Adobe acquired Oculus Medium, a VR sculpting software that facilitates 3D modeling of characters and objects for immersive environments.

Adobe

Technologies bringing about a new reality

Extended Reality

Oculus

Companies offering engines that enable the development of AR/VR content, also includes companies offering capabilities to capture and create 3D images for immersive environments

CQL will now offer more service and solution choices to its premier brands and future clients looking to build or replatform on Magento, an Adobe company.

With Project Captis, both HP and Adobe want to make it easier for any studio to transform real materials into digital ones, with important characteristics captured automatically.

To accelerate their digital transformation using Adobe Experience Cloud and Document Cloud.

The tools that power remote work are define the next generation of enterprise software.

Remote Work Tools

Microsoft

Platforms that offer chat and email-based collaborative tools.

The new integration will seamlessly connect collaborative workflows for enterprises who rely on Box and Adobe, making it easier and more secure to work with digital documents in the cloud.

The sketching and painting app will combine the power of the new Surface Pro X and the new Surface Slim Pen.

Creating affordable content for the digital age

Content Creation Tools

Offers tools to create pictures, videos, animations, and other visual media.

The company will use Adobe Experience Cloud to connect Rite Aid’s pharmacy, retail stores and online customer journey across all customer touchpoints.

Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

Rite Aid

All in one platform which offers a variety of tools for sales collaboration and for optimizing the entire sales process.

Through this partnership, customers who leverage both Adobe Experience Cloud and Merkle Promotions & Loyalty Solutions will now be able to take advantage of holistic customer experience management tools including coordinated experiences across enterprise system touchpoints and cross-channel targeting based on data-driven understanding of customer behavior and needs.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Merkle

Startups providing tools for gathering, cleaning and enhancing customer data to provide deep analytics.

The collaboration pairs Datacolor’s professional color lookup tool, ColorReaderPRO, with Adobe’s newest plugin for Adobe Photoshop: Adobe Textile Designer.

Datacolor

A partnership to help companies transform their customer experience management (CXM) by bringing together customer data from across multiple enterprise systems into a centralized and actionable real-time customer profile.

Software AG

Atomic Reach has joined LaunchPoint by Marketo, an Adobe company. Together, the companies are leveraging artificial intelligence (AI) to help marketers optimize and personalize email content at scale.

Atomic Reach

Startups providing tools to automate the execution of marketing campaigns across varied channels.

With Workfront for Adobe, enterprise marketing organizations can manage the entire campaign process — from strategy and planning to creative, deployment, and measurement — on a single operational system of record.

Workfront

Startups providing platforms for planning and managing marketing campaigns.

Marketo, an Adobe company, and LiveRamp come together to advance the evolution and convergence of marketing and advertising technology, and to deliver more consistent brand experiences across channels for consumers.

LiveRamp

A full-featured headless commerce integration built specifically for the digital experience platform (DXP).

Now anyone can become a software developer.

No-code Software

BigCommerce

Tools that allow users to build websites, ranging from blogs to e-commerce sites, in a visual environment without the need for coding. Often has no-code tools to integrate with other online tools, such as payment gateways.

LinkedIn is teaming up with Adobe to bring its account-based marketing capabilities to users of Adobe Experience Cloud, allowing teams to use data from LinkedIn, Marketo Engage, and Microsoft Dynamics 265 to get more audience insight.

LinkedIn

Startups offering tools for finding and attracting potential customers with targeted ads.

Wayin is partnering with Adobe to deliver detailed insights into Adobe Analytics via Adobe Launch, resulting in a more detailed understanding of performance of Wayin experiences.

Wayin

Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe.

Yext

The deal will bring the consumers, a version of Adobe Premiere Rush for Android.

Samsung Electronics

NITI Aayog partners with Adobe to boost digital literacy, creativity skills.

Remote learning is driving an education technology revolution.

EdTech: K-12

NITI AAYOG

Businesses delivering curriculum-based learning, particularly relating to science, technology, engineering, and math (STEM) education to educational institutions and individual students.

Adobe acquired Allegorithmic, a developer of 3D material and texture creation tools for gaming and entertainment.

Allegorithmic

Cisco

Oracle

<div>
 
 Tiled offers a no code content creation platform that enables enterprise teams to create, edit and share interactive content experiences called &ldquo;microapps&rdquo;, while also providing data and analytics for users to fine-tune their content and increase engagement. The platform caters to a range of business functions, including sales, marketing, creative, design, and HR teams.&nbsp;
 
 
 Tiled can be integrated with third party creative programs and work technologies such as Adobe XD, InDesign, Photoshop, Sketch, Figma, PowerPoint, and Google Slides, and can be distributed through marketing automation platforms such as Seismic.
 
 
 Key customers and partnerships
 
 
 In September 2021, the company reported that it had grown 211% YoY, and increased its employee base by 53%. As of February 2024, the company served a range of enterprise customers including Adobe, Equinox Skullcandy, Seismic, HubSpot, Paycor, Instructure, and Sotheby&rsquo;s.&nbsp;
 
 
 Funding and financials
 
 
 Tiled raised USD 13.7 million in Series A funding in September 2021, led by Signal Peak Ventures, to invest in sales and marketing, channel partnerships, and product improvements as well as the expansion of its employee base. 
 
</div>

<div>
 
 Demandbase is an account-based marketing (ABM) platform that provides a complete suite of services to discover and execute B2B marketing campaigns. The firm&rsquo;s &ldquo;Demandbase One&rdquo; platform allows marketing and sales teams to 1) discover potential accounts, 2) engage with potential clients by delivering personalized marketing campaigns across multiple channels, and 3) provide visibility for teams to view marketing and sales activity in a customer relationship management (CRM) system. The firm also has advertising, data, and sales intelligence cloud solutions that allow B2B marketers to conduct intent-based advertising and segmented advertising. By September 2021, Demandbases&rsquo;s clients included Coupa, Panasonic, DocuSign, and Siemens.
 
 
 In March 2021, the company announced that it had redefined its platform as an account-based experience (ABX), the next development in ABM, which expanded its predictive analytics capabilities. In July 2022, Demandbase took this a step further and launched a 
 <a href="https://sp-edge.com/updates/11712">
 unified sales intelligence and ABM platform
 </a>
 which can be directly integrated with CRM. The firm claims that is the first of its kind, enabling firms to replace ABM, sales intelligence, and advertising with a single platform.&nbsp; A study by Gartner in April 2022 found that Demandbase&rsquo;s customers achieved a 367% ROI over three years with a payback of less than six months. 
 
 
 As part of its strategies to become an all-in-one marketing platform, Demandbase has made a series of acquisitions&mdash;five by September 2021. The most recent ones were in May 2021, when it acquired Inside View (an ABM platform that directly connects to CRM tools) and DemandMatrix (a database providing relevant business intelligence on B2B accounts) for undisclosed amounts. In addition, the firm 
 <a href="https://sp-edge.com/updates/11025">
 launched D2 Labs
 </a>
 in June 2022 enabling users to access to Demandbase&rsquo;s data science team, can help B2B users gather customer raw data as well as specialty data sets. These efforts culminated in the launch of a 
 <a href="https://sp-edge.com/updates/11712">
 unified sales intelligence and ABM platform
 </a>
 which Demandbase claims to be the first of its kind, enabling firms to replace ABM, sales intelligence, and advertising with a single platform. Building on its revamped platform, in October 2022 the firm added 
 <a href="https://sp-edge.com/updates/13556">
 people-based advertising features
 </a>
 to its platform and claims it results in a a 50% account lift and a click-through rate (CTR) of 33%. In December 2022, Demandbase launched a&nbsp; 
 <a href="https://sp-edge.com/updates/15020">
 free edition of its Account ID solution
 </a>
 which it claims to be an industry first. In January 2023, the firm launched 
 <a href="https://sp-edge.com/updates/15988">
 Intent
 </a>
 , a B2B dataset that gives non-users of its Demandbase One platform access to customer data signals. In June 2023, the firm launched 
 <a href="https://sp-edge.com/updates/19080">
 AI-powered buying groups
 </a>
 which it claims are industry-first, utilizing generative AI to streamline customer engagement further. In July 2023, the firm 
 introduced a 
 <a href="https://sp-edge.com/updates/20415">
 connected TV (CTV) advertising solution
 </a>
 tailored specifically for B2B advertisers. 
 
 
 Key customers and partnerships
 
 
 The firm reportedly experienced 
 <a href="https://sp-edge.com/updates/8616">
 strong customer growth globally in 2021
 </a>
 , and recorded a 
 <a href="https://sp-edge.com/updates/9975">
 doubling of the company and contact data
 </a>
 on its platform. In September 2022, the firm further expanded its data access via a 
 <a href="https://sp-edge.com/updates/13027">
 partnership with Snowflake
 </a>
 , a cloud-based data and analytics platform, where Joint customers can gain access to larger data sets and access more than 55 million accounts worldwide with 113+ million contacts. In February 2023, the firm integrated the ChatGPT model to its Bloomreach Engagement platform, to enhance the platform's existing AI/ML capabilities and provide a more comprehensive solution for users looking to optimize their customer engagement strategies.
 
 
 In March 2022 the firm also entered into a 
 <a href="https://sp-edge.com/updates/9047">
 partnership with Amazon
 </a>
 , becoming the first ABM platform to be available on the AWS marketplace. 
 
 
 Funding and financials 
 
 
 In February 2023, the company raised 
 <a href="https://sp-edge.com/updates/16454">
 USD 175 million
 </a>
 in a funding round led by Vista Credit Partners. It planned to use the funds to enhance and broaden its range of product offerings. It also reported substantial revenue growth and record Q4 2022 bookings, though specific figures were not disclosed.&nbsp;
 
</div>

Tiled is an online micro app platform designed to drive customer engagement and provide detailed business insights. The platform enables users to transform static content into interactive and engaging experiences by importing design assets such as audio, video, and pictures into an intuitive builder. Users can add interactive elements to these assets and publish them for immediate viewing on mobile devices and desktops by their teams. Tiled's end-to-end platform allows users to create an unlimited number of private and public micro apps, with security permissions and user management to control access. It empowers non-developers to create interactive multimedia experiences, gain valuable insights through its analytics platform, and publish content globally to consumers and team members. As of January 2022, Tiled reported a 33% increase in employee headcount, over 100 new customers, and more than doubled year-over-year revenues.

PrescriberPoint is “Kayak” for prescribers looking for an easier, one-stop-shop way to get their patients on therapy who may be facing complex coverage, affordability and patient start challenges.  We are disrupting the $100Bn+ the pharma industry spends on healthcare providers (HCPs) which includes HCP marketing, field teams and hub-services. Our goal is to build an alternative to these fragmented, pharma-centric solutions with an HCP-centric, aggregation-based approach. Our marketplace platform aggregates all the resources HCPs need for the over 35k marketed drugs in the US to look up and evaluate a drug, research and find coverage and affordability options for patients, order samples and take other actions to get patients started on therapy.  Our AI and software tools provide decision-support and workflow automation to cut down on the two days a week doctors offices report they spend dealing with these bureaucratic challenges.  As a “connector” platform, like other aggregators like Kayak, Zillow and Cars.com, we are making it easy for HCPs to tap into other solutions across the prescribing journey that can help facilitate patient starts such as RTBI, ePA and pharmacy offerings. Our solution is free for HCPs. Our business model relies on charging pharma brands a monthly subscription fee for premium services designed to help targeted HCPs take advantage of the content, tools and services offered through the brand’s PrescriberPoint “microsite”.

Truepic is the trust authority for visual media. Its mission is to speed up business, foster healthy civil societies, and push back against disinformation. They do this by bolstering the value of authentic photos and videos while leading the fight against deceptive ones. Truepic pioneered ''controlled capture'' technology for a new breed of visual media: photos and videos that have a verifiable origin, contents, and metadata. For traditional photos and videos, Truepic uses industry-leading image forensics to help customers evaluate their trustworthiness.

Tiled is an online platform that transforms static content into engaging interactive micro-apps to drive engagement and deliver insight. It enables users to create an unlimited number of public and private micro apps equipped with security, permissions and user management to control who has access to your content.  The company was founded in 2016 and is headquartered in San Diego, California.

Zeroheight is a software company developing a design documentation platform to easily build style guides and reuse common design elements. Its platform offers an easy-to-create design system to edit style guides that are synced with design and code to create beautiful and sophisticated style guides. The company was founded in 2015 and is headquartered in London, England.

We are a full-service, multimedia creative company capable of executing even the most ambitious jobs.  We have a long history of working with brands, agencies and members of the community and our results speak for themselves.  Our comprehensive, fixed pricing is tailored specifically to each project.  We typically book out weeks in advance so please reach out today to schedule all of your photography needs.  We can’t wait to make your creative vision a reality

LucidLink is a developer of a cloud-native file service that connects creative teams working on shared data sets across distance. The company's Filespaces provides best-in-class security and high-performance scalability to run file-based workloads on object storage for maximum efficiency and productivity.

Cortex is an internal developer portal built to accelerate the path to engineering excellence. Companies like Docker, TripAdvisor, and Confluent use Cortex to catalog, score, and assign action to improve service quality and velocity, so devs can get back to work that drives the business forward.

Skillshare is an online learning community with thousands of inspiring classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. The company's community offers classes on any type of skill, from baking cupcakes to raising startup capital to varying fields in design, business, and technology, enabling members to harness their creative power and learn skills in an enhanced way.  The company was founded in 2010 and is headquartered in New York.

Demandbase helps B2B companies hit their revenue goals using fewer resources. By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what they call account you can identify, engage, and focus your time and money on the accounts likely to buy.

Livefyre is a social depth platform according to top industry analysts, gives marketers the tools they need to easily weave on-brand user-generated content into their own websites and other marketing experiences. Livefyre’s intuitive technology gives brands and publishers the ability to add social content to their branded websites, driving audience exploration of products and services that drive traffic, conversions, and revenue.   Livefyre is powering real-time content marketing experiences for over 1,500 leading brands including CBS, Cisco Systems, Conde Nast, Cox Media Group, CNN, Dow Jones/WSJ, FedEx, Hallmark, Intel, Mashable, Motorola, NASCAR, the PGA Tour, and Universal Music Group. In 2015, Livefyre announced game-changing partnerships and integrations with Adobe, Salesforce, and Twitter.  Livefyre was founded in 2009 and is backed by Adobe Systems, Salesforce Ventures, Greycroft, and U.S. Venture Partners. For more information, visit www.livefyre.com or follow us on Twitter and Instagram at @livefyre.

Gigya's Customer Identity Management Platform helps companies build better customer relationships by turning unknown visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles, and provide better service, products and experiences by integrating data into marketing and service applications.   Gigya's platform was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.   More than 700 of the world’s leading businesses such as Fox, Forbes, and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management.

Convo provides an enterprise social collaboration platform that enables easy, secure conversations between desk/non-desk workers to accelerate company productivity and engagement.  Unlike existing email-focused or chat-centric collaboration platforms, only Convo combines the ease of social networks with rich collaboration capabilities to simplify and optimize work interactions for all employees -- no email required.

Veoh: Open. Personalized. Free. TV.  Veoh is an Internet TV service that gives viewers the power to easily discover, watch, and personalize their online viewing experience.    With a simple broadband connection Veoh gives you free access to all of the great TV and film studio content, independent productions, and user-generated videos on the Web. From hit CBS, WB, NBC, FOX and MTV Networks shows to your favorite YouTube clips, Veoh turns the vast universe of Internet video into an easy-to-use, high-quality, personalized experience that TV fans everywhere can enjoy.    Who can publish on Veoh?  Veoh is an open platform for content publishers of all sizes and sophistication who want to reach tomorrow's television audience. Currently more than 100,000 publishers - from forward-thinking, well-known entertainment brands to independent, made-for-the-Web producers - use Veoh to connect with an audience of more than 28 million engaged, influential viewers. In addition, Veoh's unique publisher optimization program gives publishers powerful tools to help them raise awareness of their content and cultivate loyal viewing audiences.   Who's behind Veoh?  With offices in San Diego and Los Angeles, CA, Veoh is home to a diverse team of entertainment industry insiders, outsiders, technologists and creative types who share a common vision: To make Veoh the most valuable video experience on the Internet.  And like any good business, we have our fair share of suits -- Veoh is privately held and backed by leading technology and media investors, including Shelter Capital Partners, Spark Capital, Michael Eisner's Tornante Company, Goldman Sachs, Time Warner Inc., Intel Capital, Adobe Systems Incorporated, Gordon Crawford, Tom Freston and Jonathan Dolgen.

56.com is a user-generated content (UGC) video-sharing website in China.  56.com hosts more than 80 million online videos, the majority of which is user-generated, followed by in-house productions. 56.com obtained its online video license from the State Administration of Radio and Television of China in December 2008.  56.com was the first online video site to provide video album services in China, and was also the first to offer the “Beauty Show” in China.  It has developed partnerships with clients such as Audi, Toyota, Coca Cola, McDonald, Nestle, and Nike.  In October 2011, 56.com was fully acquired by Renren Inc. and became a part of the Renren Group.

Scrybe Corp., a Boston-based provider of an online organizer.

[introNetworks](http://www.intronetworks.com/index.html) builds social networks for businesses that can be molded to suit the needs of any type of community, including large-scale open communities and small, private ones. Corporations, organizations, event planners, trade associations, and publishers can create an innovative online community for a product launch, a user group, an annual sales meeting, or a special event to bring together customers and employees.

scanR, Inc. develops handset applications that allow camera phone or digital camera to scan, copy, and fax documents. The company provides scanR service, which produces copies of documents, whiteboards, and business cards; extracts text information; and creates a PDF file, electronic contact, or fax. scanR also offers Office Files (beta) product that allows to upload office files through the uploader in its Web site and enable to read those files on mobile phones, as well as supports Excel, Word, Powerpoint, pdf, WordPerfect, rtf, and csv file formats. The company was incorporated in 2005 and is headquartered in Palo Alto, California.

Above All Software (formerly BAM Software) is pioneering point-and-click software that enables the rapid assembly of composite applications that are based on existing information resources such as enterprise applications, legacy systems and database procedures. With no programming and no changes to existing systems, both business and technical users can assemble solutions that integrate critical business functions like sales, finance and manufacturing.

Salon Media Group operates the pioneering, award-winning news site Salon.com. With an audience of 15 million monthly unique visitors, Salon.com covers breaking news, politics, culture, technology and entertainment through investigative reporting, fearless commentary and criticism, and provocative personal essays. Salon.com has been a leader in online media since the dawn of the digital age and has bureaus in San Francisco, New York City and Washington, D.C.

As experts in broadcast and real-time data transport, Digital Fountain software optimizes the delivery of digital media over any network. Their technology eliminates the common limitations associated with digital media distribution solutions over both private and public networks, maximizing their customers' existing infrastructure investments, and enabling expanded revenue opportunities.

Sendmail simplifies business email complexity and reduces IT infrastructure costs for large enterprises.  The company’s solutions ensure global email connectivity, routing, and message delivery between people, systems, and applications located on-premises, in-cloud or on mobile devices. The Sentrion Email Infrastructure Platform performs intelligent email policy and message inspection ensuring all critical communications and content are integrated with business policies, applications and processes.

DigitalThink was an electronic learning (eLearning) enterprise solutions company that strove to address the entire range of a corporation's training and education needs. Founded in 1996 by Umberto Milletti, Pete Goettner and Steve Zahm.

Adobe is a software company that provides its users with digital marketing and media solutions. Its tools and services allow its customers to create ground-breaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success.   The company helps its customers make, manage, measure, and monetize their content across every channel and screen. Its main products include Illustrator, Photoshop, Flash, Freehand, InDesign, Acrobat, Dreamweaver, and many others.   Adobe is the global leader in digital marketing and digital media solutions. Their tools and services allow their customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. Adobe helps their customers make, manage, measure, and monetize their content across every channel and screen.   Adobe was founded on January 1, 1982 in California, United States.

<div> Adobe Inc. (NASDAQ: ADBE) is a diversified software company focusing on digital marketing and media solutions. Adobe has been listed on Nasdaq since 1986. It generated revenue of USD 19.4 billion in FY2023 (year ended December 1). Adobe reports revenue under three segments: The Digital Media segment is the largest (~73% of total revenue in 2023) and offers popular tools like Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Adobe Acrobat Reader; The Digital Experience segment offers an integrated platform via Adobe Experience Cloud, which helps brands and businesses create, manage, measure, monetize, and optimize customer experiences; and the Publishing and Advertising segment contains Adobe&rsquo;s legacy products and services. The US was Adobe&rsquo;s largest market, accounting for ~54% of total revenue in FY2023 (USD 10.5 billion), followed by the EMEA (~25%) and APAC (~15%) regions. In FY2024, Adobe <a href="https://news.adobe.com/news/news-details/2023/Adobe-Reports-Record-Q4-and-Fiscal-2023-Revenue/default.aspx"> aims </a> to achieve revenue of USD 21.3 billion&ndash;21.5 billion (a 9.8%&ndash;10.8% YoY increase). Adobe's broader <a href="https://www.there100.org/re100-members?items_per_page=All"> sustainability goal </a> is to reach 100% renewable energy usage by 2025. </div>

Adobe exec described hidden pricing strategy as ‘a bit like heroin’

Adobe Ventures

Platforms that provide virtual workspaces using spatial technology to combine a variety of productivity and collaboration tools in a single space.

Platforms that provide standalone presentation software, prototyping and web development software, templates, and design workspaces.

Platforms that facilitate task delegation and tracking with board, timeline, and kanban style views.

Platforms that provide standalone video communication tools and complementary products such as interactive interfaces, presentation features, and transcription software.

Tools for recording & analyzing live sales calls over voice & video.

Tools used for automating routine sales functions to improve the efficiency of sales teams.

Tools for preparing & automating sales campaigns via email, SMS & other channels.

Tools for discovering & building customer and company databases to generate sales leads.

Tools for discovering & analyzing customer interactions for improving customer success.

Tools for preparing sales content & coaching sales teams to improve performance.

Tools used to continuously  improve the product experience by understanding customer pain points.

Modern tools to train and motivate staff, and bridge emerging skill gaps.

EdTech: Corporate Learning

Learning content | Career development includes providers of content libraries and customized courses focusing on learning and developing skills directly related to job roles and careers (including hard skills, soft skills, and skills in demand). Delivery styles are varied and include in-person or virtual classrooms, mobile learning, and micro-learning. A variety of technologies may be employed such as video-based learning, artificial intelligence-based (AI-based) and adaptive learning, augmented reality (AR), and virtual reality (VR).

Massive open online course (MOOC) platforms allow large numbers of users to sign up for various courses from multiple sources, offering a flexible and affordable means of upskilling and reskilling.

Coaching, tutoring, and mentoring platforms connect employees with experts and specialists who provide personalized training and development support.

Technology platforms such as learning management systems (LMS), learning experience platforms (LXP), and learning content management systems (LCMS) host in-house or third-party content, track progress, and generate analytics. Content development tools comprise authoring and course-building tools for instructional designers, corporate trainers, and educators. Content development tools comprise authoring and course-building tools for instructional designers, corporate trainers, and educators.

Learning and engagement tools include platforms that offer adaptive learning, gamification, immersive learning, and microlearning solutions that can be used by enterprises for the delivery of learning content.

Service providers include those offering digital credentialing and identity authentication solutions, among others.

Learning content | Supplementary skills includes providers of content libraries and customized courses focusing on learning and developing supplementary skills. Delivery styles are varied and include in-person or virtual classrooms, mobile learning, and micro-learning. A variety of technologies may be employed such as video-based learning, artificial intelligence-based (AI-based) and adaptive learning, augmented reality (AR), and virtual reality (VR).

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Companies developing XR headsets and relevant sub-components (displays, sensors, and processors). Also includes complementary XR hardware (tracking devices, haptic vests, and gloves)

Companies offering AR/VR solutions or toolkits for specific industry applications, including VR game developers

Companies offering location-based AR/VR experiences

Marketplaces and related solutions for selling goods and services online

Ecommerce Platforms

C2C and B2C ecommerce platforms that enable users to sell a range of goods and services via their online marketplace (e.g., eBay, Amazon).

B2B ecommerce platforms that enable businesses to sell a range of goods and services aimed mainly at other businesses. These companies mostly provide wholesale/bulk purchases (e.g., DHgate, Lightinthebox).

B2C ecommerce platforms that enable businesses to sell specialized product categories (including electronics, fast fashion, or books) via their online marketplace (e.g., Trendyol, Asos, Bookshop).

Ecommerce solutions providers that offer software for customizable ecommerce and other websites or specific modules embedded in websites such as digital experience intelligence and ecommerce management support (e.g., Shopify, CommerceIQ).

Companies that buy and grow ecommerce brands on ecommerce marketplaces (e.g., Thrasio, OpenStore, Moonshot Brands).

Assists content writers in creating digital written media including blogs, ebooks, magazines, and journals.

Assists in creating a variety of digital media channels including podcasts, polls, quizzes, and surveys.

Platforms for discovering and purchasing digital content. Typically offering a repository of digital content or a marketplace to discover and connect with content creators.

Tools for collaboration between internal and external team members on content creation.

Platforms that provide an all-in-one solution that covers the entire content creation process. Typically also provides consultancy services covering content strategy, design, and analytics.

Automation to improve business efficiency

Workflow Automation Platforms

Platforms that automate accounting and finance operations such as accounts receivable, reconciliation, transaction matching, financial close management, and intercompany financial management

Software to streamline and automate sales, marketing, and customer relationship management processes, such as qualifying leads, renewal, sales forecasts, pipeline tracking, and identifying overdue closing dates

Platforms that govern repetitive HR and admin processes such as recruitment management, employee onboarding, surveys, HRIS records, and assigning buddies

Platforms to automate operational workflows such as task monitoring and flows, streamlining facility requests, and supply chain management

Platforms that specialize in automating functions other than the four identified segments. These include platforms that automate IT, compliance, claims processing, cybersecurity, and product development

Platforms that offer a range of workflow automation and RPA bots that are not specifically targeted at any business function

Educational technology plays a pivotal role in driving and enabling the revolution in post-secondary learning

Higher EdTech

Designers of learning programs and creators of learning content, aggregators and libraries of learning content and program, massive open online course (MOOC) platform operators, and providers of content development tools for authoring and course-building.

Providers of tools and features to improve learner engagement and learning effectiveness such as AR/VR platforms, interactive software, memory aids, and personalized student support platforms.

Technology platforms such as learning management systems (LMS), learning experience platforms (LXP), and learning content management systems (LCMS) that host in-house or third-party content, track progress, and generate analytics.

Providers of testing and assessment, identity authentication, proctoring, plagiarism-checking, digital credentialing, and feedback-gathering solutions.

Platforms that connect students with experts, specialists, and near-peers who provide academic coaching, development support, college admissions and career guidance, and career readiness support.

Platforms that facilitate communication and networking among students/faculty/alumni/institutions and those providing search, reference, and marketplace solutions.

Providers of campus operating infrastructure including enterprise resource planning (ERP), student information system (SIS), and data analytics solutions and those that support enrollment and marketing processes. Also includes technology solution providers offering security, communication, cloud, and managed services.

Exploring the limitless possibilities of AI

Generative AI Applications

Companies that offer solutions to generate personalized marketing content including blogs, social media posts, ads, emails, website landing pages, product descriptions for ecommerce optimization, and other content for marketing campaigns.

Companies that offer solutions to generate 3D designs and digital assets (including product prototypes, artwork, novels, and interior spaces) from text prompts or uploaded images.

Companies that offer solutions to improve business processes including task automation, facilitating employee training, making resources available for employees to improve knowledge, and providing information to better respond to customer queries efficiently. Also includes solutions targeting customer analysis and strategy formulation.

Companies that provide personalized learning experiences for users to improve language skills, literacy, critical thinking, and writing skills; companies that extract data to compile and summarize research documents and podcasts as well as those that offer information gathering and analysis solutions for finance/investments.

Companies that offer AI solutions to create music, movies, and online games.

Companies that offer natural language conversational chatbots providing answers for queries instead of links.

Companies that use AI to generate code in any programming language based on human language description. Also includes companies that can generate synthetic data based on the information available (like text, images, and video data) to facilitate better data analytics and develop accurate machine learning models with synthetic training data.

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 
 Adobe has introduced Firefly AI tools for Illustrator and Photoshop. These tools provide graphic designers with AI-generated textures or images, simplifying processes that would otherwise be time-consuming. These new features are available to Creative Cloud users at no additional cost, with a limited number of generative credits provided each month.
 The "Generative Shape Fill" tool is one of the new additions in Illustrator, allowing users to add details and textures to shapes through text prompts or by selecting a style reference. This feature is powered by an updated beta version of Adobe's Firefly Vector model. Adobe also brings text-to-image generator of Firefly to Photoshop, enabling users to create AI images through text descriptions of their desired outcomes.
 
</div>

Adobe releases new Firefly AI tools for Illustrator and Photoshop

Post Cookie Marketing

The State of GenAI Adoption: A cross-industry exploration with a spotlight on startups

What’s the story, Adobe? All you need to know about the mammoth Figma acquisition

Adobe Creative Cloud provides apps, web services, and resources for projects including photography, graphic design, video editing, UX design, drawing and painting, social media, and more

Collaborative design

Adobe Creative Cloud

A cloud-based video review and collaboration platform with which creative teams can upload, review, and share video content privately

Frame.io

Adobe Aero is a developer platform for creators to build, view, and share immersive AR experiences

Content

Adobe Aero

A VR platform that enables artists and designers to create, visualize, and share 3D models in an immersive environment

Adobe Medium

Design, publishing, and digital assets

Adobe Firefly

Diversified process automation platform that offers automation solutions for sales and marketing, project management

Sales, marketing, and customer success automation

Other specialization platforms

Adobe Workfront

Marketing and CS process automation platform that offers automation solutions for content personalization lead management, email marketing, marketing analytics, and sales insights

Marketo Engage

Adobe Firefly is a generative AI platform for creating images, vectors, and videos from text.

Multimodal models

Foundation Models

Firefly

A comprehensive suite of integrated online marketing and analytics products

AdTech

Marketing intelligence & management

Adobe Experience Cloud

Adobe integrates Firefly into Acrobat with chat support across multiple documents in Acrobat AI Assistant

Adobe announces launch of Acrobat AI Assistant for enterprise customers

Adobe launches Firefly Image 3 Model for enhanced image generation

Adobe announces GenAI video tools for Premiere Pro launch

Adobe and Microsoft partner to enhance marketers' capabilities with GenAI integration

American Express

Marriott International, part of American Express Travel's, partners with Adobe to personalize guest experiences.

Travel Tech

Providers of technology-enabled solutions to enhance the guest experience, such as contactless and automated check-in services.

Adobe and Microsoft partner to integrate Adobe Experience Cloud workflows and insights into Microsoft Copilot for Microsoft 365, aiming to streamline marketing tasks, overcome application silos, and boost productivity.

Accenture

Adobe announced a strategic partnership expansion with Accenture to expand the application of its GenAI model, Firefly, to create industry-specific content.

Foundation models that can handle a range of natural language processing (NLP) use cases. Typical tasks include generating summaries, translating, answering questions, and classifying text. These models typically use text inputs and generate text outputs.

Adobe

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