The New York Times

Deriving insights from uncommon data streams

Alternative Data

Enigma Technologies is a data science company that specializes in providing comprehensive intelligence on the financial health and identity of over 30 million small and medium-sized businesses (SMBs) across the US. The company's proprietary machine learning algorithms combine data from hundreds of public and private sources to offer a holistic view of the revenues, growth, and detailed firmographic information of SMBs.
Enigma's core offering is its advanced data analytics and risk modeling solutions for financial institutions. By leveraging Enigma's data insights, lenders can make more informed decisions when extending credit to SMBs, a segment that has traditionally faced challenges in securing financing due to the lack of reliable data on their business health. Enigma's solutions empower community and regional banks to efficiently originate, monitor, and securitize small business loans, ultimately lowering the cost of capital for SMBs.
In January 2022, Enigma spun off a new lending platform called Prime to further broaden access to its data analytics capabilities. Prime provides a dashboard that allows banks to upload their loan books and access advanced indicators like Enigma's data on business revenue and growth, enabling them to make risk and lending decisions more efficiently and confidently. Prime launched with a funding commitment of USD 49 million from partners including Capital One, Third Point Ventures, Customers Bank, and NEA.

Creating affordable content for the digital age

Content Creation Tools

Anyword is an AI-powered copywriting platform designed specifically for marketing teams to create high-performing content across various channels. It leverages advanced natural language processing and machine learning models trained on billions of real-world marketing data points to generate on-brand, persuasive copy that drives conversions and sales.
Anyword's core offering is an AI-driven text editor that assists marketers in crafting effective copy for ads, landing pages, emails, social media posts, and blog content. The platform utilizes predictive performance scoring algorithms to analyze and optimize copy in real-time, providing data-driven insights on how the content is likely to perform with specific target audiences.
One of Anyword's standout features is its ability to optimize website copy for better conversion rates. By integrating with a user's website and ad accounts, the platform can analyze existing content, generate optimized variations, implement the changes, and track the impact on conversions. This closed-loop optimization process enables marketers to continually refine their messaging for maximum impact.
In addition to copy generation and optimization, Anyword offers a range of tools tailored for different marketing needs, including a dedicated blog wizard for crafting compelling articles, ad copy generators for platforms like Facebook, Google, and LinkedIn, and capabilities for creating engaging content promotion materials across various channels.
Key customers and partnerships
Anyword has been widely adopted by leading companies across various industries, including Amazon, Alibaba, Greenhouse, Deloitte, and Outbrain, with over a million marketers leveraging the platform. The company has formed strategic partnerships with major advertising platforms, enabling seamless integration and data exchange for optimized campaign performance.

OpenWeb is a social engagement platform for people to elevate an open exchange of ideas across communities online. The platform utilizes AI and machine learning to incentivize healthy dialogue, decrease toxicity, and create thriving, engaged communities. OpenWeb works with more than 700 top-tier publishers and hosts 100 million active users each month. OpenWeb is on a mission to democratize and improve conversations online.  Founded in 2012, OpenWeb has over 100 employees in New York City and Tel Aviv and is backed by world-class investors including Insight Partners, AltaIR Capital, ScaleUp, Norma Investments, and Index Ventures.

Trint™ is what happens when technology meets opportunity. Jeff Kofman (veteran journalist) and Mark Boas (seasoned web developer) met at the Mozilla Festival in 2013, and quickly realized that the work Mark and his team were doing on media and transcripts could solve a problem that Jeff had long encountered: painstaking transcription of interviews.

We are the people behind WordPress.com, WooCommerce, Jetpack, WordPress VIP, Simplenote, Longreads, The Atavist, WPScan, Akismet, Gravatar, Crowdsignal, Cloudup, Tumblr, Day One, Pocket Casts, Newspack, and more. We believe in making the web a better place. We’re a distributed company with 1,945 Automatticians in 95 countries speaking 120 different languages. We’re committed to diversity, equity, and inclusion, and our common goal is to democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world. We believe in Open Source and the vast majority of our work is available under the GPL.

With hundreds of hours of research, writing, and editing, Holloway's comprehensive Guides help readers make better decisions.

Scroll is creating a sustainable experience that puts amazing content in front of engaged users without all the noise. They want to pierce filter bubbles and leverage economic models that can afford uncomfortable truths. It's time to escape the distraction economy and focus on what's important again.

Shine is a developer of a self-care communication application designed to make well-being accessible. Their application is a messaging bot that gives out life advice and positive reinforcements including actionable tips based on confidence, daily happiness, mental health, productivity, and self-care audio challenges to grow on the go through sms texts on a daily basis, enabling people with anxiety and depression to get career and life advice to take proper care of themselves.

Emissary's platform pairs sales professionals with former executives at the companies they are targeting. Emissary is a hybrid SaaS marketplace that connects sales teams on one side with people (called emissaries, naturally) who can guide them through the sales process at companies they are familiar with. The best emissaries are generally ex-executives and employees who have recently left the target company and therefore understand the decision-making processes and the politics of the organization. These Emissaries provide unprecedented insight into the people, the culture, and the politics of the target organization, allowing their clients to close key opportunities faster.

theSkimm is a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We’ve made it our mission to help you live smarter. Everyday we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan information, informing and empowering them while fitting into their daily routines. Since disrupting the media landscape and defining a new category over a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm, the Daily Skimm: Weekend, Skimm Money and Skimm Your Life newsletters, B2B marketer’s newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and theSkimm mobile app. theSkimm also houses Skimm Studios which creates innovative in-house video and audio content, and our in-house creative agency SKM Lab, which conceptualizes, develops, and produces innovative solutions and content for brands to engage with generations of informed women. theSkimm’s first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, theSkimm's purpose-driven platform, the company is dedicated to creating change for women. We are proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred over 2 million voting-related actions across the last four election cycles. We have mobilized hundreds of companies to join our #ShowUsYourLeave movement, which has created transparency and pushed for progress for Paid Family Leave in the U.S. And we’re empowering women to take agency of their lives and control of their futures through our State of Women initiative, grounded in a study conducted by The Harris Poll. theSkimm (theSkimm, Inc.) is a privately held company co-founded by Carly Zakin and Danielle Weisberg. theSkimm’s investors include GV (formerly Google Ventures), Disney, RRE Ventures, Homebrew Ventures, and more. theSkimm is a nonpartisan media organization and does not adhere to, advocate or take money from any political party.

RadioPublic is a game-changing resource for startup capital, resources, and expertise for podcasters. We help you discover new podcasts and make it easy to hear all your favorites too.

Atlas Obscura is an online magazine and travel company that catalogs unusual and obscure travel destinations via user-generated content. The editorial articles comprise a mixture of features and news articles on topics including history, science, and food, in addition to travel and exploration, as well as hosting a collaborative, definitive guide to the world's most obscure places. Author Joshua Foer and documentary filmmaker and author Dylan Thuras founded it in 2009 and is based in Brooklyn, New York.

Panjo is a mobile marketplace for the world’s most ardent auto, sport, and hobby enthusiasts. Existing marketplaces poorly underserve and ignore this audience. Each year, 350M worldwide enthusiasts spend $15B buying products, parts, and accessories from their peers through a patchwork of inefficient methods.

Enwoven empowers organizations to combine important assets and context together in the form of dynamic narratives and flexible knowledge bases. Companies create valuable ideas, thoughts and insights that get lost everyday. We work with brands like the NY Times, Coca-Cola, Reebok, Campbell's, Avis, and Procter & Gamble to help them document brand history, marketing campaigns, innovation, important initiatives, company culture and much more.

Keywee offers publishers and marketers a new approach to content distribution and performance measurement. Its revolutionary platform employs advanced text-mining technology and a vast database of historical content performance to help publishers, retailers, and brands find the audiences most likely to meet specific business goals for their content. Keywee’s customers include The British Broadcasting Corporation (BBC), Conde Nast, National Geographic, The New York Times, and Slate. Backed by leading investors including Eric Schmidt’s Innovation Endeavors and Marker LLC, as well as The New York Times Company. Founded in 2013, the company is headquartered in New York with an office in Tel Aviv.

Enigma Technologies, a New York-based data science company, is building the future of small business intelligence. Enigma provides timely, accurate insights on the identity, activity, and risk profile of every small business. From evaluating insurance risk to fraud prevention, Enigma helps businesses better serve their SMB customers. Leading organizations, including American Express, Truist, and PayPal depend on Enigma to power the daily decisions that matter.

Seen’s mission is to connect people more deeply to the world and their collective stories by making every event visible. New tools for a new type of media, Seen identifies signal in the noise of the real time web, reconstructing stories from their social data. At the heart of Seen is an engine that can automatically surface real-time trends within feeds. Seen is built on Google award-winning research, and was selected as one of the first companies for The New York Times incubator initiative, [TimeSpace](http://www.nytimes.com/timespace).

Blendle is basically an iTunes for Dutch newspapers, an app and a website where readers can buy articles for €0.10 to €0.30 (13¢ to 38¢) a pop.  Blendle sells articles from most of the major Dutch papers, as well as from some Belgian publishers, and magazines that include the Economist. Readers can scan the major front pages and a handful of recommendations for individual articles from staffers and their friends. The recommendations are presented in a format that looks a little like Twitter. New users start with a credit of €2.50, and so far one in five has spent more than that. Buyers have a short window during which they can cancel an article purchase and get a refund. If they don’t, Blendle takes a 30% cut.

OpBandit minimizes the guess work in driving compelling content to readers, while empowering online publishers to map the bounds of their audience interest graph. Now surface and discover which variations deliver big payoffs for your brand, and make them count.

Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

Stamped is a fun and useful way to record and share all of your favorite things -- restaurants, books, movies, music and more.  Everyone gets a limited number of stamps to start, so you’ll discover only the best.

Ongo is a premium, one-stop destination for news.   The site compiles some of the most trusted, best news brands today - such as The New York Times, Washington Post, Financial Times, USA Today and Associated Press - in one comprehensive online destination.   Ongo is ad-free to improve user experience, and it combines a relevance engine with actual human editors in order to highlight both the top news stories of the day and interesting pieces that readers might otherwise miss.   In a basic subscription, viewers have access to roughly 800 stories per day. The site has published a total of over 1,000,000 stories since it launched in January of 2011.  The Ongo website also has easy tools for users to customize their experiences. Users can create news playlists with the ''My Topics'' feature, which highlights all the news about one topic on a single page. Readers can also share and discuss stories via email, Facebook, Twitter or through private groups called Clubs. (Members of Clubs do not necessarily need to subscribe to Ongo.) And readers who are on the go can ''clip'' stories in order to read them later.  In only a basic subscription, viewers have access to roughly 800 stories per day. The site has published a total of over 1,000,000 stories since it launched in January of 2011.  Since its launch, Ongo has more than doubled the number of publication options available on the site. It now offers over 50 publication options, including the Los Angeles Times, the Chicago Tribune, Slate and the Boston Globe. It also underwent a redesign of its homepage in June of 2011, introducing new navigation and features such as ''The Day in Photos,'' ''''The Must Reads,'' ''Top News'' and ''The Watercooler.''  Unlike news aggregates like Google News, the Huffington Post, Flipboard or Zite, Ongo has finance- and content-based partnerships with established media companies. Ongo received its a total of $12 million in first-round funding from the New York Times Company, the Washington Post Company and the Gannett Company. It is also the only one of these aggregates to contain no advertisements.  In addition to a website, Ongo currently has an iPad app and a mobile site available. The iPad app was favorably reviewed by USA Today in July of 2011, with the review complimenting the app's sleek, user-friendly interface and the variety of publications available.

Keep Holdings offers products focusing on advertising, commercial email, and e-commerce to enhance the link between consumers and brands. The company's products empower consumers and brands to better connect and engage. Keep Holdings' suite of services focuses on commercial email and e-commerce with an emphasis on how the social web can bring brands and consumers together in new productive ways.

Betaworks Ventures is a product-focused, seed-stage venture capital fund, having invested in more than 150 companies. We invest in new consumer behaviors and trends powered by frontier technologies, and are often amongst the first institutional investors to invest.

appssavvy is a technology company with the mission of rethinking the delivery and reception of web and mobile advertising. Focused on activity, appssavvy redefines how brands reach consumers, creates native ad experiences for publishers, and most importantly, improves advertising through data and insights about real-time behavior.

Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organizations in more than 70 countries across the globe to touch audiences in bold and innovative ways. Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of global infrastructure. Video is the world’s most compelling, exciting medium. Brightcove is Video That Means Business.™

Federated Media is an integrated media company that drives engagement for brands through pure native content and advertising solutions.   Federated Media is involved in many content marketing activities: represents online publishers and their properties to advertisers; supports other properties sponsored by advertiser clients; and owns and operates websites. It also offers media and ad solutions, including standard IAB ads, STAMP and other high-impact ads, engagement ads, conversationalists, social frames, and conversation targeting; content marketing services through custom content series and sponsored blog posts; and advertising opportunities on sponsored properties and communities.

Indeed is an employment-related metasearch engine for job listings, available in more than 50 countries and 28 languages, and covering 94% of global GDP. With more than 140 million monthly unique visitors, Indeed has double the traffic of the next leading job site. According to a recent study, Indeed is the #1 source of external hire for employers (SilkRoad, 2013).  Since 2004, Indeed has given job seekers free access to millions of jobs from thousands of company websites and job boards. As the leading pay for performance recruitment advertising network, Indeed drives millions of targeted applicants to jobs in every field and is the most cost-effective source of candidates for thousands of companies. Founded by Paul Forster and Rony Kahan, Indeed has over 800 employees with offices in Austin, Dublin, London, San Mateo, New York and Stamford.

NewsStand is a media company that distributes newspapers and magazines over the internet.

WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 6,000 television, radio and cable networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Our clients include ABC/Disney, ViacomCBS, NBC Universal, Fox, Gray Television, Inc, The E.W. Scripps Co. Audacy, Cumulus and DirecTV. WideOrbit is the system of record for more than $38Billion dollars in annual advertising spending.

TheStreet is a digital financial media company whose network of digital services provides users, subscribers and advertisers with a variety of content and tools through a range of online, social media, tablet and mobile channels. Our mission is to provide the most actionable ideas from the world of investing, finance and business in order to break down information barriers, level the playing field and help all individuals and organizations grow their wealth. With an unmatched suite of digital services, TheStreet offers all of the tools and insight needed to make the best decisions about earning, investing, saving and spending money.

The edge is two-fold: proprietary metasearch technology and relationships with leading search engines. Together, it's how they build on the billions of R&D search investments made by the search industry as a whole. No single search engine covers the entire Internet. Different engines use different technologies and thus draw different results from the vast pool of available information. The metasearch-driven searches cover more of the Internet because they combine the most relevant returns from multiple search engines such as Google, Yahoo!, Ask, and Bing. InfoSpace's metasearch technology provides users with the ''best of the best'' results each time they search. InfoSpace metasearch helps advertisers achieve a much higher match rate than any other search engine and delivers more sponsored listings per commercial search. Sites hosting metasearch receive a higher pay-per-click rate, which is a key selling point when InfoSpace engages with potential private-label search customers. Major search engines can benefit by building their networks through InfoSpace metasearch sites and through the private-label search solutions they create for customers who want to offer a preferred search resource under their own brand.

The New York Times creates, collects, and distributes news, information, and entertainment through a daily newspaper and a website.The New York Times has more than 50 websites and publishes 18 newspapers, including the [International Herald Tribune](http://www.crunchbase.com/organization/international-herald-tribune) and [The Boston Globe](http://www.crunchbase.com/organization/the-boston-globe). It is a leading media company with 2012 revenues of 1.99 U.S. dollar billion.  The company previously owned [About.com](http://www.crunchbase.com/organization/about-com) but sold it in September 2012 to IAC/InterActiveCorp for 300 U.S. dollar million.  The New York Times newspaper has won 98 Pulitzer Prizes, more than any other newspaper, and it is organized into sections: News, Opinions, Business, Arts, Science, Sports, Style, and Features. The New York Times website is rated as one of the most popular websites online, receiving over 14 million unique visitors in August 2008.  The New York Times is headquartered in New York.

The New York Times Company Declares Regular Quarterly Dividend

Sports Tech

Technology solution providers for sports venues, which includes solutions for stadium management, connectivity and entertainment, and video assistant referee (VAR) technology

Platforms and devices that aid the training process and/or measure player statistics and other metrics, such as health and movement data, to improve player performance

Platforms that assists the management of teams, leagues, tournaments, and other sporting events

Providers of sports data for other sports-related platforms

Online media platforms that distribute sports-related content

Online sports betting platforms and platforms where virtual teams composed of proxies of real players of a professional sport compete based on player performance in actual games

Companies that develop apparel products equipped with technology to track and improve performance

Platforms that enable fans to engage with sports brands and other fans, and developers of solutions such as audience behavior and sentiment analytics, and audience engagement

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