Atlas Venture is an early-stage venture capital firm that creates and invests in biotech startup companies led by promising entrepreneurs focusing on life sciences innovation. Its seed-led venture creation strategy rigorously selects and focuses investment on compelling opportunities to build scalable businesses and realize value.

Atlas Venture

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets. With offices in two of the most important business hubs in the world, New York and Los Angeles Greycroft uniquely positioned to serve entrepreneurs who have chosen us as their partners. The firm leverages an extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, bring their products to market, and build successful businesses.  Greycroft manages in excess of $1 billion and has made over 200 investments since its inception in leading companies including Acorns, App Annie, Bird, Botkeeper, Bright Health, Boxed, Braintree, Buddy Media, Everything But The House, Extreme Reach, Huffington Post, Icertis, JW Player, Maker Studios, Plated, Scopely, Shipt, TheRealReal, Thrive Market, Trunk Club, Venmo, WideOrbit, and Yeahka. Greycroft has adopted the Diversity Term Sheet Rider.

Greycroft

DCM Ventures assists entrepreneurs in building companies that will change how institutions and people use and live with technology. DCM Ventures focuses on the size of its team, the money they raise, and the investments they make all so that it can focus on the business of helping portfolio companies succeed. Collectively, the DCM investing partners have over a century of investing and operational experience and each DCM partner has experience building hyper-growth startups into billion-dollar businesses. DCM Ventures manages ten funds totaling $4.0 billion and has made investments in more than 400 technology companies across the United States and Asia. With offices in Silicon Valley, Beijing, and Tokyo, DCM provides hands-on operational guidance and a vast network of global business and financial resources to its portfolio companies.

DCM Ventures

Slow Ventures is a venture capital firm that focuses on investing in companies central to the technology industry as well as those operating at the intersection of science, society, and culture. The firm seeks to support innovative ideas and solutions that shape the future across various sectors.

Slow Ventures

Max Ventures is a seed-stage venture capital firm that invests in consumer tech and health-tech companies. Max Ventures primarily invests in digital commerce, digital media, fintech, and digital Health. It was founded in 2013 and headquartered in New York, United States.

Max Ventures

Founded in 2014, Vayner/RSE is a marriage of builders: Gary Vaynerchuk, VaynerMedia and RSE Ventures. VRSE invests in teams building tomorrow's companies through unique consumer insight and relentless drive.  Our sweet spot is in the first round of institutional financing, funding either as lead investors or as part of a syndicate. Beyond capital, we support our community with access and insights derived across both our investment portfolio and the operating companies we oversee on a daily basis.  Our team has a diverse background of starting, growing and operating companies across a variety of industries and life stages and we leverage this mental elasticity to help our entrepreneurs through the gamut of challenges that accompany building companies.

Vayner/RSE

MESA Ventures is a Seed and Series A venture fund focused on e-commerce, advertising, media, enterprise software, and mobile technologies. The Fund co-invests between $50,000 and $250,000 alongside established early stage venture firms.   We actively support talented entrepreneurs building big businesses. To do that,  we invest social capital that we believe valuable as financial capital. This comes from tapping into the team’s global network of media, entertainment and technology relationships to provide investor introductions, executive team hiring, business development, client & advertiser introductions, and marketing support. The Fund's goal is to help its portfolio companies whenever and wherever it can.

Mesa Ventures

Redpoint has partnered with visionary founders to create new markets and redefine existing ones since 1999. The firm invests in startups across seed, early, and growth phases. In total, Redpoint manages $4 billion across multiple funds.

Redpoint

Graph Ventures is an investment group that specializes in seed and early-stage venture investments. It was founded in 2011.  Investments include:  * BetterUp * Birdies  * BlueApron * Dapper Labs * Earnin * Envoy * Hinge * Houseparty * Ipsy * Loft * Lever * Lingokids * Moon Express * Papaya * PicsArt * Porch * Quinto Andar * RideOS * Saildrone * Very Good Security * VivaReal  * Zeplin

Graph Ventures

FJ Labs is a stage-agnostic investment firm that focuses on marketplaces and consumer-facing startups. Their investments are seed and series A. The investment range of the company is $50,000 to $5,000,000. It invests in Alibaba Group, Beepi, BrightRoll, Betterment, Adore Me, and Earnest.

FJ Labs

Accomplice is a seed-led venture capital firm that invests in technology startup companies. Its specialties are cybersecurity, eSports, data analytics, SMB class software, emerging hardware platforms, and marketplaces.  Through platforms like AngelList, Boston Syndicates, and Maiden Lane, Accomplice harnesses the community to empower and fund the best founders. It has pioneered a community approach through platforms like Spearhead, BOSS, Rev, and TUGG. A majority of Accomplice’s investments are in Boston, with others throughout the U.S., Canada, and the E.U. Formerly known as Atlas Venture, the firm announced in October 2014 that it was splitting its technology and life sciences franchises. The technology group was renamed Accomplice; the life sciences group retained the name Atlas Venture.  Headquartered in Cambridge, Massachusetts, Accomplice is one of the most active early-stage firms in New England.

Accomplice

Norwest is a venture capital and growth equity investment firm that specializes in venture and growth equity companies. Since its inception, it has invested in more than 600 companies and partnered with over 140 active companies across our venture and growth equity portfolio. The firm invests in early to late-stage companies across a wide range of sectors with a focus on consumer, enterprise, and healthcare. It offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses.

Norwest Venture Partners

Grape Arbor is an angel investor group comprised of friends who spend their professional lives in the technology and start-up space and pool their personal finances to make angel investments.    Since its founding in 2006, Grape Arbor LLC (directly or through affiliates) has made one or more investments into more than two dozen companies.  Grape Arbor has made investments in advertising/marketing online, web 2.0/social networking, financial services (tech and non-tech), and software/web-enhanced services.    While a number of investments have been into companies with products at the pre-beta stage, Grape Arbor has made one initial investment into a company which, at the time, had roughly $15MM of trailing 12 month revenue.    In general, however, Grape Arbor targets early stage companies with a little revenue (several hundred thousand to several million in trailing 12 month revenue).    All of the companies considered seriously had a clear strategy for attacking a large and rapidly growing addressable market as well as a strong (even if not complete) management team.  Grape Arbor has made investments in which co-investors have been: First Round Capital, Bessemer Venture Partners, Carlyle, Insight Venture Partners, Institutional Venture Partners, Vision Ventures, Khosla Ventures, Venrock, Kodiak Venture Partners and others.

Grape Arbor VC

Based in Palo Alto, CA, Icon Ventures is a specialty venture capital firm focused on leading Series B or C financings. With over $780 million under management, Icon invests with the world’s leading venture firms in companies that are category winners at their earliest stages of momentum. Icon Ventures investments include iconic, market-leading companies such as Aster Data, FireEye, 41st Parameter, Infinera, MoPub, Palo Alto Networks and Proofpoint. For more information visit: iconventures.com.

Icon Ventures

Capital One Ventures is a strategic investor, funding startups that are driving the future of data, technology, and financial services. Founded in 2014, Capital One Ventures has invested in more than 70 companies that help deliver superior experiences to consumers and businesses. Capital One Ventures is based in San Francisco, New York and at Capital One's headquarters outside of Washington, DC.

Capital One Ventures

Button

Button (usebutton.com) is the mobile commerce technology company that is powering a commerce-driven internet. As the leading mobile commerce enablement platform, Button powers mobile growth for the world's largest brands and publishers, while offering consumers more seamless, enjoyable experiences. With each action taken, brands make sales, publishers earn revenue, and consumers get exactly what they want at the tap of a button. Founded in 2014, Button has driven over $3 billion in spending to date and has raised over $64 million in venture capital.

Button is the developer of PostTap (formerly known as Button Reach), an ad personalization solution for brands to maximize their mobile marketing spend. The mobile app-based patented technology can create personalized consumer experiences to optimize mobile landing pages and optimize campaigns across all mobile marketing channels including apps, SMS, and social media. In October 2021, in partnership with customer engagement platform Twillo, Button launched PostTap SMS, enabling enterprise customers to launch integrated SMS marketing strategies without needing any coding or app development.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

Button and The Shelf Partner

Button is the developer of PostTap (formerly known as Button Reach), an ad personalization solution for brands to maximize their mobile marketing spend. The mobile app-based patented technology can create personalized consumer experiences to optimize mobile landing pages and optimize campaigns across all mobile marketing channels including apps, SMS, and social media. In October 2021, in partnership with customer engagement platform Twillo, Button launched PostTap SMS, enabling enterprise customers to launch integrated SMS marketing strategies without needing any coding or app development.Button also offers “Tap,” a mobile loyalty program aimed at app developers and publishers. This allowed commerce ads to be placed within a publisher's app to improve the buyer's experience while providing additional monetization opportunities.The firm claims that its platform is the first solution built to monetize commerce activity on mobile for enterprise users. Its PostTap solution reportedly results in a 30% lift to return on paid marketing spend, while its PostTap SMS yields a 29x ROI on marketing campaigns.In March 2022, the firm announced the appointment of a strategic advisory board to support the growth of its new product lines, which experienced triple-digit growth since its launch. At the same time, the firm claimed that its solutions had facilitated more than USD 5 billion in mobile ecommerce transactions.Key customers and partnershipsButton's customers include nine out of 10 of the largest retailers on the Forbes Global 2000 list, all 10 of the leading US ecommerce retailers, and global brands such as Samsung, Expedia, and United Airlines.The firm entered into several strategic partnerships with mobile app developers and marketing automation startups to broaden its product offerings. A case in point was a strategic partnership with mobile marketing analytics platform <a href="https://sp-edge.com/companies/85286">Adjust </a>to enable users to monitor and measure app traffic resulting from Button’s marketing optimization solutions.Funding and financialsIn June 2019, Button raised USD 30 million in Series C funding led by Icon Ventures. The funding was used to accelerate its product development, grow its strategic partnerships, and expand its geographical presence.

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as&nbsp;<a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.&nbsp;In&nbsp;<a href="https://sp-edge.com/updates/36365">November 2024,&nbsp;</a>Acquia acquired Monsid to expand Acquia's digital experience platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers.&nbsp;As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia&nbsp;<a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.&nbsp;

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Companies that use GenAI as a core part of their product offering for marketing

Personalization tools are mainly used in AdTech and marketing campaign automation

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Uses GenAI to automate content creation  and personalize content for marketing campaigns

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

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