Default

Default offers a no-code automation platform that enables go-to-market (GTM) teams to streamline their lead management processes via a drag-and-drop interface. The platform automates the lead qualification process, enabling businesses to identify and prioritize leads based on various criteria, such as interest level, potential value, budget, and timing, and route qualified leads to the appropriate sales representatives. Users can also automate processes such as pipeline conversion, website scheduling, revenue operations, and inbound sales. Moreover, the platform leverages large language models (LLMs) to generate summaries of and insights into inbound sales leads and workflows.

Default's platform integrates with a number of third-party tools and services, including popular customer relationship management (CRM) systems like Salesforce and HubSpot, as well as enrichment tools such as Clearbit and Apollo. Additionally, it provides a range of pre-built workflow templates as well as a form builder, which enables users to create and embed forms directly on their websites.

Key customers and partnerships

As of September 2024, the platform had analyzed over 88,000 leads for enterprise clients such as Equals, Harmonic, Coefficient, Runway, and Klue.