Outreach

Outreach is a sales execution platform designed to optimize and enhance sales processes across organizations. Its technology leverages AI and data-driven insights to improve sales performance, streamline workflows, and improve productivity. Its suite of solutions includes

Sales Engagement: Outreach provides tools to structure and automate sales outreach, ensuring that sales reps send timely, relevant messages to the right people

Deal Management: The platform simplifies deal management by helping sales teams track deal progress, spot potential risks, and identify the best actions to maintain momentum and close deals

Pipeline Management: Outreach offers comprehensive pipeline management features, including advanced forecasting and modeling capabilities to predict revenue needs and build more accurate forecasts

Conversation Intelligence: Powered by Kaia, a voice-based AI sales assistant, this feature analyzes sales conversations to provide actionable insights and coaching

Rep Coaching: Outreach supports real-time coaching by identifying skill gaps and providing feedback, which helps in enhancing the effectiveness of sales reps and aligning their activities with best practices

Deal Insights: The platform provides detailed insights into deal performance, helping sales teams understand why deals are won or lost and what actions are needed to increase success rates

Mutual Action Plans: Outreach facilitates the creation of mutual action plans that align the sales team and the customer on the next steps, ensuring a clear path to closing deals

Sales Forecasting: The platform uses AI to generate accurate sales forecasts, helping teams better plan and allocate resources based on predictive data and historical trends.

The platform integrates with popular customer relationship management (CRM) platforms such as HubSpot, Salesforce, and LeanData. The company is deeply integrated with third-party apps to attract large enterprise customers and has a network of 1,200+ partners. 

Outreach's machine learning model claims to predict deal closure with 81% accuracy and recommends actions to keep deals on track by analyzing unique engagement signals from emails, calls, and meetings.

The company also opted to bolster its product offering by acquiring revenue intelligence platform Canopy.io in October 2021. With this acquisition, Outreach strengthens its sales analytics and forecasting capabilities. Canopy.io will be the foundation of “Outreach Commit,” a new forecasting tool under Outreach’s suite of products.

Key customers and partnerships

As of August 2024, the platform served more than 6,000 companies, including Zoom, Databricks, ELSEVIER, Okta, and Siemens.

In March 2023, the company expanded its partnership with Snowflake, a data platform, to introduce a new offering called “Outreach Data Sharing,” which enables organizations to connect Outreach's datasets with other enterprise data and improve sales cycle.