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        Berlin-based digital-first fertility care provider Ovom Care raised EUR 4.8 million (USD 5.1 million) in a seed funding round led by Alpha Intelligence Capital with Ananda Impact Ventures and Merantix also contributing.
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        The funds will accelerate the growth of Ovom Care services throughout Europe. This includes launching its first directly owned clinic in Portugal, expected by the end of 2024.
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        Ovom Care leverages a digital platform to provide a range of services, including fertility assessments, preservation, treatments, and in vitro fertilization (IVF). The company distinguishes itself by integrating AI-driven decision support tools with personalized in-person care, aiming to revolutionize the fertility care journey for its patients​. The firm also offers reimbursements if a pregnancy does not occur, reducing financial stress for patients trying to start families.
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  <p>
    <a href="https://www.eu-startups.com/2024/04/berlin-based-ovom-care-secures-e4-8-million-to-advance-ai-driven-fertility-care/">
      EU Startups
    </a>
  </p>
  <p>
    <a href="https://sifted.eu/articles/ovom-ai-pregnancy-raise-news">
      Sifted
    </a>
  </p>
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Fertility Tech

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 <p>Ovom Care, a digital-first fertility care provider based in Berlin, has raised EUR 4.8 million (USD 5.1 million) in a seed funding round. The round saw participation from Alpha Intelligence Capital, Ananda Impact Ventures, and Merantix.</p>
 <p>The investment will be used to enhance the growth of Ovom Care services across Europe, with plans to open its first directly owned clinic in Portugal by the end of 2024.</p>
 <p>Offering a variety of services through its digital platform such as fertility assessments, preservation, treatments, and in vitro fertilization (IVF), Ovom Care uses AI-driven decision support tools integrated with personalized in-person care. It also provides refunds if pregnancy is not achieved, helping to alleviate financial pressure for those trying to start families.</p>
 
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Ovom Care raises EUR 4.8 million in seed funding to expand fertility offering

PROMINENT_CATEGORY

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<p>The online platform for women's and family health, Maven Clinic, has introduced the Trying-To-Conceive (TTC) health coaching program. This initiative is aimed at individuals struggling to conceive who do not wish to resort to in vitro fertilization.</p>
<p>Through the TTC program, Maven Clinic will offer personalized guidance, education, and obstetric referrals. The platform also facilitates virtual consultations with doctors. As part of its growth strategy, Maven is integrating various specialists into their reproductive urology provider network. In addition, the platform is widening the scope of its provider types for male fertility care, creating a comprehensive care team to support male fertility. These new services will become standard for existing Maven clients, further enhancing the suite of benefits provided by this digital health platform.</p>

</div>

Maven Clinic launches Trying-To-Conceive health coaching program

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 <p>Stork Club, a provider of reproductive care benefits for businesses, has launched a global network for its enterprise solution and introduced its Direct Pay service that allows in-network providers to get paid directly, thus eliminating the need for benefits cards.</p>
 <p>The company's new global service network comprises Care Partners who offer guidance and dedicated service applications available in local languages. The app also provides access to a range of reproductive healthcare services like in vitro fertilization (IVF), egg and sperm preservation, adoption services, and surrogacy.</p>
 <p>Stork Club assists employers in offering fertility and parental benefits to their employees by covering various fertility services. These services include diagnostics, egg freezing, in vitro diagnostics, and surrogacy. It lets employees choose from doctors, clinics, and labs in the network and informs them about out-of-pocket costs before they make decisions. The company aims to decrease fertility care-related costs for employers and reports that employers can save an average of USD 8,000 per member as of April 2024.</p>
 
</div>

Stork Club expands reproductive care benefits globally; introduces Direct Pay

ANALYST_QUICK_TAKE

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 <p>ŌURA has launched a new feature, Pregnancy Insights, for its smart ring, designed to provide valuable data and guidance for pregnant women. It tracks key metrics such as the baby's gestational age and the mother's physiological changes, including variations in resting heart rate and sleep patterns.</p>
 <p>This feature can be activated within the Oura app following a confirmed pregnancy test. ŌURA states that the unique advantage of Pregnancy Insights is its capacity to link general pregnancy data with the user's vital signs, providing a comprehensive health overview.&nbsp;</p> 
</div> <p><b>Analyst QuickTake:<br>
 </b> In November 2023, <a href="https:<br>
//sp-edge.com/updates/24301"> ŌURA partnered with Clue </a> , a period and reproductive health tracking app, to bring a new integrated solution that bridges Clue's menstrual health tracking with ŌURA's biometric sensing abilities, allowing users to monitor body temperature trends, especially focusing on research relating to perimenopause.</p>

ŌURA introduces pregnancy insights feature for smart ring

INCUMBENTS_PRESENT

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 <p>Maven Clinic, a digital platform focusing on women's and family health, has deepened its partnership with AT&amp;T to widen the range of family-building and fertility services available to AT&amp;T employees. </p>
 <p>After providing Maven’s maternity program to its employees since 2021, AT&amp;T has now offered its over 125,000 staff members 24/7 unlimited access to all services offered by Maven Clinic. These include range from preconception and egg freezing to IVF, adoption, and surrogacy programs, among others. This partnership enables AT&amp;T employees to connect with providers from over 35 different medical specialties for personalized guidance during their family-building journey.</p>

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Maven Clinic expands partnership with AT&T to offer reproductive and family health benefits

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 <p>Mosie Baby, an at-home fertility care solutions company, has received FDA Class II clearance for its Mosie Baby Kit. Priced at USD 129.99, this is the first FDA-approved over-the-counter intravaginal insemination (IVI) product. It's designed to assist in the conception process for those who have difficulties with or cannot engage in intercourse.</p>
 <p>The kit can be used with fresh or cryogenically frozen donor semen, and includes two patented syringes for home insemination and two custom collection cups for semen collection.</p>
 
</div>

Mosie Baby gains FDA Class II clearance for at-home insemination kit

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 <p>Oova, a provider of at-home fertility kits for women, has launched a perimenopause hormone kit. The kit helps monitor hormonal changes during perimenopause using urine-based multi-hormone biomarkers. It comes with an app for real-time tracking, records test strips in a secure manner, and monitors physical symptoms related to fertility and ovulation.</p>
 <p>The kit, helpful for those starting hormone replacement therapy, is sold online and at Village Pharmacy for USD 159.99. It includes sufficient tests for a month. A membership kit with ongoing support and community access is available for USD 129.99 per month.</p>
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Oova launches at-home perimenopause hormone kit

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            <p>ŌURA has partnered with Clue, a period and reproductive health tracking app, to bring a new integrated solution. This solution combines Clue's menstrual health tracking with ŌURA's biometric sensing abilities. Users can monitor body temperature trends, with a focus on research relating to perimenopause.</p>
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            <p>Furthermore, there are plans to expand the integration to include other biometric data, such as sleep tracking. The partnership aims to provide insights into personal health management and uncover neglected areas in women's health.</p>
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ŌURA and Clue partner to enhance personal health management and reproductive health research

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 <ul>
  <li><p>Initox has raised USD 6 million in Series A funding led by Fireside Ventures. The funds are expected to be used to build advanced analytics capabilities with the help of AI.</p></li>
  <li><p>California-based Inito's home fertility monitoring kit is designed to track estrogen, LH, progesterone metabolite PdG and FSH on a single test strip, reportedly providing a fuller picture of a woman's fertility window. It is claimed that Inito provides numerical values of fertility hormones and personalizes results as well as confirm if the user actually ovulates by looking at the rise in progesterone metabolite PdG.</p></li>
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Inito raises USD 6 million in Series A funding to advance its capabilities

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  <li><p>Ovia Health has introduced a new fertility and family-building benefit for employers and health plans, providing financial and informational support for individuals starting families.</p></li>
  <li><p>The package includes the Ovia Wallet, funded by employers, which covers eligible expenses like IVF, adoption, and surrogacy. It offers multiple payment options, including a digital wallet, debit card, and reimbursement schemes. The offering also includes care navigation services and personalized support in finding fertility clinics and adoption agencies.</p></li>
  <li><p>Ovia Health, a subsidiary of Labcorp, is a family health benefits platform that offers personalized and data-driven solutions for fertility, pregnancy, and parenting. The company has over 10 million users for its health app for women and families.</p></li>
 </ul>
 
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All Updates

Ovom Care raises EUR 4.8 million in seed funding to expand fertility offering

Maven Clinic launches Trying-To-Conceive health coaching program

Stork Club expands reproductive care benefits globally; introduces Direct Pay

ŌURA introduces pregnancy insights feature for smart ring

Maven Clinic expands partnership with AT&T to offer reproductive and family health benefits

Mosie Baby gains FDA Class II clearance for at-home insemination kit

Oova launches at-home perimenopause hormone kit

ŌURA and Clue partner to enhance personal health management and reproductive health research

Inito raises USD 6 million in Series A funding to advance its capabilities

Ovia Health launches fertility and family-building benefit

Fertility Tech

Ovom Care raises EUR 4.8 million in seed funding to expand fertility offering

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