Fectar is a company based in the Netherlands that has developed Fectar Studio, a no-code enterprise-focused content management system used for AR and VR experiences that can be accessed through a smartphone, VR headset, or tablet. The company primarily caters to sectors like retail, education, industrial, and real estate. Fectar Studio provides a library of free 3D content and templates that users can choose from to build content such as 3D events and presentations, branding and enterprise training solutions, and customer service solutions, among others. Users are also able to collaborate remotely in AR through Fectar’s mobile app. The platform provides analytical tools, such as its patented Heatmaps which allows users to visualize spatial data alongside metrics on average time spent at experiences, total visits, and likes.
The company also offers Fectar MeetUp (launched in June 2022), a VR collaboration platform accessible across multiple platforms. Use cases include remote teaching, remote assistance and remote sales.
Fectar generates revenue through monthly subscriptions with its Start, Business, and Enterprise plans priced at EUR 29, 49, and 249, respectively (~USD 32, 55, and 270). Additionally, the company provides bespoke VR and AR project development for companies through its Metaverse Accelerator Program.
As of January 2024, the company recorded more than 500,000 monthly active users on Fectar Studio, with more than 17,000 VR scenes created and more than 6 million downloads for the Fectar mobile app.
Key customers and partnerships
Key customers include education company Studio Why, game simulation developer Trak Racer, engineering company Sweco, and others.
Funding and financials
In February 2023, Fectar raised EUR 2.45 million (~USD 2.7 million) in a funding round led by tech investor Jaap van Engers. Funds were earmarked to accelerate international growth and improve user experience on the platform.
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