Medallion is a direct artist-to-fan platform that enables artists to reach, engage, and monetize their most valuable fans. Its proprietary technology helps artists build community-centric digital spaces and target highly engaged fans with exclusive access to product drops, merchandise, and experiences. It also offers white-label customization, allowing artists to personalize their digital spaces with their own color themes and backgrounds. This feature provides artists with a unique branding opportunity, allowing them to create a personalized and visually appealing online presence.
In 2023, the company introduced "Digital Deluxe," a chart-eligible format in the UK, Australia, and Germany. It allows artists to sell a digital version of a music album with an embedded music player, downloadable audio, images, and video. Physical items can also be sold through an integration with Shopify.
Key customers and partnerships
In December 2023, the platform served 20 artists, including Jungle, Greta Van Fleet, Illenium, Disclosure, and Tiga.
Funding and financials
In January 2024, the company raised USD 13.7 million in a Series A funding round led by Dragonfly and Lightspeed Faction. It planned to use the funds to accelerate Medallion's technical development to create more revenue opportunities for artists and immersive experiences for fans around major artist events.
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