MeEat, founded in 2020, is a Finland-based producer and distributor of plant-based meats based on the “Muu” plant-based products launched by Pouttu. The high demand for these plant-based products led to MeEat Food Tech Oy being established as a stand-alone company separate from Pouttu for more freedom of product development.
The company’s product portfolio includes plant-based meatballs, nuggets, burgers, mince, and sausages, which are sold under the MeEat brand and made using ingredients such as fava beans and pea protein. MeEat products can be purchased online and through Finnish retailers.
Key customers and partnerships
In September 2022 , MeEat entered into a partnership with Israeli Redefine Meat to distribute Redefine’s products to restaurants nationwide. In September 2023 , the company partnered with Centric Software, a product lifecycle management (PLM) market leader, to streamline its innovation processes and enhance collaboration.
Funding and financials
In May 2022, the company raised EUR 8 million (~USD 8.6 million) in a seed funding round with participation from Tesi, Emerald Technology Ventures, and KVKI Capital. The funds raised were intended for fortifying the company’s position in the plant-protein market as well as expediting international growth targeting new markets such as Germany, Denmark, and Benelux countries.
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