<div>
  <p>
    <b>Funding</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/1657758">
          Attention
        </a>
         raised USD 3.1 million in equity funding led by Eniac Ventures to improve the AI capabilities of its solution and broaden its market reach. (January 9, 2023; 
        <a href="https://techcrunch.com/2023/01/09/attention/">
          TechCrunch,
        </a>
         
        <a href="https://www.finsmes.com/2023/01/attention-raises-3-1m-in-funding.html">
          FinSMEs)&nbsp;
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/2322847">
          Coho AI
        </a>
         raised USD 8.5 million in seed funding led by Eight Roads, TechAviv, and a group of angel investors for further platform development. (January 12, 2023; 
        <a href="https://www.businesswire.com/news/home/20230112005667/en/Coho-AI-Secures-8.5M-Seed-Funding-to-Accelerate-SaaS-Companies-Growth-by-Seizing-the-Potential-of-Product-Usage-Data">
          Company Press Release,
        </a>
         
        <a href="https://www.finsmes.com/2023/01/coho-ai-raises-8-5m-seed-funding.html">
          FinSMEs)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/1031215">
          CloseFactor
        </a>
         raised USD 15.2 million in Series A funding co-led by Vertex Ventures and Sequoia to expand its product development activities, form a go-to-market team, and develop a range of new workflow integrations. (January 17, 2023; 
        <a href="https://www.globenewswire.com/news-release/2023/01/17/2589939/0/en/CloseFactor-Raises-20-Million-to-Become-the-GTM-Operating-System-for-Revenue-Teams.html">
          Company Press Release,
        </a>
         
        <a href="https://techcrunch.com/2023/01/17/closefactor-raises-15-2m-to-automate-repetitive-sales-processes/">
          TechCrunch)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/918611">
          Accord
        </a>
         raised USD 10 million in Series A funding from Matrix Partners, Nat Friedman, and Y Combinator to increase its headcount, particularly in the engineering, sales, and marketing teams from 13 to more than 30 by the end of the year. (January 24, 2023; 
        <a href="https://techcrunch.com/2023/01/24/accord-which-offers-a-platform-to-manage-sales-processes-secures-10m/">
          TechCrunch)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/533363">
          Traction Complete
        </a>
         raised USD 5 million in funding led by Pender Ventures and Thomvest Ventures to expand the team, launch new marketing campaigns, and develop new products. (January 24, 2023; 
        <a href="https://www.prnewswire.com/news-releases/traction-complete-secures-growth-financing-after-recent-spin-out-from-salesforce-acquired-consulting-firm-traction-on-demand-301728668.html">
          Company Press Release,
        </a>
         
        <a href="https://www.finsmes.com/2023/01/traction-complete-receives-5m-growth-financing.html">
          FinSMEs)
        </a>
      </p>
    </li>
  </ul>
  <p>
    <b>Partnerships</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/385893">
          Chili Piper
        </a>
         announced that it has been accredited as a Premier Partner under the 
        <a href="https://sp-edge.com/companies/434">
          Adobe
        </a>
         Exchange Program which is expected to boost client conversion rates and revenue potential. (January 12, 2023; 
        <a href="https://www.globenewswire.com/news-release/2023/01/12/2588039/0/en/Chili-Piper-Announces-Premier-Partnership-with-Adobe-to-Optimize-Lead-Conversion-and-Sales-Pipeline.html">
          Company Press Release)
        </a>
      </p>
    </li>
  </ul>
  <p>
    <b>M&amp;As</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/179938">
          Bigtincan
        </a>
         acquired 
        <a href="https://sp-edge.com/companies/521478">
          SalesDirector.ai,
        </a>
         a US-based revenue and data intelligence platform, for USD 1.2 million to strengthen its AI-powered insights. (January 1, 2023; 
        <a href="https://www.salesdirector.ai/blog/2023/01/01/bigtincan-acquires-salesdirector-ai/">
          Company Press Release,
        </a>
         
        <a href="https://www.arnnet.com.au/article/704527/bigtincan-buys-us-based-salesdirector-ai-us-1-2m/">
          ARN)
        </a>
      </p>
    </li>
  </ul>
  <p>
    <b>Management News</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/99564">
          Introhive
        </a>
         announced the appointment of Lee Blakemore as CEO to lead the business through its next stage of expansion, with a focus on customer growth and product research and development. (January 17, 2023; 
        <a href="https://www.prnewswire.com/in/news-releases/introhive-announces-appointment-of-lee-blakemore-as-chief-executive-officer-301721911.html">
          Company Press Release)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/241432">
          mPulse Mobile
        </a>
         announced the appointment of Jay Brookes as chief sales officer and Brendan McClure as chief marketing officer. Prior to their new positions, Brookes focused on sales strategies for the mPulse engagement platform and McClure focused on building marketing teams and establishing go-to-market plans for new products. (January 19, 2023; 
        <a href="https://www.businesswire.com/news/home/20230119005112/en/mPulse-Mobile-Appoints-Jay-Brookes-as-Chief-Sales-Officer-and-Brendan-McClure-as-Chief-Marketing-Officer">
          Company Press Release)
        </a>
      </p>
    </li>
  </ul>
  <p>
    <b>New Product&nbsp;</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/325674">
          Allego
        </a>
         announced new product capabilities for European sales teams, including the ability to manage learning, sales content, and taxonomies in multiple languages; allow users to navigate, search, create, and consume content in their preferred language; provide customer support services; and adhere to European regulations and legal requirements. (January 18, 2023; 
        <a href="https://www.martechcube.com/allego-announces-new-product-capabilities-for-european-companies/">
          MarTech Cube)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/1964734">
          RevSure.AI
        </a>
         introduced new features to improve pipeline prediction capabilities for sales and marketing teams. These features include effective demand generation by integrating Salesforce campaigns, lead sources, Google AdWords, and LinkedIn campaigns; lead prioritization tools; and new data integrations. (January 25, 2023; 
        <a href="https://www.globenewswire.com/news-release/2023/01/25/2595226/0/en/RevSure-AI-Introduces-New-Features-to-Help-B2B-CMOs-and-Marketing-Teams-Increase-Demand-Generation-Effectiveness-to-Drive-Revenue.html">
          Company Press Release)
        </a>
      </p>
    </li>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/247809">
          Outreach
        </a>
         introduced Smart Email Assist, an AI-powered automatic email response generator, to streamline workflows for sales teams. The business added that it plans to offer a preview of Smart Email Assist in March 2023, along with other key new platform features. (January 26, 2023; 
        <a href="https://www.prnewswire.com/news-releases/outreach-announces-smart-email-assist-leveraging-generative-ai-to-unlock-new-levels-of-productivity-for-b2b-sales-teams-301731694.html">
          Company Press Release)
        </a>
      </p>
    </li>
  </ul>
  <p>
    <b>Geographic Expansion</b>
  </p>
  <ul>
    <li>
      <p>
        <a href="https://sp-edge.com/companies/245256">
          Highspot
        </a>
         announced its expansion to Canada with the opening of its fifth international office in Vancouver, British Columbia, to expand its capacity to higher engineers and improve its presence in the Pacific Northwest. Additionally, the company stated that more than 10% of its total revenue came from European, Middle Eastern, and African regions. (January 18, 2023; 
        <a href="https://www.prnewswire.com/news-releases/highspot-expands-global-footprint-to-canada-301724269.html">
          Company Press Release)
        </a>
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

Monthly News Summary (January 2023)

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 <p>Salesforce has launched a new AI-enabled feature, Einstein Copilot, aimed at assisting sales representatives in their daily operations. By leveraging natural language processing and machine learning, Einstein Copilot offers live suggestions and guidance to sales teams. This facilitates efficient task prioritization, email drafting, and enables smoother navigation through intricate sales procedures.</p>
 
</div>

Salesforce launches Einstein Copilot, an AI-powered sales support for improved productivity

<div>
 <p>Nooks garnered a total of USD 22 million from a Series A funding round which was led by Greylock. The funds will be utilized to expand the platform, increase the size of engineering and product teams, and enhance the development of its AI capacities.</p>
</div>

Nooks raises USD 22 million in Series A funding for further platform development

<div>
 <p>SalesForge has secured EUR 470,000 (approx. USD 503,000) in a pre-seed funding round orchestrated by TechInvest Ventures. This capital will be used to enhance the development of SalesForge's AI co-pilot platform, a service designed to offer advanced sales assistance and automation features for businesses.</p>
</div>

SalesForge raises EUR 470,000 in pre-seed funding to advance AI co-pilot platform

<div>
 <p>Mixmax has introduced a sales engagement platform tailored for Microsoft Outlook. The platform offers advanced tools and functionalities within Outlook to help sales professionals streamline their sales processes, enhance productivity and foster improved engagement with prospects and customers. Features include email tracking, scheduling, and automation, designed to meet the requirements of sales teams.</p>
</div>

Mixmax launches sales engagement platform for Microsoft Outlook

<div>
 <p>Lawmatics has launched new personalized dashboards enabling legal firms to monitor and visualize crucial data according to their unique requirements. This improvement helps legal experts to obtain a detailed understanding of their firm's performance through tailor-made metrics and analytics associated with their workflow.</p>
 
</div>

Lawmatics unveils custom dashboards for process improvement

<div>
 <p>Highspot has brought in advanced AI-based coaching through Highspot Copilot. This provides personalized coaching, relays knowledge, and offers actionable insights on a large scale within the sales enablement platform. In addition to this, the release also features improvements to content personalization and analytics, allowing sales teams to increase revenue growth with better efficiency and effectiveness.</p>
</div>

Highspot uses AI-driven coaching at scale to drive sales enablement

<div>
 <p>Conversica has launched a new two-way AI conversations solution for marketing automation platforms (MAPs). This development integrates real-time, AI-powered dialogues into key marketing activities. It allows marketers to initiate highly personalized, human-like conversations within platforms such as Salesforce Marketing Cloud, Adobe Marketo, Oracle Eloqua, Hubspot Marketing Hub, and Microsoft Dynamics 365 Marketing.</p> 
</div>

Conversica introduces two-way AI conversations to drive marketing automation

<div>
 <p>Mediafly has collaborated with SugarCRM to introduce a new product, "Mediafly for Sugar". This is a sales enhancement and content management system that works in tandem with SugarCRM's AI-powered sales automation platform. The solution provides customer-facing teams with necessary content and analytics, enabling them to offer engaging, personalized, and interactive purchasing experiences. This is expected to significantly boost sales performance.</p>
</div>

Mediafly and SugarCRM partner to transform sales enablement with an integrated content management solution

<div>
 <p>Industry expert and ex-chief product officer at Microsoft, Linda Simovic, has been appointed as EVP and chief product officer at People.ai. This move is intended to bolster product innovation, marketing, and corporate strategy. A key area of focus will be the enhancement of the SalesAI platform, equipping go-to-market teams with extensive data-driven insights and generative AI features. </p>
</div>

People.ai appoints Linda Simovic as EVP and chief product officer

<div>
 <p>Salesfloor has launched Maestro AI, an artificial intelligence associate meant for autonomous dialogues in digital commerce. The associate, which uses natural conversations and visual browsing, seeks to revamp the online shopping experience by offering personalized help, highly customized suggestions, and dynamic product browsing features.</p>
</div>

All Updates