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Techsoulogy

Marketing Automation
Product stageSegments
Growth
?
AdTech
?

Founded in Spain, Techsoulogy (formerly known as Tappx) specializes in programmatic advertising for mobile, over the top (OTT), connected TV (CTV), and other display-based advertising. The firm works directly with 2,000+ publishers to provide advertisers access to premium ad inventory. In 2021, the firm pivoted to providing only exclusive and direct advertising inventory without the use of intermediaries, while providing monetization opportunities for its partner publishers. As of February 2022, Tappx users include LaLiga, Handcent, and Timehop.

In May 2021, the firm launched what it claims to be the world’s first audiovisual contextual advertising solution Contextualize-It. The platform uses AI to analyze audiovisual display media to provide advertisers with context-specific video campaigns. The development of this new patent-pending technology was partly funded by a grant received in December 2019 from the European Commission as part of its EU Horizon 2020 SME fund.

In September 2021, the firm acquired PlayOn Content, a video generation and video monetization platform, in order to enhance audiovisual monetization opportunities to its partner publishers.

The firm reported a 97% YoY revenue growth and a 25% growth in its workforce in 2021. The firm planned to make further acquisitions in 2022 in order to grow its capabilities in digital advertising, video, content, mobile apps, and gaming.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Company profile
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Company Brief


HQ location:
Roselló i Porcel 21, 15B Barcelona ESP
Founded year:
2013
Employees:
11-50
Total Funding:
USD 965.1 thousand

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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