Falls Angel Fund

Five Elms Capital is a global growth equity firm that invests in fast-growing B2B software businesses that users love.  Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. Since firm inception in 2007, Five Elms has focused exclusively on software investing, building an unmatched network and deep domain expertise.  Today, with over $2.4 billion in assets under management and a global team of over 70 investment professionals, Five Elms has invested in more than 65 software platforms globally.

Five Elms Capital

Technology Venture Capital in Northern Plains

Homegrown Capital

Prismatic

Prismatic is the leading embedded iPaaS, enabling B2B SaaS teams to ship product integrations faster and with less dev time. The only embedded iPaaS that empowers both developers and non-developers with tools for the complete integration lifecycle, Prismatic includes low-code and full-code building options, deployment and management tooling, and self-serve customer tools. Prismatic's unparalleled versatility lets teams deliver any integration from simple to complex in one powerful platform. SaaS companies worldwide, from startups to Fortune 500s, trust Prismatic to help connect their products to the other products their customers use.

Prismatic is an embedded integration platform (embedded iPaaS) that enables B2B software companies to build, deploy, and support integrations between its products and the other applications its customers use. It provides a low-code integration designer and pre-built connectors for users to create reusable and configurable integrations quickly. Developers can also write integrations using their preferred integrated development environment (IDE) via the platform’s code-native integration building software development kit (SDK).

Powering digital transformation for businesses

Low-code Platforms

G2 Proves the Happiest Users Choose Prismatic for Their Embedded Integration Platform

Prismatic is an embedded integration platform (embedded iPaaS) that enables B2B software companies to build, deploy, and support integrations between its products and the other applications its customers use. It provides a low-code integration designer and pre-built connectors for users to create reusable and configurable integrations quickly. Developers can also write integrations using their preferred integrated development environment (IDE) via the platform’s code-native integration building software development kit (SDK).Additionally, the platform provides a range of additional features, including 1) an integration marketplace that can be embedded in a product to enable end users to discover and configure their own integrations, 2) integration deployment and support solutions for developers to fix issues proactively, and 3) purpose-built cloud infrastructure.&nbsp;Key customers and partnershipsAs of September 2024, Prismatic's platform was used by development and SaaS teams across a number of enterprises such as Sisu, Raven, Elastic Path, and Hatch.&nbsp;

100ms is a live video infrastructure startup that provides tools for developers to integrate real-time audio and video conferencing capabilities into their applications. Founded in 2020 by former Disney+ Hotstar and Facebook executives, the company offers a suite of software development kits (SDKs) that allow businesses to add Zoom-like video conferencing and livestreaming features to their apps within hours. The platform supports features such as HD quality live video conferencing, cloud recording, screen sharing, mobile-first live streaming, and role-based permissions. 100ms caters to various industries including education, healthcare, fitness, live shopping, and virtual events. The company's technology handles complex audio-video edge cases, such as disconnection and network switch handling, automatic lowest latency server choice, and network degradation handling. As of March 2022, over 2,200 businesses had utilized 100ms' live video infrastructure, with the company experiencing 20x growth in usage metrics over the previous quarter.
Key customers and partnerships
100ms has attracted a diverse clientele across various sectors. Some of its notable customers include edtech platforms like WhiteHat Jr and FrontRow, community apps such as Circle and Kutumb, and live events platforms like Paytm Insider. The company's technology has been adopted by businesses looking to enhance their digital offerings with live video capabilities, ranging from online classrooms and virtual events to telehealth services and live commerce experiences.

100ms

Amplication is an open-source backend development platform that automates and streamlines the creation of server-side applications. The platform generates fully functional, human-readable, and editable apps based on TypeScript and Node.js, including components such as NestJS, Prisma, REST API, GraphQL API, React admin UI, authentication, and authorization. Launched in January 2021, Amplication aims to eliminate repetitive coding tasks and improve productivity in the development process while maintaining flexibility and customization options for developers. The platform supports various database systems, including MySQL, PostgreSQL, and MongoDB. In September 2022, Amplication introduced its Enterprise version, followed by the launch of Amplication Pro Plan in January 2023 for businesses requiring larger scale operations and advanced customization. The company also offers a free version for small projects and individual users within the open-source community.

Amplication

Appsmith is an open-source low-code application development platform that enables developers to build custom internal tools and applications quickly. Founded in 2019, the platform allows developers to create user interfaces using pre-built components, connect to various data sources and APIs, and customize functionality using JavaScript. Appsmith's core offerings include a drag-and-drop interface builder, pre-built UI widgets, database and API connectors, and the ability to write custom logic in JavaScript. The platform supports building applications like admin panels, dashboards, and CRUD (create, read, update, delete) interfaces.
As of February 2024, Appsmith's open-source software has been downloaded over 10 million times and is used by more than 10,000 organizations globally. The platform aims to reduce development time for internal applications by up to 90% compared to building from scratch. Appsmith offers both a free open-source Community Edition under the Apache 2.0 license as well as Commercial and Enterprise editions with additional features. The company has focused on developer-friendly features like Git integration for version control, an integrated JavaScript IDE, and the ability to import external JavaScript libraries.

Appsmith

Appcues is a product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences without requiring coding skills. The platform's no-code builder allows users to design captivating in-app flows and onboarding journeys using various UI patterns such as modals, hotspots, tooltips, slideouts, and banners. Appcues helps companies improve user activation, conversion, and retention by providing features like user segmentation, interactive walkthroughs, and onboarding checklists.
The platform offers a drag-and-drop builder that lets users create personalized onboarding tours and checklists to assist and educate new users. Appcues supports various mobile environments, including Native Android, Native iOS, React Native, Flutter, and Ionic. Its segmentation capabilities allow companies to target individual user groups with personalized messaging and journeys based on factors like plan tier, lifecycle stage, and in-app activity.
Appcues provides analytics to track in-app flow performance and measure events, helping companies identify areas for improvement. The platform also includes A/B testing functionality to compare the performance of different onboarding flows and refine them based on user behavior. In addition to onboarding features, Appcues helps companies announce new product features and collect customer feedback through Net Promoter Score (NPS) surveys.

Appcues

Builder.ai is an AI-powered software development platform that enables businesses and individuals to create custom web and mobile applications without requiring technical knowledge. Founded in 2016 and headquartered in London, the company utilizes a modular approach to app development, breaking down software into reusable components that can be assembled like Lego blocks. Builder.ai's platform combines AI automation with a network of human designers and developers to deliver applications up to six times faster and 70% cheaper than traditional development methods. The company offers several products, including Builder Studio for custom app development, Builder Now for rapid prototyping, and Studio Store for pre-packaged ecommerce solutions. In 2022, Builder.ai reported a 300% increase in revenue and deployed over 40,000 features to customers. The platform's AI assistant, Natasha, acts as a virtual product manager to help guide users through the app development process. In May 2023, Microsoft announced plans to integrate Natasha into its Teams software as part of a strategic collaboration.
Key customers and partnerships
Builder.ai has formed partnerships with several major technology and financial enterprises. The company has collaborated with JP Morgan & Chase and Etisalat UAE. In 2022, Builder.ai partnered with Microsoft for a global go-to-market strategy and inclusion in their reseller program. The platform caters to businesses of various sizes, from entrepreneurs and small businesses looking to establish an online presence to large enterprises seeking custom software solutions.

Builder.ai

Platforms that allow enterprises to develop all types of multi-purpose applications for internal and/or external use

Platforms that allow businesses to develop applications to be used in specific industries, or have specific purposes

Platforms that enable users to build integrations to third-party software to connect applications to data sources, cloud services and custom API end points

Platforms that provide low-code solutions for building AI and ML models, and data analytics among other data science related activities that are traditionally programming intensive

Companies that utilize GenAI as a core part of their low-code product offering

Offers solutions for building internal applications and automations for enterprises

Offers solutions for building enterprise-specific applications and automations

Many companies offer Generative AI-enabled solutions across multiple segments

Many solutions enable users to leverage AI/ML for predictive analytics

Prismatic

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