UpsideHoM is a tech-enabled senior living solution provider co-founded by Jake Rothstein, the co-founder of the leading elderly care service platform Papa. UpsideHoM creates apartment communities for seniors by offering concierge services, housekeeping, maintenance, unified billing, and companion visits via a partnership with Papa. The company also offers add-on services and amenities such as grocery delivery, accompanied transportation, and fitness programs.
UpsideHoM offers co-living facilities and individual outlets based on client preference. The company buys or leases units in existing buildings and subleases them to individual renters at different price points starting at USD 1,200 per room per month. The company claims that its offering is up to 70% cheaper compared with rival independent senior living communities. As of July 2021, the company had living units in Miami-Dade, Broward, and Palm Beach counties, as well as Tampa, Jacksonville, Atlanta, and Raleigh.
Key customers and partnerships
Upside's primary customers are seniors looking for independent living options without the institutional feel of traditional senior living facilities.
In July 2021, the company collaborated with Papa, a marketplace that pairs older adults and seniors with individuals for companionship.
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