Highspot

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Highspot is a natively built, end-to-end sales enablement platform to help enterprise companies improve sales productivity and increase pipeline. The platform offers tools for managing sales content, executing sales plays and playbooks, engaging buyers, onboarding and training sales reps, and providing continuous coaching. 

Highspot has been active in strengthening its sales coaching, training, and enablement features through community-based engagement. In June 2022, the firm announced the launch of the “Strategic Enablement Framework,” designed to help businesses achieve their strategic goals and new product capabilities. In November 2021, Highspot launched “Highspot Spark Community”, which is exclusively designed for members of the Highspot ecosystem, built to bring sales enablement leaders to share best practices, experiences, and capabilities within the platform. In September 2021, Highspot launched the “Highspot Marketplace”, an exchange where Highspot customers can gain access to content from more than 20 marketing, sales, enablement, and customer success partners, including Baker Communications, Challenger, Corporate Visions, and RAIN Group. In March 2024, the company introduced advanced AI-driven coaching capabilities through Highspot Copilot, enabling personalized coaching, knowledge reinforcement, and actionable insights at scale within the sales enablement platform.

In addition, Highspot is also a contributor to Sales Enablement PRO, claimed to be the world’s largest community of sales enablement professionals, with more than 13,000 members, as of February 2021.   

Key customers and partnerships

As of January 2021, the platform served more than 3 million users. Its customers include Twitter, General Motors, Nestlé, Aetna, DocuSign, Dow Jones, and Verizon Media, and it has a market presence in Europe, the Middle East, and Africa.

In November 2021,  Highspot partnered with Gong, a revenue intelligence platform, to provide training courses, sales plays, analysis on buyer engagement, and replicating best practices. In August 2022, the firm partnered with natively integrated solution provider Salesloft, to further streamline the client engagement process for sales teams.  


HQ location:
2401 4th Ave, Ste 600 Seattle WA USA
Founded year:
2012
Employees:
1,001-5,000
IPO status:
Private
Total funding:
USD 644.9 mn
Last Funding:
-
Last valuation:
USD 3.5 bn (Jan 2022)
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