Bigtincan

Bigtincan, is an Australian mobile-based sales enablement automation platform. The company’s core product “Bigtincan Hub platform” offers sales content management, sales training and coaching, and internal communications. It also offers additional features such as  learning management software (LMS), document automation, and a digital catalog application. As of August 2021, the company has more than 500,000 users across more than 1,000 customers globally mainly from North America and an emerging business in the UK and Europe. It has offices in the United States, Western Europe, Asia and has a market presence in Africa and Eastern Europe through its partner network. 

In March 2023, the company launched GenieAI, an AI-driven technology that utilises large language model tools to provide features such as copywriting, content summarization, Q&A-style search, and a virtual personal assistant to enhance productivity and efficiency for sales, customer-facing teams, partners, and employees, with the goal of improving the buying experience.    

Bigtincan has been actively engaged in the mergers and acquisition (M&A) space over 2018-2021. The company acquired sales enablement platforms Zunos (June 2018), Veelo (July 2019), and ClearSlide (December 2020) to strengthen its platform capabilities and expand its presence in the North American market. In June 2021, Bigtincan acquired Vidinoti, a developer of augmented reality (AR) solutions, to add AR features to its suite, enabling sales teams to virtually present products when engaging with prospects. In August 2021, the firm acquired Brainshark, a sales enablement and readiness platform, to strengthen its sales coaching and learning tools. More recently, in January 2023, the company acquired SalesDirector.ai,  a US-based revenue and data intelligence platform, to strengthen its AI-powered insights. 

Funding and financials

The company received AUD 35 million (~USD 23.54 million) in an institutional placement deal in December 2022. This was regarded to be "highly dilutive" and "value-destructive" by SQN, a private equity entity that owns 13.6% of the company that earlier this month made a takeover bid to Bigtincan. However, despite worries from shareholders about the ideal moment to pursue strategic changes, Bigtincan planned to move forward with its product plan and reported to have discovered a number of potential strategic M&A options. Prior to that, in March 2017, the company raised AUD 12 million (~USD 8.6 million) in an IPO and was listed on the Australian stock exchange.

Full-year 2022 (FY2022), the company reported a total revenue growth of 143% year-over-year (YoY) to AUD 108.6 million (~USD 73.4 million). On the back of robust 1H FY23 performance, the company reaffirmed its FY2023 guidance revenue is expected to range from AUD 123 million–AUD 128 million (USD 83 million–USD 86 million), and ARR to range from AUD 137 million–AUD 143 million (USD 92 million–USD 96 million).