H&M (STO: HM-B), formally known as H & M Hennes & Mauritz AB, is a Swedish multinational clothing company headquartered in Stockholm, Sweden. Founded in 1947 by Erling Persson, H&M has grown to become one of the world's largest fashion retailers. For the 2023 financial year, H&M reported net sales of SEK 236.035 billion (USD 22.69 billion).
H&M offers a wide range of products including clothing, accessories, footwear, cosmetics, and home goods for men, women, teenagers, and children. The company operates under several brands including H&M, COS, Monki, Weekday, & Other Stories, and ARKET. H&M's business model is based on "fast fashion", offering trendy and affordable clothing to consumers. The company aims to make fashion accessible to everyone while also focusing on sustainability and circular fashion practices. H&M has an extensive retail network with over 4,000 stores across more than 70 markets globally and offers online sales in 60 markets.
In recent developments, H&M announced in January 2024 that CEO Helena Helmersson was stepping down after four years in the role, to be replaced by Daniel Ervér. The company has been facing increased competition from rivals like Zara and online fast fashion retailers. H&M is focusing on enhancing profitability rather than pure sales volume, with a goal of reaching a 10% operating margin by 2024. The company is also continuing to invest in sustainability initiatives, aiming to reduce greenhouse gas emissions across its value chain by 56% by 2030 and achieve net-zero climate impact by 2040.
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