Procter & Gamble

Procter & Gamble (P&G) (NYSE: PG) is an American multinational FMCG leader that operates in ~70 countries and sells its products in ~180 countries and territories worldwide, specializing in personal care and hygiene products. Founded in 1837, the company was listed on NYSE in 1978. P&G generated revenue of USD 84 billion in FY2024 (year ending June 30). 

P&G focuses on ten core product categories under five SBUs, with Fabric & Home Care (~35% of revenue) and Baby, Feminine, & Family Care (~24% of revenue) being the largest segments. The primary brands under Fabric & Home Care include Tide, Ariel, Downy, Cascade, Dawn, Febreze, Swiffer, Fairy, Mr. Clean, and Gain. The Baby, Feminine, & Family Care segment comprises diapers, baby wipes, paper towels, and adult incontinence products, with Pampers being the company’s largest brand under this segment. 

The third-largest segment is Beauty (~18% of revenue), which includes hair care, deodorants, and skin care products, with Pantene, Head & Shoulders, and Olay being key brands under this segment. The Health Care category (~14% of revenue) comprises oral care, vitamins and supplements, pain relief, and other personal health and wellness products that are marketed under brands such as Vicks, Metamucil, Pepto-Bismol, and Neurobion. Grooming (~8% of revenue) is the company’s smallest category, comprising Braun, Gillette, and Venus brands.

The US is P&G’s single-largest market, accounting for 48% of total revenue in FY2024. Europe and Greater China round up the top three markets. For FY2024, P&G expects total revenue growth of 2%–4%. P&G plans to achieve net-zero emissions by 2040 and published a Climate Transition Action Plan, which specifies the Company’s continuous efforts toward reducing greenhouse gas emissions.