No-code Software

Now anyone can become a software developer.

Overview

No-code development platforms (NCDPs) aim to give power to individuals to realize their software ideas, regardless of technical skill and know-how. To do that, these platforms use familiar functions such as drag-and-drop, filters, data queries, widgets, and application programming interfaces (APIs) to create software without the need to write a single line of code. NCDPs have so far disrupted business applications, mobile applications, and websites.

Industry Updates

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Market Sizing

The US No-code Software market could reach USD 7.7 billion–8.8 billion by 2028

Conservative case

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Base case

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Expansion case

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Market Mapping


The NCDP industry is dominated by the business application and spreadsheets and data segments, with more startups in the early and growth stages. The websites and ecommerce segment consists of the most growth-stage startups led by large public companies such as Bigcommerce, Shopify, Squarespace, and Wix. Comparatively, the gaming applications segment represents the smallest portion of the industry, with the least amount of disruptor presence.  

In addition to these disruptors, large incumbents such as AWS, Google, and Salesforce have entered the space via the business application, spreadsheets and data, and mobile application segments.

The Disruptors


The no-code industry is led by large, publicly listed disruptors such as Shopify, Smartsheet Wix, and Squarespace, with Shopify being the largest in terms of market cap (as of March 2024). Notably, most of the public companies are concentrated in the website and ecommerce segment, with spreadsheet-centric application-building platform Smartsheet being the only exception. 

Among private companies, Airtable, which also offers a spreadsheet-centric app-building platform, is the largest in terms of funding (as of March 2024), having raised over USD 1 billion. Additionally, business app-building platform Coda, website-building platform Webflow, and cloud analytics platform Sigma Computing stand out as highly funded pure-play disruptors. 

Funding History

Competitive Analysis


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Product Overview
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Product Metrics
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Company profile
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Incumbents


Tech giants play catch-up with emerging no-code concept

Incumbents in the no-code space primarily comprise Big Tech companies like Microsoft, AWS, and Google; CRM solution providers such as Salesforce; and large data analytics companies such as Databricks and Qlik. Like the disruptors, many of the incumbents are concentrated around the business application and spreadsheets and data segments. 

In addition to developing no-code solutions in-house, strategic acquisitions have also been used by incumbents either to enter the space (Time acquiring Brandcast in August 2022) or to extend their in-house solutions by offering no-code tools for non-developers (Databricks acquiring 8080 Labs in October 2021). Meanwhile, companies have also leveraged partnerships and integrations with other no-code players, such as IFTTT, Knak, and Shopify, to enhance their product capabilities.

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Notable Investors


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Overview

Low-cost, accessible application development for the masses

No-code development platforms (NCDPs) aim to give power to citizen developers to realize their software ideas, without needing any technical skill or know-how, contrasting with low-code platforms, which require a certain level of coding knowledge to operate. To do that, these platforms utilize familiar functions such as drag-and-drop, filters, data queries, and widgets to create software without the need to write a single line of code. NCDPs have so far disrupted several software developments such as business applications, mobile applications, and websites.
NCDPs already include multiple niche segments ranging from web development and game development to data science. The target users vary based on the nature of the solutions, with some catering to users within the business (internal use apps; commonly used by businesses with an adequate number of employees) and others catering to customers (external users; can be used by businesses of all sizes).  

No-code software targets multiple uses by a broad user group and its niche segments

The platforms’ fundamentals for translating simple drag-and-drop functions and human commands into programming codes are similar in most products across the no-code industry’s multiple segments. 
The following diagram shows the key components of a working NCDP: a “generator” that converts user directions and a “builder” that represents the user interface.
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