Backed by Y Combinator, Webflow is a no code platform for designing, building, and launching websites. Webflow attempts to bridge the gap between DIY software and traditional content management systems. Users can leverage the platform's templates, which include pre-built layouts and animations, to design their websites, and pull content from the platform’s in-built content management system.
Moreover, the company offers a variety of merchant solutions including payments from over 200 countries, shipping, fulfillment, and tax calculation. Users can also leverage native integrations or use Zapier to automate shipping processes, accounting, notifications, and other operational processes.
In August 2023, Webflow launched an app ecosystem that enables third-party developers to integrate their applications directly into the Webflow designer via backend APIs. Connected apps can interact with Webflow forms, content, and other data.
Key customers and partnerships
As of May 2022, Webflow served 3.5 million users ranging from freelancers to Fortune 500 companies, and had 10 billion monthly visits on websites built on the platform. As of February 2024, its enterprise customer base amounted to over 200,000 customers, including large enterprises such as Dell, Grubhub, Dropbox, Adobe, and Yelp.
In August 2023, the company partnered with Vault Vision, a user authentication platform, to launch a new native Webflow integration that enables secure user logins and memberships for Webflow sites.
Funding and financials
In March 2022, Webflow raised USD 120 million in a Series C funding round led by Continuity Fund at a valuation of USD 4 billion. The funds will be used to expand further into the enterprise segment and invest in the company’s core user base.
Webflow has been profitable and its annualized recurring revenue (ARR) amounted to around USD 100 million as of March 2022.
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