Mason offers a no-code sales engine that works on top of Shopify to enable merchants to upgrade their existing online stores. Targeted at small to medium-sized businesses, Mason provides users with tools for merchandising, sales, and promotions and personalization tools to drive ecommerce sales. These include playbooks for merchandising, sales automation, inventory alerts, and personalized customer journeys. Additionally, Mason offers a content management system for users to collaboratively design content for their online stores.
The company claims that it can improve customers’ average order value by 23% in 30 days as well as improve session time and sell through by 17% and 35%, respectively, in 60 days.
Key customers and partnerships
As of October 2022, the company served over 1,000 customers and 8,000 brands worldwide, with its largest markets being India, Japan, North America, Singapore, and Southeast Asia.
Funding and financials
In October 2022, Mason raised USD 2.5 million in seed funding led by Accel and Ideaspring Capital to establish marketing, sales, customer success, and partnerships teams and to further develop its product.
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