Bigtincan

Bigtincan is an Australian sales enablement platform that empowers customer-facing teams. It offers a comprehensive suite of solutions designed to improve sales enablement and drive better outcomes for sales teams. These solutions include Readiness, which focuses on training and onboarding to upskill teams; Content, which enables personalized and impactful communications with buyers; and Engagement, which provides tools to drive meaningful customer interactions. The platform also features Sales AI powered by GenieAI, an AI-driven technology that leverages large language model tools for automated insights, Interactive Experiences for creating immersive buyer content, and Analytics & Reporting for measuring performance. In addition, Conversation Intelligence and Relationship Intelligence provide insights into improving sales conversations and managing customer relationships. Meanwhile, Document Automation simplifies document management and Coaching tools help develop and improve sales team performance. As of August 2024, the platform supported more than 35 languages. 

Bigtincan claims that its platform enables customer-facing teams to deliver buying experiences that close 3x more deals than their competitors.   

Bigtincan has been actively engaged in the mergers and acquisition (M&A) space over 2018–2023. The company acquired sales enablement platforms Zunos (June 2018), Veelo (July 2019), and ClearSlide (December 2020) to strengthen its platform capabilities and expand its presence in the North American market. In June 2021, Bigtincan acquired Vidinoti, a developer of augmented reality (AR) solutions, to add AR features to its suite, enabling sales teams to virtually present products when engaging with prospects. In August 2021, the firm acquired Brainshark, a sales enablement and readiness platform, to strengthen its sales coaching and learning tools. In January 2023, the company acquired SalesDirector.ai, a US-based revenue and data intelligence platform, to strengthen its AI-powered insights. In July 2023, the company acquired the sales enablement platform Modus, giving Bigtincan more than 100 enterprise customers and extending its leadership in sales enablement content creation and management for the extended enterprise.

Key customers and partnerships

As of June 2024, the company has more than 2 million users across more than 2,000 customers globally mainly from North America and an emerging business in the UK and Europe. Its customers include Red Bull, Nike, AT&T, T–Mobile, and Genentech.