Alloy Automation

Overview
News
Workflow Automation Platforms?
Product stageSegments
Go-to-Market
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Finance and accounting automation, General workflow automation platforms
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Backed by Y Combinator, Alloy offers a no-code platform for ecommerce businesses to create automated workflows for multiple functions, including accounting, logistics, marketing, and store operations. It automates processes by connecting data and actions across SMS, email, ads, and analytics apps. Users can deploy new integrations, manage data workflows, and build connected applications. In July 2023, Alloy expanded its product offerings to serve all industries, having initially served only retail and ecommerce businesses. It offers tailored solutions such as accounts receivable automation, real-time underwriting and balance sheet management for accounting teams, and automated lead routing and lead synchronization for marketing teams.

In August 2023, Alloy launched “Alloy Unified API,” a solution that provides a single interface that standardizes different API fields across various apps of the same category. It offers support for models for commerce platforms, ERPs, accounting tools, and customer engagement platforms.

Key customers and partnerships

As of November 2023, the company served thousands of clients across Japan, Canada, Australia, and the UK, along with clients from the US including NFL teams (Baltimore Ravens and Denver Broncos) and OPTE.

Alloy allows integration with over 220 applications (as of November 2023) including leading ecommerce platforms such as Shopify, BigCommerce, and WooCommerce

In July 2023, Alloy announced a strategic partnership with ecommerce solutions provider Kibo Commerce to enable Kibo to offer an expanded range of pre-built integrations.

Funding and financials

In February 2022, Alloy raised USD 20 million in Series A funding led by Andreessen Horowitz. The funds were earmarked for doubling its employee base to 40 and supporting marketing efforts.

HQ location:
San Francisco CA USA
Founded year:
2019
Employees:
11-50
IPO status:
Private
Total funding:
USD 25.0 mn
Last Funding:
USD 20.0 mn (Series A; Feb 2022)
Last valuation:
USD 21.0 mn (Feb 2021)
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