Medallion, a platform that facilitates direct connections between artists and fans, raised USD 13.7 million in a Series A funding round led by Dragonfly and Lightspeed Faction, with participation from Coinbase Ventures, Infinite Capital, and J17.
The company intends to use the funds to accelerate Medallion's technical development to create more revenue opportunities for artists and immersive experiences for fans around major artist events.
Since its launch in 2022, Medallion's technology has helped artists build community-centric digital spaces and target highly engaged fans with exclusive access to product drops, merchandise, and experiences. The platform provides artists with the tools to connect with their most important fans and monetize that engagement. Medallion's latest product, Digital Deluxe, consists of exclusive audio and visual content that tells the story behind the music.
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