Rind is a producer of fruit snacks from fruit peels of strawberry, orange, kiwi, pineapple, and watermelon. The company mainly upcycles wasted organic fruits sourced from small family farmers in California. Rind sells its products via various methods including redistribution apps (such as Hungry Roots and Imperfect Foods), retail outlets (such as Whole Foods, Wegmans, and Fresh Market), and online via its website or Amazon. As of June 2023, Rind’s dried fruit snacks come in six flavors, and had also launched a new trail mix product during mid 2023 . The company has been focusing on expanding its product reach primarily across the Northeast US.
In June 2022, the company noted that its upcycled snacks are offered across 10,000 stores including Whole Foods, Kroger, CVS, Wegmans, and Meijer. It also stated that the products were being tested at Costco and Target. In 2021, Rind saved 150 tons of edible peels from being wasted and was targeting to keep 500 tons away from landfills in 2022.
The company has reported five-fold revenue growth in 2020 and targets to triple the revenue in 2021. In June 2021, the company raised USD 6.5 million in its Series A round of funding aiming to use it to expand the production capacity, alongside its team size in sales, marketing, and operation functions. The company also expected to launch a new line of chips in 2021.
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