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Imvizar

Extended Reality
Product stageSegments
Early
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Location-based AR/VR
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Ireland-based Imvizar is the creator of location-based AR experiences targeted at the tourism and entertainment industry. They can be accessed via its smartphone app. The app uses the smartphone's camera to create animations mixed with real-life surroundings, producing life-sized versions of historical characters and environments powered by the Unity game engine. AR experiences are available in several countries, including Ireland, the UK, Australia, and Portugal. Imvizar also offers an experience platform, where AR app creators can upload their experiences to reach a global audience. Users can purchase AR experiences through the app, with free and priced experiences ranging from USD 1 to USD 8.

Key customers and partnerships

As of February 2024, the company had launched over 70 experiences around the world, for clients such as Salesforce, Carlichauns and North Carolina State University.

Partnerships to create location-based AR storytelling experiences included that with Waterford City and County Council (November 2022, to create the Waterford Digital Story Trail, which featured AR representations of the city's prominent inhabitants), Spike Island (August 2022, to develop a 15-scene tour featuring former occupants of the island such as Eamon DeValera and Winston Churchill), among others.

Funding and financials

In February 2024, the company stated that it was finalizing a small investment round of an undisclosed amount, with funds earmarked to bolster its no-code tool and expand its development team. Imvizar also noted that there were plans to open a more substantial investment round toward the end of 2024, or the start of 2025. 

Previously, in February 2023, Imvizar raised EUR 0.8 million (~USD 0.9 million) in a seed financing round with participation from angel investors. Funds were earmarked to develop Imvizar’s AR technology and for geographic expansion. 

Competitors: None (The product offering is unique; Imvizar offers AR experiences based on historical locations and characters.)

Extended Reality

Extended Reality

Key stats
Featured companies
239
Total funding (USD)
13.6 Bn
Total addressable market (USD)
100.4 Bn
Key competitors
 
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EDGE Insights

XR and MEP (Q1 2023): From virtual promise to metaverse hesitation

Recent Updates

Funding
Feb 24, 2023
AR platforms developer Imvizar raises EUR 0.8 million in seed funding
Extended Reality

Company Brief


HQ location:
Dublin IRL
Founded year:
2021
Employees:
11-50
Total Funding:
USD 846.8 thousand
Last Funding
USD 846.8 thousand, Feb 2023

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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