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Illuminarium Experiences

Extended Reality
Product stageSegments
Early
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Location-based AR/VR
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Illuminarium Experiences (Illuminarium) is an experiential entertainment company building custom-designed immersive entertainment venues that combine motion picture production techniques and virtual reality. The venues (available in Atlanta, Las Vegas and Toronto) showcase filmed content and authentic re-created worlds without wearable hardware. Users are surrounded by a canvas about 350 feet long and 20 feet high with laser projection, spatial beamforming audio, in-floor haptics, scent and lidar-based interactive technologies, and custom camera arrays that provide a 240-degree native field of view.

Its first location, a renovated space, was opened in Atlanta in June 2021 and cost around USD 30 million. The company generates revenue from ticket sales priced between USD 25-50 based on the experience booked.

Key customers and partnerships

Illuminarium’s partners include Panasonic (official technology partner), accesso (ticketing solutions), Strong/MDI Screen Systems Inc, and disguise (media playback systems and video server technology).

Funding and financials

It raised USD 100 million in initial funding from Eldridge Industries in June 2021 to fund the launch of its locations in megacities and mega-tourism destinations globally. The company’s long-term goal was to open 50 venues (renovated and newly built) worldwide by 2026.


Extended Reality

Extended Reality

Key stats
Featured companies
238
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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Product Overview
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Company profile
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EDGE Insights

The Extended Reality journey: Are we there yet?

Company Brief


HQ location:
675 Ponce de Leon Avenue Northeast Suite 8500 Atlanta GA USA
Founded year:
2019
Employees:
11-50
Total Funding:
USD 103.9 million
Last Funding
USD 100.0 million, Jun 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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