Infillion

Infillion was relaunched in 2022 with the unification of several product offerings including its location intelligence technology (Gimbal) and ad targeting and measurement technology  (TrueX) to provide unified solutions for brands and ad agencies. A core offering is its demand-side platform (DSP) that integrates AI technology with a team of experts to offer advertising solutions across various channels, including CTV, display, video, audio, and out-of-home (OOH), offering access to 100+ premium publisher inventory. 

In the media category, InfillionX offers a comprehensive campaign planning toolkit: TrueX specializes in creating engaging video ads, AttnX ensures video ads guarantee audience connection, NeXt focuses on performance-driven campaigns, ShopX provides shoppable ad experiences, XtendedView enables brand storytelling, and InStadium focuses on advertising within live sports networks. In the commerce category, Gimbal offers location-based insights, On The Way provides software for curbside pickup, and Beacons provides bluetooth proximity technology. In the measurement and data category, Analytiks.ai (acquired in September 2022) offers traffic counting for stores, Arrival provides foot traffic attribution, UpLift measures brand impact, TrueTargeting enables audience targeting with data, and XGraph connects consumers through a graph of their behaviors and interactions. As of September 2023, the company reported 100+ premium publishers across all devices, featuring prominent names like Fox, Hulu, A&E, Freeform, Roku, and ABC.

The platform claims to have 97% stadium coverage in its InStadium inventory and award-winning ad formats that command 110% more attention per industry metric. It also claims that TrueTargeting technology outperforms industry standards with 30% more CTV matches, driven by its proprietary location data, client 1P data, and premium publisher partnerships.

Infillion significantly expanded its product portfolio through strategic acquisitions. In February 2023, Infillion acquired Phonic, a global market research platform specializing in voice and video surveys, strengthening its consumer research and data analysis capabilities. Furthermore, in September 2023, the company announced its acquisition of MediaMath's assets, a demand-side platform (DSP) platform that had filed for Chapter 11 bankruptcy protection in June 2023, with plans to integrate and relaunch MediaMath's DSP, driving value for customers and expanding its media buying platform.

Key customers and partnerships 

As of September 2023, Infillion enables precision identification and extensive reach across channels, encompassing 87 million connected TV households and 150 million mobile devices while avoiding duplication.

In June 2023, Infillion partnered with Innovid, an independent AdTech firm, to establish a strategic collaboration aimed at simplifying workflows and expanding publisher reach for Infillion's CTV ad technology.