Aromyx

Aromyx is a biotechnology and data company that has developed a unique technology to digitize and quantify human sensory perception of taste and smell. Their proprietary technology involves using biological receptors from the human nose and tongue to create digital representations of flavors, fragrances, and tastes. This is achieved through Aromyx's EssenceChip biosensor platform that scientifically records and analyzes these sensory inputs.

The company's core offerings revolve around this artificial perception technology. It conducts lab screening and analysis to objectively measure how a product's taste or smell would be perceived by the target audience. Based on these insights, Aromyx builds customized consumer-facing interfaces and extensive product profile databases. These databases are then leveraged to provide personalized recommendations to consumers for food, beverage, or fragrance products that align with their individual taste and smell preferences.

Aromyx's technology finds applications across various industries, including food and beverage, consumer packaged goods, pharmaceuticals, and chemicals. It enables faster product development cycles by providing data-driven insights into reformulations, ingredient replacements, sugar and alcohol reduction, while maintaining desired flavors. As of January 2023, the company had over two dozen Fortune 500 customers across the US, Japan, China, and Europe.