NetBase Quid is a global leader in AI-powered consumer and market intelligence. The company's platform uses advanced artificial intelligence to process billions of indexed resources across structured and unstructured data, enabling businesses to make data-driven decisions. NetBase Quid's technology analyzes real-time data from online sources, tracks brand health, and identifies trends to provide valuable context for strategic planning.
The company's product suite includes social media analytics, audience analytics, and market intelligence capabilities. NetBase Quid's platform offers features such as sentiment analysis, trend identification, competitor benchmarking, and predictive analytics. In 2022, the company launched 104 new product features, including predefined analysis views, enhanced analyst experiences, expanded language processing capabilities, and increased channel content coverage.
A key innovation introduced by NetBase Quid was the Intelligence Connector, which delivers analytics-ready consumer and market intelligence by combining internal data with business intelligence. The platform also incorporates ChatGPT-powered search capabilities to enhance productivity and automate repetitive tasks.
In December 2021, NetBase Quid acquired Rival IQ, a social media analytics provider, to expand its suite of owned and earned social media analytics and competitive benchmarking capabilities.
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