EDGE
Get a demo
Log In

DrivenIQ

Marketing Automation
Product stageSegments
Growth
?
Marketing data & analytics
?

DrivenIQ is an audience data intelligence platform specializing in location-based insights. Driven IQ provides a suite of customer data platform (CDP) and customer experience management (CXP) solutions to enable brands to unify, collect, and ingest consumer data. The firm’s proprietary Geozoning tech allows it to track audiences on their phones and at their homes and offices in a privacy-compliant manner. Building on this tech, the firm provides solutions including VisitIQ, an audience management platform for delivering omni channel targeted ads including for search, display, over-the-top (OTT), and audio marketing. It also provides DrivenID, its identity graph, which analyzes online and offline consumer and behavior data for more than 14 billion customer records covering 230 million+ US households. 

The firm brands itself as a data-as-a-service firm, which first identifies target audiences and then delivers the list of potential buyers to its users, including zero, first, and second-party data, along with blended data (known as omni data) to deliver hyper targeted marketing solutions. The firm has grown its consumer data via acquisitions; in March 2022, the firm acquired Visitor Data Inc., providing it with access to 500 million first-party consumer records.  

Key customers and partnerships

The firm has been recognized as a Google partner and claims to be one of four US partners for SeeWhatsInStore (SWIS), a Google ecommerce feature enabling businesses to display their live inventory details directly on Google search. DrivenIQ’s solutions are integrated into more than 50 points-of-sale (POS), enabling instant store verification of in-store inventory. In line with this, Driven IQ provides specialized solutions for online sellers such as auto dealerships and retailers to update their auto and retail inventory in real time. As of August 2022, DriveIQ’s customers include Amazon Advertising, Simpli.fi , Direct Mail, and Microsoft Azure.  

In May 2023, the firm partnered with Roqad, a provider of GDPR-compliant probabilistic identity graph technology, to develop a permissioned customer identity solution covering customer data from Europe, Canada, and the US. 

Funding and financials

The company raised USD 15 million in Series A funding led by Capstone Technologies Group for further product development of its audience management platform and audience identity graph. 

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
Loading...
Loading...
Loading...
Loading...
Product Overview
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
Product Metrics
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
Company profile
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...
-
Loading...
Loading...
Loading...
Loading...

Recent Updates

Product updates
Oct 24, 2023
DrivenIQ introduces B2B2C insights with 360-degree first-party data
Marketing Automation
Product updates
Partnerships
May 4, 2023
DrivenIQ and Roqad Partner to develop comprehensive customer identity solution
Marketing Automation
Funding
Sep 6, 2022
Email & SMS marketing firm OneSignal raises USD 50 million in Series C to fuel its global expansion
Marketing Automation
Funding
Aug 25, 2022
Audience data intelligence startup DrivenIQ raises USD 15 million in Series A funding
Marketing Automation

Company Brief


HQ location:
722 Dulaney Valley Rd 332 Towson MD USA
Founded year:
2019
Employees:
11-50
Total Funding:
USD 16.2 million
Last Funding
USD 15.0 million, Aug 2022

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
arrow
menuarrow
Click here to learn more
Get a demo

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.