Origin

Origin offers a financial wellness platform for individuals and employees as well as automated investing services. It is registered as an investment adviser with the US SEC. The company offers its financial wellness services through an online portal and mobile app, featuring an interactive dashboard to view financial positions and track milestones. It also includes Sidekick, an AI-powered financial planner that provides real-time, personalized guidance based on a user’s finances.

The company’s financial wellness offerings include personalized financial advice on budgeting, investing, retirement, real estate, and taxes. It also provides one-on-one access to certified financial advisors and tax professionals, educational content, as well as estate planning and tax filing services. For employees, Origin offers additional features to understand total compensation, when to exercise stock options, and how to select employee benefits.

Origin’s automated investing services enable individuals to invest in its own managed accounts, with the company assisting in selecting the optimal portfolio, as well as managing trading and portfolio rebalancing.

Origin offers its services under a subscription model. Retail customers are charged USD 12.99 per month, while companies are billed per eligible employee, with rates varying based on the total number of employees. The company does not charge advisory or AUM fees for its investment services, as this service is included in the Origin membership subscription. However, additional fees apply for estate planning and financial coaching services.

In October 2023, Origin acquired MyAdvocate, a platform for estate planning, to leverage its estate planning tools and expertise to expand its product offerings. In June 2023, Origin acquired Finny, a financial wellness platform, to integrate its financial education, content, curriculum, and debt management tools into its financial wellness platform.

Key customers and partnerships

As of August 2021, Origin reported a 25x increase in revenue and a 6x growth in users over the preceding 12 months. Key clients include companies like Modern Health, DocuSign, Reddit, and Chime.