Mutiny

An alumnus of Y Combinator, Mutiny provides a no-code website personalization platform. The firm provides solutions for B2B account-based marketing (ABM) and content marketing teams by serving website visitors with customized versions of the webpage to improve user experience and increase customer conversions. The firm leverages an AI system known as GPT-3, which learns from 150 million data points of anonymized proprietary customer data as well a company’s online data, to provide insights on different customer segments. It also uses machine learning to write “human-sounding” customized headlines. The firm's platform can also be integrated with popular marketing automation and CRM platforms including Hubspot, 6sense, Salesforce, and Marketo to ingest customer data and extend its capabilities. The firm claims that it has served ~50 million customers across more than three million company websites. As of April 2022, Mutiny was used by 7,500+ content marketers from firms including Carta, Twillo, Brex, ClickUp, and Amplitude.  

The firm is one of the few to specialize in website personalization. It claims that compared to alternatives such as landing page optimization tools and A/B testing tools, its integration with existing audience data sources allows it to create personalized elements of a webpage catering to different segments. The firm claims that on average, Mutiny’s platform can identify 73% of website visitors through various data sources and drives 108% conversion lift. 

The Co-founder of Mutiny Nikhil Mathew also helped launch LiveGit, an online tool for real-time music collaboration.

Funding and financials

In April 2022, the firm raised USD 50 million in Series B funding and was valued at USD 600 million. The firm planned to expand its service offerings to personalize other aspects of B2B marketing including email and ad retargeting.