Sojern

Sojern offers a digital marketing platform specifically designed for the travel industry. It uses AI and user intent data to drive multichannel marketing strategies, aiming to stimulate direct demand.

The platform's key features include:

1) Sojern Traveler Ecosystem: Aggregates and analyzes global travel intent signals, providing traveler insights, audience targeting, multichannel activation, and optimization for a connected guest experience.

2) Real-time Travel Data Insights Dashboard: Offers daily travel insights to assist hotels, attractions, and tourism boards in understanding travel behavior.

3) AI Smart Concierge: Enhances guest experience by promptly addressing needs, scheduling services, upselling attractions, and optimizing sales. It includes over 1,000 automated responses to FAQs and improves resource allocation and operational efficiency.

4) Reputation Manager: Facilitates feedback generation from guests and instant responses to in-stay and online reviews. Features include customizable in-stay surveys, automatic issue escalation, and access to OTA reviews.

5) Guest Marketing Suite: Engages guests pre-, mid-, and post-stay via email, SMS, and chat. Includes communication tools, promotional templates, data management for guest profiling, automation for segment updates and communications, and configurable reporting and insights.

In July 2023 , Sojern acquired VenueLytics, enhancing its travel marketing platform, with the addition of an AI-powered virtual concierge, real-time feedback tools, and a marketing suite. This acquisition not only expands Sojern's North American presence but also provides VenueLytics access to Sojern's global clientele, aligning with Sojern's goal to lead in travel marketing. The financial details of the deal remain undisclosed.

Key customers and partnerships

As of July 2023, Sojern’s platform was used by over 10,000 entities, including hotels, attractions, tourism boards, and travel marketers.

Key hotel customers include Best Western Hotels, Accor Hotels, and Hospes Hotel; key airlines include Spirit Airlines, Singapore Airlines, and American Airlines; and key experience operators include Portland Paddle, The Tour at NBC Studios.