Mason, a no-code ecommerce sales conversion platform, raised USD 2.5 million in seed funding led by Accel and Ideaspring Capital, with participation from Lightspeed India Partners, Mana VC, Gaingels, Core91, and VH Capital.
The company plans to use the funding to establish marketing, sales, customer success, and partnerships teams, and further develop its product.
Mason offers a no-code sales engine that works on top of Shopify to enable merchants to upgrade their existing online stores. Targeted at small to medium-sized businesses, Mason provides users with tools for merchandising, sales, promotions, and personalization tools to drive ecommerce sales. These include playbooks for merchandising, sales automation, inventory alerts, and personalized customer journeys. Additionally, Mason offers a content management system for users to collaboratively design content for their online stores.
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