Zebra Technologies

Zebra Technologies Corporation (NASDAQ: ZBRA) is a technology company that provides mobile computing products, barcode printers, and information solutions globally through a direct sales force and extensive network of 10,000+ channel partners (as of October 2023). Headquartered in Lincolnshire, US, it operates in approximately 190 countries (as of October 2023). Zebra has been listed on NASDAQ since 1991. The company reported revenue of USD 5.8 billion in 2022.

Zebra provides Enterprise Asset Intelligence (EAI) solutions in the Automatic Identification and Data Capture (AIDC) industry. The company has two reportable segments: Asset Intelligence & Tracking (AIT) and Enterprise Visibility & Mobility (EVM). AIT consists of barcode and card printing and supplies and services, while EVM includes mobile computing, data capture, RFID, fixed industrial scanning and machine vision, and workflow optimization solutions. Zebra’s target customers are manufacturers, retailers, governments, and healthcare institutions as well as warehouse and distribution, e-commerce fulfillment, energy and utilities, transportation, and logistics companies.

North America (primarily the US) was Zebra’s largest market (~50% of total revenue in 2022), followed by EMEA (~33%), Asia Pacific (~11%), and Latin America (~6%). Zebra expects a revenue decline of 20%–23% YoY in 2023 (+3.2% YoY in 2022) and the adjusted EBITDA margin to be ~18% (21.4% in 2022). The company has committed to a 50% reduction in Scope 1 and Scope 2 emissions and a 15% reduction in Scope 3 emissions by 2030 (from a 2020 baseline).