OxeFit

Overview
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Connected Fitness?
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Smart Mirror
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OxeFit offers a strength training connected fitness system that uses advanced robotics and artificial intelligence (AI). OxeFit’s solutions can be used in homes, fitness clubs, and rehabilitation centers. In April 2021, the company launched its strength training system “XP1,” pitched towards commercial users. Oxefit targets a range of use cases from optimizing athletes’ performance to injury recovery to personal wellness. The system, starting at USD 25,000 was made available for pre-order for a downpayment of USD 1,000. The product features dynamic variable resistance training with computer-controlled loads up to 500 lbs., force plate technology to identify asymmetries and weight imbalances, motion sensors and machine learning capabilities to detect and track movements, and a 43-inch touchscreen to display training content. 

In December 2021, the company also launched “XS1,” its first AI-driven at-home fitness system, which features a 32-inch touchscreen, and combines strength, cardio, balance, and immersive interactive fitness training all into one platform. offers users customized workout programs, personalized fitness coaching, and a choice of four different system configurations: Flex, Flow, Form, and Peak. The product’s key features include cardio, strength, safety and injury prevention, and real-time feedback and coaching. The system is priced at USD 3,799.

The company operates two apps—OxeLead and OxeFit—that work in tandem with the hardware. OxeLead is marketed toward trainers, rehabilitation centers, and sports clubs, while OxeFit is marketed for individuals and families. The OxeFit app subscription costs USD 39.99 a month and includes instructional videos, training programs, multi-user workouts, and competitive leaderboards.

In May 2022 , OxeFit raised USD 15 million in Series A1 funding to expand its team and accelerate sales and marketing of its consumer product XS1.

HQ location:
Plano TX USA
Founded year:
2019
Employees:
101-250
IPO status:
Private
Total funding:
USD 52.5 mn
Last Funding:
USD 17.5 mn (Series A; Sep 2024)
Last valuation:
-
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