Fursure offers a pet rewards debit card through a mobile app targeting pet parents. The account can be opened free of charge and does not have any minimum balance requirements. Users can use the debit card for purchases with eligible pet-related expenses earning 5x more points, which can be redeemed toward the cost of veterinary bills. In addition, the company also offers a pet insurance comparison site.
Key customers and partnerships
The company does not possess its own banking license and offers its services in partnership with Blue Ridge Bank. Its banking services were launched in April 2022, and it has served over 60,000 customers as of March 2024.
Funding and financials
In October 2022, Fursure raised USD 3 million in seed funding led by MaC Ventures. It had planned to use the fresh funds toward developing pet healthcare products in a bid to establish itself as a one-stop shop for pet parents.
Key competitors: None comparable (Fursure is the only startup that provides banking services catering specifically to the pet owners segment in the US)
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