HowGood

HowGood is a sustainability intelligence platform that provides SaaS-based solutions for personal care and food brands, retailers, and restaurants. The company claims to have the largest database on product sustainability that contains sustainability assessments of more than 33,000 ingredients, chemicals, and materials. Latis, the company’s sustainability intelligence platform, provides insights regarding a product's greenhouse gas emissions, biodiversity, health and toxicity, and animal welfare metrics.

The company gathers impact-related data from peer-reviewed life cycle assessment studies, commercial databases, targeted industry studies, and NGO research and feeds it into its software platform. HowGood also provides customers with measurement tools such as Ingredient-level Sustainability Analysis, Sustainability Sales Data, Impact Metric Development, and Product Ratings.

In September 2023, the company launched a Forest, Land, and Agriculture (FLAG) emissions dashboard on its platform. In January 2024, HowGood also expanded the coverage of its Latis platform by including Scope 1 and 2 emissions at no additional cost for all platform users.

Key customers and partnerships

In September 2020, HowGood signed on Danone North America as an initial customer for its Latis platform. The company’s clients include General Mills, Nestle, Barilla and Chipotle, among others. In May 2022, the company collaborated with Chartwells Higher Education, a food service provider, for an exclusive climate labeling partnership to display the carbon impact of the latter’s menus in universities. In October 2022, HowGood partnered with Ingredion to provide third-party validation of the sustainability impact of the latter’s ingredients in a scorecard in the partner's strategic growth platform.

Funding and financials

The company’s latest funding round was in May 2022, when it raised USD 12.5 million in a Series B round led by Titan Grove. The funding was intended to expand its internal teams and improve its product to reach customers in Europe. Previously in February 2021, HowGood raised USD 6 million in a Series A round led by Contour Venture Partners.