Shogun

Shogun offers a no-code platform (including tools and a drag-and-drop platform) to build ecommerce sites. The sites can be created on leading ecommerce backends, such as BigCommerce, Shopify, Magento, and Salesforce. It offers two main products, Pagebuilder (for bigger companies and agencies) and Frontend (for smaller businesses to improve page load times). 

Shogun’s platform primarily attempts to improve conversion (number of browsers who become customers) and reduce development costs for its users. The company distinguishes itself from some competing website front-end platforms (such as Shopify’s front end) by allowing users to create their own unique websites in addition to offering templates. Moreover, it allows users to make and publish changes to their custom-built sites.

In September 2023 , Shogun launched two GenAI-based solutions; Shogun AI and Shogun Insights. Shogun AI provides a suite of AI-powered content creation tools that include AI Text, AI Designer, AI SEO, and AI Elements. These tools enable merchants to generate text, create content such as hero banners, value props, customer review blocks, and generate code for interactive store elements. The AI SEO tool can be used to auto-generate a store page's meta titles and descriptions for SEO-friendly content. Moreover,  Shogun Insights provides users SEO insights necessary to produce high-converting store content.  

Key customers and partnerships

February 2024, Shogun served more than 35,000 brands, including Leesa, MVMT, Brevit, Rumpl, K.Swiss, Nomad. Moreover, as of September 2023, the company served over 250,000 individual merchants. 

In September 2022, the company was named a BigCommerce Elite Technology Partner. This enabled Shogun to offer its no-code front-end solutions to BigCommerce merchants.

Funding and financials 

Shogun raised USD 67.5 million in Series C funding in July 2021, led by Insight Partners, to accelerate the product development of its Shogun Frontend offering, scale its go-to-market efforts across sales and marketing, and expand its workforce.