Improbable

Improbable is a British technology company founded in 2012 by Herman Narula, Rob Whitehead, and Peter Lipka. The company specializes in developing metaverse infrastructure and applications, as well as simulation software for video games and corporate use. Improbable's core technology, SpatialOS, is a cloud-based operating system that enables the creation of vast, persistent, and detailed virtual worlds using distributed computing. In 2021, the company showcased its Morpheus technology, which allows for large-scale virtual experiences, demonstrating its capability by hosting over 4,000 players in a shared game world.

Over the years, Improbable has pivoted its focus several times. Initially aimed at creating massive-scale simulations and virtual worlds for games, the company later expanded into defense simulations and metaverse development. In 2022, Improbable shifted its strategy to concentrate exclusively on the commercial metaverse, abandoning its plans to build its own video games and shuttering its US defense arm. The company now focuses on three main areas: metaverse technology, metaverse development, and building ventures in the metaverse.

Improbable's technology enables enhanced social interactions and a sense of presence inside virtual spaces, allowing thousands of real users to interact simultaneously in a lag-free experience with quality graphics. The company aims to create interconnected metaverse experiences where users can seamlessly move between virtual worlds, carrying their digital assets with them. In July 2023, Improbable reported its first profitable year, with revenues increasing by 37% to reach GBP 66 million and a total profit of GBP 11 million.