, it can also integrate with platforms such as Canva, PowerPoint, CRM systems, among other marketing automation tools.</p>
 <p>In D-ID’s words, the new tool, Premium+ Avatars, can generate hyper-realistic digital humans that serve as interactive digital agents. Simultaneously, Express Avatars has the capability to create avatars using just a minute of source footage, making it a handy tool for quick video creation.</p>
</div>

D-ID launches AI-powered avatar creation tools for marketers to create personalized video campaigns

<div>
 <p>Turkey's Insider, a customer data platform (CDP) provider, has obtained USD 500 million in Series E funding directed by General Atlantic. Sascha Guenther, Alex Crisses, and Christopher Apfel from General Atlantic are set to join the board of directors of Insider.</p>
 <p>The financial injection will support the development of advanced marketing software, enhancing AI solutions, and expanding both talent and geographic reach. Insider also plans to make significant investments in the US market and consider strategic mergers and acquisitions.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> Insider raised USD 105 million in <a href="https:<br>
//sp-edge.com/updates/18875"> May 2023 </a> to drive its acquisition strategy.</p>

Insider raises USD 500 million in Series E funding to accelerate AI development

<div>
 <p>Foursquare, the location-based technology firm, has introduced its Geospatial Intelligence Platform in beta version. This platform amalgamates the company's technology, data, and software to create a comprehensive solution for organizations to evaluate location-based data through SQL queries.</p>
 <p>The foundation of the platform is threefold: FSQ Graph for data assimilation and standardization using H3 cells and FSQ Place IDs; FSQ Database for GPU-accelerated spatial computing and analytics; and FSQ Studio for visual representation and mapping. This solution presents industry-specific solutions for marketers comprising Attribution &amp; Targeting to enhance advertising ROI, and FSQ graph insights, offering contextual understanding without the necessity for costly site visits or exhaustive market research.</p>
 <p>According to Foursquare, the platform aids organizations in obtaining location-based insights in mere hours instead of stretched out months, by doing away with complex data integration tasks, making advanced spatial operations simpler through SQL, and granting spatial insights accessible to all parties involved, including those without technical expertise, even those with no in-depth geospatial knowledge.</p>
</div> <p><b>Analyst QuickTake:<br>
</b> This recent development builds on&nbsp; Foursquare’s strategy of strengthening its ad attribution solutions for sales and marketing teams. In <a href="https:<br>
//sp-edge.com/updates/33539"> September 2024 </a> , Foursquare introduced an addition to the attribution suite, "Sales Impact ."</p>

All Updates

Agentio raises USD 12 million in Series A funding to scale and enhance platform

HighLevel launches AI Employee automation suite to enhance productivity of sales and marketing teams

TikTok partners with Getty Images to integrate licensed content for AI-generated ads

Sovrn launches ad management software for publishers to assist in advertising operations and revenue management

Cognitiv partners with Index Marketplaces for AI-powered programmatic advertising solutions

Zenapse launches ZenImpact Optimization Studio on Google Cloud Marketplace

Integral Ad Science launches curation service with Google Ad Manager to enhance efficiency

D-ID launches AI-powered avatar creation tools for marketers to create personalized video campaigns

Insider raises USD 500 million in Series E funding to accelerate AI development

Foursquare launches geospatial intelligence platform in beta

Marketing Automation

Agentio raises USD 12 million in Series A funding to scale and enhance platform

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