Mrs. Goldfarb's Unreal Deli

Mrs. Goldfarb's Unreal Deli is a plant-based meat manufacturer that produces vegan deli meats like corn’d beef, steak slices, and roasted turkey under the Unreal brand. The company uses plant-based ingredients such as chickpeas, beets, tomatoes, and high-protein wheat to produce its plant-based meat range. Uneral products are distributed across the US through major distributors including US Foods, Sysco, and Dot Foods, and are available at thousands of retail and food service establishments including H-E-B, Ralphs, Giant Food, Albertsons, Fresh Thyme, Whole Foods, Publix, Wegmans, and Loblaws. Further, in September 2022 , Unreal Deli launched sliceable bulk meat at 125 Hannaford Supermarket Outlets which was sold alongside real meat at deli counters.

Key customers and partnerships

In August 2020, the company debuted the world’s first BeVeg certified Unreal vegan deli sandwich across Veggie Grill locations.

Funding and financials

In 2019, in Season 11 of the Shark Tank, Mark Cuban invested USD 250,000 for 20% equity in Mrs. Goldfarb’s Unreal Deli to scale up the business. In June 2022 , the company announced an ongoing Series A funding round led by Mark Cuban and the Getty Family. The company was valued at USD 50 million by both investors with Mark Cuban re-investing USD