No-code Software

Now anyone can become a software developer.

Overview

No-code development platforms (NCDPs) aim to give power to individuals to realize their software ideas, regardless of technical skill and know-how. To do that, these platforms utilize familiar functions such as drag-and-drop, filters, data queries, widgets and application programming interfaces (APIs), to create software without the need to write a single line of code. NCDPs have so far disrupted business applications, mobile applications, and websites.

What's driving this industry?

Industry Updates

Akkio raises USD 3 million in seed funding
Sep 27
Anvil launches a new no-code workflow automation tool
Sep 24
Zype acquires MAZ Systems
Sep 15
View all updates
Market Sizing

No Code Development Platform market could range between USD 4.0-7.5 billion by 2025

Conservative case

USD 4.0 Bn

Base case

USD 5.8 Bn

Expansion case

USD 7.5 Bn

USD billion02468202020212022202320242025
View details

COVID-19 IMPACT

  • Wix reported an increase of 31 million registered users in 2020 (only 23 million were added during 2019) along with 995,000 net premium subscription additions (516,000 additions in 2019). 

  • Shopify’s revenue grew 86% YoY in 2020, while the Gross Merchandising Volume sold via its platform rose 96% YoY in 2020. 

  • BigCommerce’s revenue rose 35.9% YoY in 2020.

  • Zephyr and Shogun raised funding in 2020 and reported significant revenue growth. 

  • Airtable, Ushur, and Unit21 raised funding during 2020 and noted that the Covid-19 pandemic increased business growth and demand. 

  • Unqork partnered with the city of New York to build and launch a Covid-19 crisis management platform backed by CapitalG (Alphabet) and BlackRock.

Market Mapping

The NDCP industry is dominated by workflow automation, business application and web application and e-commerce segments, attracting most funding with more startups being in early and growth stages. Notably, the workflow automation and business application segments had slightly higher composition of early and growth stage startups compared to the web application and e-commerce segment.

Incumbents
Growth
Early
Seed
Pre seed
Web Sites and e-commerce applications
?
Workflow Automation
?
Spreadsheets, databases and data science
?
Mobile Application
?
Gaming Apps
?
Business Application
?
Spreadsheet.com
Spreadsheet.com
Spreadsheet.com
Spreadsheet.com
Spreadsheet.com
Spreadsheet.com
Squarespace
BigCommerce
Webflow
Shopify
Shogun
Bubble
Duda
Wix
Jimdo
Yola
Memberstack
ConvertKit
Webnode
GoSite
Descript
Strikingly
Universe
Process Street
Zephr
Pipe17
Shorthand
Podia
Readymag
Maker
MemberSpace
GrowSurf
Outgrow
Pico
Candu
OST
Unstack
Softr
UserGuiding
Code2
Jet Admin
Dashblock
Siteoly
quest.ai
SAP SE
Zoho
Verisk Analytics
Astreya
Insightly
SailPoint
Atlassian
Klaviyo
Monday.com
LogicGate
Smartsheet
Nintex
airSlate
tray.io
Notion
Pipefy
ProcessMaker
Decisions
Zapier
Xceptor
Files.com
Hims.ai
Ubot
Bryter
Leapwork
Ushur
Tines
Syncari
Accern
Innoveo
Signzy
Parabola
Array
HighGear
GoodFlow
Tadabase
RoboMQ
Sora
Fylamynt
Taskade
Anvil
Alloy Automation
Next Matter
Rattle
Polytomic
Zluri
KissFlow
Hivewire
Phiona
Pandaflow
Levity
Hirio
SAS
Position2
Airtable
Upsolver
Oribi
Lumiata
Obviously AI
Octopus Data
JotForm
Rows
Noogata
Facet Data
Spreadsheet.com
y42
June
DcodeAI
Intersect Labs
Akkio
Coupler.io
Apple
AWS
Google
Quick Base
IFTTT
Ionic
BuildFire
AppOnboard
Voiceflow
Zype
Dropsource
Adalo
Glide Apps
Thunkable
Appy Pie
Bloks
PlugXR
Abbacore
Kodular
Bizness Apps
Play
Shoutem
Draftbit
SandBox Commerce
Cameraah
V One
Stencyl
GameSalad
Dorian
Rive
Microsoft
AWS
Salesforce
Acuant
C3 AI
Tigerlab
Agiloft
IBM
Scope AR
Majesco
Airtable
Odoo
WalkMe
Coda
Ada
Tulip
Smartsheet
Flashpoint
Instanda
Automate.io
Knack Inc.
Unqork
Tonkean
CaptivateIQ
Typeform
Unit21
Betty Blocks
Skuid
Reprise
Uizard
Tiled
Demostack
EasySend
Innoveo
Forma.ai
Squirro
Landbot
Adalo
Intuiface
Druid
Lang.ai
Pattern Health
Yapp
Trevor.io
Cognito, LLC
JotForm
Abbacore
Stacker
Walnut
Callvu
Monolith AI
EverAfter
Anima
Octane AI
Mobius Labs
SpecTrust
HelloFlow
Full Speed Automation
Index
Mailmodo
Reflect
Dealtale
MuukLabs
Uiflow
Zammo
22apps
Mightyforms
Ampstor
Blobr

The Disruptors

Publicly listed e-commerce platforms and private business application tools receive the most funding

Shopify is the largest company on our disruptor list with over USD 2.0 billion in 2020 revenue and a market capitalization of over USD 180 billion (August 2021). Wix, Squarespace, and BigCommerce, which are both publicly traded, also make our list of disruptors.

Among private companies, leading workflow automation provider Klaviyo had received the most funding as of August 2021, along with business application tools Airtable and Unqork.

Web Sites and e-commerce applications

?

Disruptors

?
Funding in USD Millions
Shopify
Public - Market cap USD 180.2 bn
Wix
Public - Market cap USD 11.7 bn
Squarespace
Public - Market cap USD 5.7 bn
BigCommerce
Public - Market cap USD 3.9 bn
Webflow
215
Shogun
115
Bubble
106
Duda
96
GoSite
60
Descript
50
Jimdo
29
Yola
25
Strikingly
18
Universe
17
Process Street
15
Zephr
11
Memberstack
2
Maker
Unknown
Webnode
Unknown
MemberSpace
Unknown
Watchlist
?
Pico
Pipe17
Shorthand
Candu
OST
Unstack
Podia
Softr
UserGuiding
Code2
Readymag
Jet Admin
Dashblock
ConvertKit
Siteoly
quest.ai
GrowSurf
Outgrow

Workflow Automation

?

Disruptors

?
Funding in USD Millions
Monday.com
Public - Market cap USD 16.0 bn
Smartsheet
Public - Market cap USD 9.7 bn
Klaviyo
679
LogicGate
156
Nintex
135
airSlate
130
tray.io
109
Bryter
89
Leapwork
72
Notion
68
Pipefy
64
ProcessMaker
45
Ushur
42
Tines
41
Decisions
40
Syncari
24
Sora
19
Accern
19
Innoveo
15
Signzy
13
Parabola
10
Taskade
5
Anvil
5
Rattle
3
Zapier
1
Xceptor
Unknown
HighGear
Unknown
Files.com
Unknown
Hims.ai
Unknown
Tadabase
Unknown
Ubot
Unknown
RoboMQ
Unknown
Watchlist
?
Fylamynt
Alloy Automation
Next Matter
Polytomic
Array
Zluri
Levity
KissFlow
Hirio
GoodFlow
Hivewire
Phiona
Pandaflow

Spreadsheets, databases and data science

?

Disruptors

?
Funding in USD Millions
Airtable
618
Lumiata
45
Upsolver
42
Oribi
28
Rows
25
Noogata
12
Spreadsheet.com
6
JotForm
Unknown
Akkio
Unknown
Watchlist
?
Facet Data
Obviously AI
y42
June
DcodeAI
Intersect Labs
Octopus Data
Coupler.io

Mobile Application

?

Disruptors

?
Funding in USD Millions
IFTTT
63
AppOnboard
62
Ionic
25
Voiceflow
24
Zype
17
Dropsource
11
Adalo
10
Shoutem
2
SandBox Commerce
0
PlugXR
Unknown
BuildFire
Unknown
Kodular
Unknown
Bizness Apps
Unknown
Watchlist
?
Play
Glide Apps
Thunkable
Draftbit
V One
Cameraah
Appy Pie
Bloks
Abbacore

Gaming Apps

?

Disruptors

?
Funding in USD Millions
Rive
4
Stencyl
Unknown
Watchlist
?
GameSalad
Dorian

Business Application

?

Disruptors

?
Funding in USD Millions
Smartsheet
Public - Market cap USD 9.7 bn
WalkMe
Public - Market cap USD 2.5 bn
Airtable
618
Unqork
365
Odoo
319
Coda
240
Ada
191
Tulip
153
Tonkean
83
CaptivateIQ
63
Typeform
52
Flashpoint
49
Unit21
47
Skuid
32
Instanda
28
Walnut
21
Reprise
20
Uizard
19
Tiled
18
Demostack
17
Callvu
16
EasySend
16
Innoveo
15
Monolith AI
14
Forma.ai
13
EverAfter
13
Anima
13
Squirro
12
Landbot
10
Adalo
10
Mobius Labs
7
Druid
6
Automate.io
0
JotForm
Unknown
Knack Inc.
Unknown
Watchlist
?
Betty Blocks
Stacker
Octane AI
Intuiface
SpecTrust
HelloFlow
Full Speed Automation
Index
Lang.ai
Mailmodo
Reflect
Dealtale
Pattern Health
Blobr
MuukLabs
Yapp
Abbacore
Uiflow
Trevor.io
Cognito, LLC
Zammo
22apps
Mightyforms
Ampstor

Shopify

Shopify is a platform for users (mainly SMEs) to create e-commerce websites. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including social media, marketplaces, brick-and-mortar locations, and pop-up shops. Shopify’s platform offers a range of services including marketing, customer engagement, payments, and shipping tools, among others. It also has an application programming interface (API) platform and app store which allows developers to create applications for Shopify online stores. In May 2015, the company was listed in the NYSE, raising USD 131 million. Shopify generated revenue of USD 2.9 billion in 2020, and turned profitable in Q3 2020, with an operating profit of USD 90.2 million in 2020. Moreover, as of March 2021, the platform had over 1.7 million users.

The company gains an edge over peers through its merchant solutions and value-adding offerings to clients, such as shipping discounts (discount rate varies with the package). Merchant solutions include facilities needed to augment the subscriptions including accepting payments, shipping, and fulfillment, and securing working capital, among others. Merchant solutions accounted for 71.4% of the company revenue in 2020, and played a part in Shopify reporting a strong revenue growth of 85.6% year-over-year (YoY).

Shopify charges its users a monthly charge (starting at USD 29 per month) which varies based on the features they require. Moreover, Shopify also operates an app store, for developers to sell apps to merchants. In June 2021, the company noted that it reduced the commission it charges from app developers to 0% from 20%, for those that earn less than USD 1 million annually.

As of April 2021, The company had a large customer base of around one million businesses, based across 175 countries. Although the company focuses on small businesses, large enterprises such as Tesla, Red Bull, and Nestle are also among their customers.

Shopify has benefited from the pandemic and is likely to continue to expand its customer base going forward. For instance, new stores created on Shopify grew 71% quarter-over-quarter (QoQ) in Q2 2020, helped by the company increasing its free trial period to 90 days (from 14). Moreover, monthly recurring revenue (MRR) amounted to USD 82.6 million as of December 2020, up 53% YoY. Gross merchandise volume (GMV) also rose 99% YoY and reached USD 41 billion in Q4 2020.

In May 2021, Shopify announced that its platform would integrate with Google to allow merchants on the platform to reach consumers through Google services, including Search, Maps, Images, Lens, and YouTube. This was an addition to Shopify’s integrations with large global platforms, which already included Facebook and TikTok. In August 2021, the company expanded its partnership with TikTok allowing merchants to add a shopping tab to their TikTok business profile and create virtual storefronts that can be synced with their product catalogs. In addition to this, the company plans to pilot “TikTok Shopping”, TikTok’s e-commerce service, among particular Shopify merchants across the US, UK, and Canada.

Shopify acquired Primer, an augmented reality (AR) technology provider, in June 2021. Primer’s AR tech lets users view the potential impact of home improvements such as tiles, patterns, wallpaper, and paint on their mobile devices by mimicking the real lighting conditions, textures, and sheens. Through the acquisition, Shopify absorbed Primer’s team of eight employees and intends to use Primer to complement its own AR integrations, such as allowing sellers to embed 3D models into their storefronts. This is in line with its claim that AR content can lead to a 94% higher conversion rate.

Segment:
Web Sites and e-commerce applications
Total funding:
USD 122.3 million
Competitors:
BigCommerce
Disruptor Funding History

Web Sites and e-commerce applications:

Shopify
Wix
Squarespace
BigCommerce
Webflow
Shogun
Bubble
Duda
GoSite
Descript
Jimdo
Yola
Strikingly
Universe
Process Street
Zephr
Memberstack
Pico
Pipe17
Shorthand
Candu
OST
Unstack
Podia
Softr
UserGuiding
Code2
Readymag
Jet Admin
Dashblock

Workflow Automation:

Monday.com
Smartsheet
Klaviyo
LogicGate
Nintex
airSlate
tray.io
Bryter
Leapwork
Notion
Pipefy
ProcessMaker
Ushur
Tines
Decisions
Syncari
Sora
Accern
Innoveo
Signzy
Parabola
Taskade
Anvil
Rattle
Zapier
Fylamynt
Alloy Automation
Next Matter
Polytomic
Array
Zluri
Levity
KissFlow
Hirio

Spreadsheets, databases and data science:

The Incumbents

Tech giants play catch-up with emerging no-code concept

Big tech companies and cloud platforms are still new to NDCPs. For big tech companies such as Apple, Google and Microsoft, NDCPs (commonly based on the platform-as-a-service business model, or PaaS) are a potential revenue line. Big tech’s current legacy developer platforms have not yet gained the kind of traction that disruptors have.

Investments/ Acquisitions

In-house Developments

Partnership

Microsoft
check
check
Apple
check
AWS
check
Salesforce
check
Google
check
Quick Base
check
Acuant
check
SAP SE
check
Zoho
check
SAS
check
check
Verisk Analytics
check
C3 AI
check
Tigerlab
check
Astreya
check
check
Agiloft
check
IBM
check
Scope AR
check
Insightly
check
Position2
check
SailPoint
Atlassian
Majesco
Microsoft

PowerApps is Microsoft’s legacy NDP for building business applications. It is less used than disruptor platforms, due to its reported poor ease of setup/use and shortcomings in data synchronization, platform compatibility, and workflow design. May 2020 saw the launch of “Microsoft Lists”, a smart-tracking app with which users can monitor issues, assets, routines, contacts, inventory, etc., with integrations, smart rules and alerts. Airtable has since accused Microsoft of copying its collaboration service.

In September 2018, Microsoft acquired Lobe, a startup that enables users to build machine learning (ML) models using a simple drag-and-drop interface. Lobe, based in Silicon Valley, was founded by Mike Matas, Adam Menges and Markus Beissinger. Mike Matas is a former designer at Apple, who worked on the user interface of the first iPhone and the iPad. Prior to Lobe, Microsoft acquired Bonsai.ai, Semantic Machines and Maluuba, which confirms their intentions of building easier machine learning models for users. Microsoft did not disclose the deal value. In October 2020, Microsoft announced the public preview of the app, where it can be downloaded for Mac or Windows for free.

In August 2021, UpGuard, a cybersecurity firm, reported that the lack of proper security measures taken by Microsoft in relation to PowerApps led to the exposure of data from 38 million records. The information exposed included a range of personal information, including Covid-19 contact tracing information, social security numbers (SSN) for job applicants, employee IDs, as well as names and email addresses, among others. 

Notable Investors

Funding data are powered by Crunchbase

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.