Fursure

Overview
News
InsurTech: Personal Lines?
Neobanks?
Product stageSegments
Go-to-Market
?
Marketplaces
?

Fursure offers a pet insurance marketplace for pet parents to compare and purchase pet insurance. It recommends customized pet policies based on the pet’s breed, age, gender and a customer’s financial budget.

In addition, Fursure provides a debit card targeting pet parents free of charge with no balance requirements. Users can use the debit card for purchases with eligible pet-related expenses earning 5x more points, which can be redeemed toward the cost of veterinary bills.

Key customers and partnerships

Its policies are issued by StarStone National Insurance Company.

Since the launch of the comparison site in 2020, the company had served over 60,000 pet parents as of March 2024. Fursure’s partner carriers include Figo Pet Insurance, Pets Best, Trupanion, Embrace, Pet Plan, Spot, and Nationwide.

Funding and financials

In October 2022, Fursure raised USD 3 million in seed funding led by MaC Ventures. It had planned to use the fresh funds toward developing pet healthcare products in a bid to establish itself as a one-stop shop for pet parents.

HQ location:
San Francisco CA USA
Founded year:
2020
Employees:
11-50
IPO status:
Private
Total funding:
USD 6.0 mn
Last Funding:
USD 3.0 mn (Seed; Oct 2022)
Last valuation:
-
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