Calixa offers a bottom-up sales platform that enables the sales team to segment customers by using prior purchasing and product usage patterns it aggregates through CRMs and other third-party tools. This enables sales teams to take the correct actions when approaching customers to increase user value and adoption. In November 2021, the company announced the beta launch of direct support for the Modern Data Stack, a suite of tools used for data integration, which enables users to connect their data warehouse (Snowflake or BigQuery) to Calixa.
Calixa operates a subscription model starting from USD 199 per month (100,000 users), and also offers a freemium package for startups.
In November 2021, the company raised USD 12 million in a Series A funding round, just eight months after Calixa raised USD 4.25 million in a seed round; both rounds were led by Kleiner Perkins. The company intends to use the most recent funds for hiring— Calixa has 12 employees (up ~50% since its seed round) and plans to expand the team to 18 by Q1 2022.
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