MicroSalt

MicroSalt is a British startup that has developed a patented technology to produce full-flavor, low-sodium salt for food manufacturers and consumers. This technology involves producing micron-sized salt particles that are 100x smaller and taste twice as salty as traditional salt. MicroSalt is suitable for a wide range of food products, including snacks, baked goods, processed meats, and ready-to-eat meals. By reducing sodium content by ~50%, without compromising taste, MicroSalt's solution caters to the demand for healthier food options aligned with the Centers for Disease Control and Prevention (CDC)’s priorities to reduce sodium levels in processed foods.

The company targets large B2B food manufacturers through strategic partnerships, while reaching health-conscious consumers in the B2C market, as well as directly serving them via ecommerce platforms such as Amazon.

In February 2024, MicroSalt became the first company to be listed on the Alternative Investment Market (AIM) in London through an initial public offering (IPO) that raised over GBP 3 million (~USD 3.8 million) at a GBP 18.5 million (~USD 23.4 million) market capitalization.

In October 2024, MicroSalt received approvals for its patent applications portfolio in China, Mexico, and Australia. MicroSalt was also reportedly pursuing additional patent applications in Canada, Hong Kong, Chile, Japan, Europe, Brazil, India, and Russia.

Key customers and partnerships

MicroSalt was making inroads into the food manufacturing industry, securing commercial contracts with businesses across the food manufacturing industry. In February 2024, MicroSalt formed a strategic partnership with American Trading International (ATI), a prominent US exporter collaborating with renowned brands such as Nestlé, Sun-Maid, and Dunkin' Donuts. This alliance with ATI significantly expanded MicroSalt's reach, granting access to export markets across 80 countries worldwide through ATI's extensive distribution network. In April 2024, the company announced its first partnership in the food service industry with Carma Hospitality Group, a Canadian chain of 12 restaurants based in Montreal. Its other partners include Weijohn Farms Group for its Sorbatto Fresh hazelnut line (September 2023), a Fortune 500 national retailer for its private label snack offerings (May 2023), and Presty! Foods for its line of plate-ready meals (October 2022).