Founded by Ross and Ryan Rich, former employees of Google and Stripe, Accord is a B2B sales workflow automation platform for sales reps and buyers to collaborate on purchasing decisions. Accord's platform automates and standardizes sales processes and ensures consistent execution with tools like Mutual Action Plans, Sales Playbook Enforcement, and Account Planning. It supports the creation of CFO-ready business cases, aligns sales and revenue teams through GTM strategies, and integrates with CRM systems for workflow. The platform enhances forecasting accuracy, manages sales content, and offers tools for onboarding and activating sales teams and customers.
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