Bonfire Ventures leads Seed rounds for business software solutions company founders transforming the industries they target.

Bonfire Ventures

Bridge Investments is a Chicago-based venture capital firm focused on early to mid-stage companies. We seek out talented management teams of companies with clear growth potential, apply a disciplined and analytical approach throughout the transaction and portfolio management processes, and work in collaboration with management throughout the investment horizon. We understand and have experienced the unique challenges that businesses face during their various stages of development. We have found that certain fundamental principles from mature businesses can be applied to venture-stage opportunities to more quickly achieve profitability. Conversely, the progressive and innovative qualities of venture businesses can be applied to later stage enterprises to help ignite growth. We focus on industries where we have direct experience and relationships: tech-enabled services, SaaS, and consumer/digitally native brands, among others.

Bridge Investments

Alumni Ventures Group provides high-quality, diversified venture portfolios to individual investors who previously haven't had access to VC. It helps accredited alums from top entrepreneurial schools invest together in the ventures of fellow alums. The firm backs companies with an alumni connection and an institutional lead investor with expertise in the space. AVG also offers focused funds that allow any accredited investor access to a venture portfolio, diversified by type, sector, stage, and geography. Beth Obermiller, Michael Madden, and Mike Collins co-founded the firm in Manchester, New Hampshire in 2013.

Alumni Ventures

January Ventures is a VC fund focused on angel/pre-seed in the US & Europe. We are replacing the friends & family round and re-writing the networks in venture. We invest early and opens doors for the visionary founders of the future. We believe the founders of the next decade will look fundamentally different: more female, more diverse and more distributed. Our firm is built on the principles of transparency and access, and we back founders based on their tenacity and ambition, not their pedigrees or who they know.  January Ventures was founded in 2018 and is based in Boston, MA and London, UK.

January Ventures

Supply Change Capital is an early-stage venture capital firm investing at the intersection of food, culture, and technology. The firm is led by two GPs, Noramay Cadena and Shayna Harris, who combine food domain expertise with tech and investing experience. The firm was founded in 2020 and is based in Chicago and Los Angeles.

Supply Change Capital

Slauson & Co. operates as an early stage venture capital firm.

Slauson & Co.

Prado

Prado allows for a customizable digital experience for local meal prep delivery companies to market, sell, fulfill, and ship their perishable products. By providing entrepreneurs an economical and reliable technology solution, Prado keeps chefs in the kitchen and health-conscious consumers free to spend their time doing what brings them joy.

Prado offers an ecommerce platform that enables restaurants andperishable food delivery companies to perform marketing, sales, fulfillment, and shipping operations. The company provides a tech stack that includes a range of tools for users to set up and manage online food delivery stores. These include tools for managing food delivery and customer support, automating kitchen operations, and creating marketing campaigns (including loyalty programs, promotions, and automated email/sms). While offered primarily as a subscription service, the company also offers its enterprise users access to API data, a monthly account review meeting, and custom consulting.

From fast food to fine dining, everything but the kitchen sink is suddenly just a tap away.

Online Food Delivery

Prado offers an ecommerce platform that enables restaurants andperishable food delivery companies to perform marketing, sales, fulfillment, and shipping operations. The company provides a tech stack that includes a range of tools for users to set up and manage online food delivery stores. These include tools for managing food delivery and customer support, automating kitchen operations, and creating marketing campaigns (including loyalty programs, promotions, and automated email/sms). While offered primarily as a subscription service, the company also offers its enterprise users access to API data, a monthly account review meeting, and custom consulting. Key customers and partnerships As of November 2022, the company served meal delivery companies such as Everytable, Prep To Your Door, and Lucky Lime. Prado also partnered with delivery services, including DoorDash and ShipEngine, to enable subscription-based companies to directly leverage their logistics and delivery infrastructure. Funding and financialsIn November 2022, Prado <a href="https://sp-edge.com/updates/14829?industryIds=19">raised USD 5.75 million </a>in seed funding led by Bonfire Ventures to expand its employee base and scale its platform to support more merchant partners. During this same period, the company claimed to have generated an annual recurring revenue (ARR) of close to triple that of January 2022.

<div>
 
 DoorDash operates an online food delivery platform, connecting restaurants with customers, across the US, Australia, Canada and Japan. As of February 2022, the company was the market leader in the US among OFD players, with an estimated 58% market share according to Bloomberg Second Measure. Its US operations span over 4,000 cities, with more than 400,000 restaurant partners servicing over 18 million customers, as of April 2021. DoorDash is one of the first startups (along with Postmates) to offer a delivery facility through an aggregator platform, which competitor GrubHub only started in 2015. The company has also expanded into grocery and convenience store delivery over the last 2-3 years, with a hybrid business model consisting of a mix of supermarket partnerships and its own network of dark stores. As of June 2022, the company operated in 27 countries including the US, Canada, Japan, Germany, Australia, Israel, and New Zealand as well as countries in the Nordics, Baltics, Eastern and Central Europe, and the Caucasus.
 
 
 Prior to the pandemic, DoorDash charged restaurants a commission of up to 30% of order value, and a service or delivery fee from customers, depending on the type of service (takeout or delivery). However, during the height of the Covid-19 pandemic, third-party delivery platforms were criticized for their heavy commission fees, with several cities across the US imposing a temporary 15% delivery commission cap to support restaurants, given their higher dependency on third party food delivery providers. In response, DoorDash introduced a new three tiered commission structure for US restaurants (with less than 75 locations) in April 2021, ranging between 15%-30% delivery commission (+6% pickup commission), with limits on 1) delivery area; 2) app visibility; and 3) access to high-value DashPass customers, for the lower commission range. Under the new commission structure, consumers bear a higher share of delivery costs. Consumers who subscribe (USD 9.99 per month) to DashPass, however, are eligible for zero delivery fees on orders over USD 12.00. The company classifies DashPass subscribers as &ldquo;high-value&rdquo;, likely due to their frequency of ordering food delivery. In April 2022, the company launched 
 <a href="https://sp-edge.com/updates/9779">
 &ldquo;DashPass for Students,&rdquo; 
 </a>
 a discounted subscription plan for college students. The new program builds on its existing DashPass (launched in 2018), allowing DoorDash to make its services more accessible to students across the US.&nbsp;
 
 
 DoorDash also operates other business models such as 1) DoorDash Self-Delivery: a platform that allows restaurants and food businesses to have a listing on the DoorDash platform, while using their own delivery people and setting their own delivery zone and fees (lower commission vs. restaurants that use DoorDash&rsquo;s drivers); and 2) DoorDash Drive (Drive): a white-label product, which allows participating restaurants to offer delivery through their own apps or websites (instead of the DoorDash app) with delivery being carried out by DoorDash drivers. In March 2022, the company conducted a beta launch of its new feature &ldquo;Return a Package,&rdquo; allowing customers to return packages to the closest post office, UPS, or FedEx location. In 
 <a href="https://sp-edge.com/updates/19802">
 June 2023
 </a>
 , DoorDash launched a new Earn by Time feature that enables drivers to choose between getting compensated for each delivery or being paid an hourly flat rate. DoorDash also launched a safety feature that allows drivers to share their location with up to five contacts. In 
 <a href="https://sp-edge.com/updates/20692">
 July 2023
 </a>
 , DoorDash tested Dash AI, an AI-powered chatbot, in select markets. DoorDash expects the technology to expedite the ordering process and enable customers to receive personalized restaurant recommendations by using simple text prompts.
 
 
 In contrast to competitor UberEats - which has expanded aggressively through a series of acquisitions - DoorDash has predominantly grown organically, with the support of a few strategic acquisitions. DoorDash&rsquo;s most recent acquisition was in March 2022, when it entered into a definitive agreement to 
 <a href="https://sp-edge.com/updates/8851">
 acquire Bbot,
 </a>
 a contactless ordering and payment solution provider. The purchase allowed the company to expand its in-store operations product suite for merchants, including in-store digital ordering and payments. Previously, the company acquired Chowbotics, the developer of a stationary salad-making robot, &ldquo;Sally,&rdquo; in February 2021. In July 2022, DoorDash announced plans to shut down Chowbotics. &nbsp;In August 2019, the company bought rival online food delivery platform Caviar for USD 410 million. The acquisition strengthened Doordash&rsquo;s market share in Pennsylvania and Oregon, where Caviar had more than 10% market share.
 
 
 In June 2022, DoorDash completed its acquisition of Wolt, a Finland-based online food delivery platform. The acquisition expanded DoorDash&rsquo;s global presence from four countries to 27. The deal was closed at a value close to USD 3.5 billion, although it was initially valued at USD 8.1 billion when announced in November 2021. This is a result of DoorDash's share price falling by more than 55% since November. DoorDash issued over 46 million shares to Wolt shareholders in the transaction. Wolt CEO Miki Kuusi was to head the company's operations outside the US, including Wolt&rsquo;s 23 markets as well as Australia, Canada, and Japan. In less than two weeks following the acquisition, Wolt launched its new subscription service
 <a href="https://sp-edge.com/updates/11037">
 
 Wolt+
 </a>
 in Prague and scaled its operations in Israel by launching operations in Israel&rsquo;s northern region.&nbsp;
 
 
 Key customers and partnerships
 
 
 DoorDash has restaurant partnerships with Chipotle, Denny&rsquo;s, Wingstop and Little Caesars. In February 2022, DoorDash launched 
 <a href="https://sp-edge.com/updates/8416">
 DoorDash Capital 
 </a>
 in partnership with Parafin, a financial services technology company, to provide revenue-based financing to eligible restaurants and DoorDash merchants. It would support investments in growth including purchasing equipment, hiring, marketing costs, rent, and payroll. That same month, DoorDash Storefront (launched in 2020) integrated with Google to offer commission-free online orders to restaurant partners in the US. In March 2021 Doordash partnered with Missouri-based family-owned supermarket retailer Schnuck Markets to deliver prepared meals from five store locations in St. Louis, Missouri, to addresses within a six-mile radius of the stores. In July 2022 the two companies expanded the partnership to include 25 locations across Missouri, Illinois, and Indiana. In January 2023 expanded its delivery 
 <a href="https://techcrunch.com/2022/09/13/starbucks-and-doordash-to-launch-delivery-partnership-in-atlanta-expand-nationwide-in-2023/">
 partnership
 </a>
 with Starbucks to include the delivery of&nbsp; Starbucks products across all 50 US states by March 2023. In 
 <a href="https://sp-edge.com/updates/19802">
 June 2023
 </a>
 , the company partnered with Amazon Canada to offer a free one-year membership of the company's subscription service, DashPass, to Amazon Prime members.
 
 
 Funding and financials
 
 
 DoorDash generated a revenue of USD 8,635 million and incurred an operating loss of USD 579 million during the year ended December 2023.
 
</div>

DoorDash

Gousto is a subscription-based recipe kit startup based in the UK, with operations in the UK and <a href="https://sp-edge.com/updates/31074">Northern Ireland</a>. Customers have the option to select from two-person or family box options, with a choice between two and four recipes that may price a serving between USD 3.80 to USD 7.90. Gousto has a range of recipes catering to different customer preferences such as vegetarian, plant-based, gluten-free, dairy-free, DIY pizza bases, lean in 15, healthy choice, 10-minute meals as well as oven-ready options.Gousto <a href="https://sp-edge.com/updates/8713">raised USD 230 million </a>in February 2022. The round followed an infusion of <a href="https://sp-edge.com/updates/7648">USD 150 million </a>in January 2022. Both rounds were led by Softbank’s Vision Fund 2. The company intended to use the funds to double its tech team by the end of 2022.The company reported revenue growth of 67% YoY to GBP 315 million (~USD 393.8 million) in <a href="https://sp-edge.com/updates/10005">FY2021. </a>Gousto reported that it had sold 90 million+ meals in 2021 compared to 53 million meals the previous year. EBITDA was up 10% YoY to GBP 20 million (~USD 25 million) in FY2021, while net cash from operations reported growth of 136% YoY to GBP 37 million (~USD 46.3 million).

Gousto

Mindful Chef, founded in the UK, provides health-focused meal kits with pre-portioned fresh ingredients, free-range chicken, 100% grass-fed beef and UK-landed fresh fish. A weekly box contains between two to five recipes and customers are able to choose from 16 recipes which are changed weekly, with vegan options as well as gluten-free and dairy-free options. The company caters to flexitarians, vegetarians and pescatarians, too. Additionally, the company donates a meal to a child in poverty for each meal purchased. Customers are able to skip, pause, cancel or schedule one-off deliveries at any time. The company also offers frozen meals and smoothies. As of September 2020, the company states that more than 5 million meals have been sold to more than 100,000 customers. In <a href="https://sp-edge.com/updates/31072">June 2024</a>, Mindful Chef launched its services in Northern Ireland.In December 2021, the company partnered with the British supermarket brand <a href="https://www.forbes.com/sites/kevinrozario/2021/12/28/waitrose-pioneers-recipe-box-service-with-mindful-chef/?sh=214ea7df40d5">Waitrose </a>to offer a co-branded recipe box that featured a Waitrose Cooks’ Ingredient product. In April 2022, the company expanded its partnership with Waitrose by launching a quartet of chilled ready meals available via Waitrose stores. In August 2022, the company partnered with Diabetes UK to launch a new meal range for customers with type 2 diabetes. The menus came with extensive nutritional labeling and include gluten-free, dairy-free, and plant-based options. In September 2023, Mindful Chef partnered with the fast food brand LEON to launch four healthy fast food recipes.

Mindful Chef

<div>
 
 HelloFresh delivers weekly meal kits, containing pre-portioned fresh ingredients and step-by-step recipes, to its subscribers in 18 countries (as of October 2022) across Europe, North America, Australia, and New Zealand, with a global base of 8.0 million active customers as of Q2 2022. Its meal kits are priced between USD 7.49&ndash;10.99 per meal, in-line with competitors Blue Apron and Marley Spoon, with consumers subscribing to a weekly (rather than monthly) service, which enables more flexibility to skip weeks. HelloFresh launched its own delivery fleets in the 
 <a href="https://sp-edge.com/updates/24686">
 US
 </a>
 and the 
 <a href="https://sp-edge.com/updates/18306">
 UK
 </a>
 in 2023. 
 
 
 HelloFresh has grown its US presence and product offerings through a combination of acquisitions and organic growth, aligned to its multi-tier brand strategy. The company acquired premium brand Green Chef in March 2018, and subsequently, extended its menu offerings to include organic meals for US customers, including special diets such as ketogenic and paleo. In 
 <a href="https://www.thegrocer.co.uk/online/hellofresh-launches-specialist-diet-meal-kit-brand-green-chef-in-uk/655593.article">
 April 2021
 </a>
 , following its success in the US market, Green Chef was expanded to the UK. In August 2022, Green Chef was also launched in the Netherlands. The company&rsquo;s acquisition of Factor (a ready-to-eat meal company) in December 2020 was aimed at expanding into the convenience-focused customer segment. In terms of organic growth, the company launched its value brand, EveryPlate, in 2018 for budget-conscious consumers, featuring meal kits that average around USD 4.99 per serving.
 
 
 Overseas, HelloFresh acquired a ~10% stake in Russia&rsquo;s largest meal-kit provider Chefmarket, in September 2021, through a cash capital increase. HelloFresh has also announced plans to acquire Australia-based ready-meals firm Youfoodz (announced in July 2021), which would expand its customer base in Australia as well as its presence in the ready-to-heat category.&nbsp;
 
 
 Funding and financials
 
 
 In December 2021, the company announced plans to invest EUR 450 million&ndash;550 million (~USD 507 million&ndash;620 million) and plans to strengthen its 
 <a href="https://sp-edge.com/updates/7315">
 capacity expansion
 </a>
 and customer experience
 
 <a href="https://sp-edge.com/updates/7315">
 plan
 </a>
 by further opening fulfillment centers and increasing its theoretical revenue capacity across all verticals to over EUR 10 billion (~USD 14 billion). Two months later, HelloFresh-owned prepared meal delivery company Factor announced the 
 <a href="https://sp-edge.com/updates/8234">
 opening of a new distribution center
 </a>
 in Lake Zurich, IL.
 
</div>

HelloFresh

Territory Foods offers more than 35 different meals that are updated weekly and are either cooked prior to delivery or delivered as meal kits containing produce. Customers can choose to select delivery of weekly meal plans, individually customize a plan, or market boxes with fresh products to cook at home. Meals are free of refined sugars, gluten, and dairy, however, the company is not certified dairy-free, gluten-free or other allergen-free.In April 2021, the company raised USD 22 million in a venture round led by US Venture Partners and celebrity athletes Abby Wambach and Vernon Davis. The company intends to divert the fresh funds for its expansion into new cities. The investment round brings the total funds raised to date to USD 44 million.

Territory Foods

Platforms that offer ready-to-cook meal kits to individuals who are interested in cooking, but have limited time or skills. Meal kits usually include recipes with step-by-step instructions along with pre-portioned ingredients. Food delivery is often carried out by independent contract workers who are either registered with the platform or employed directly by the platform.

Platforms that prepare and deliver meals based on rotating menus that allow the customer to choose a meal plan of up to multiple dishes for a week with a low level of consumer involvement in cooking and plating. Food delivery is often carried out by independent contract workers who are either registered with the platform or employed directly by the platform.

On-demand delivery platforms that offer a wide range of items (such as various cuisines, groceries, etc)

On-demand delivery platforms that offer specific types of food or cuisine

Infrastructure providers that offer delivery or dispatch management systems

Infrastructure providers that offer white label online ordering websites and apps for restaurants to build their own in-house solutions

Infrastructure providers that offer solutions to help restaurants integrate and centralize online ordering and delivery systems from multiple third party vendors

Solutions in the "in-house ordering solutions" segment allow restaurants to build custom websites, menus, etc.

Most solutions available in "in-house ordering solutions" provide B2B SaaS solutions

Some OFD players such as Uber and Grubhub provide autonomous food delivery services

Prado

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