Nektar.ai is a Singapore-based revenue operations platform that enhances CRM data integrity and completeness, ensuring AI readiness for customer data. The Nektar.ai platform automatically creates, updates, and maintains Salesforce contacts, enriching them with job titles and buying roles. The platform identifies and maps buying committees, captures detailed buyer-seller engagement data, and tracks job changes within Salesforce to uncover new business opportunities. It unifies and restores historical CRM data to provide a complete view of accounts, contacts, opportunities, leads, events, and tasks. Nektar.ai also provides granular engagement insights and pipeline management capabilities, enabling more efficient go-to-market (GTM) strategies. In addition, the platform ensures robust data security and GDPR compliance to protect customer data.
A unique aspect of the company is its focus on sales productivity by preventing data leakage from CRM platforms by providing a unified view of CRMs through integrations. The company claims to be the only data capture solution that provides the broadest coverage of common and advanced edge cases for GTM success.
Key customers and partnerships
As of September 2022, the firm had 1,000+ users across 200+ firms providing solutions for revenue, sales, and marketing teams. Firms using its solutions include analytics and e-commerce firms including Lily AI, MoEngage, Yellow.ai, Vymo, and Observe.ai.
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