Appcues is a product adoption and user onboarding platform for web and mobile apps. It enables product teams to create, implement, and test personalized in-app onboarding experiences without requiring coding skills. The platform's no-code builder allows users to design captivating in-app flows and onboarding journeys using various UI patterns such as modals, hotspots, tooltips, slideouts, and banners. Appcues helps companies improve user activation, conversion, and retention by providing features like user segmentation, interactive walkthroughs, and onboarding checklists.
The platform offers a drag-and-drop builder that lets users create personalized onboarding tours and checklists to assist and educate new users. Appcues supports various mobile environments, including Native Android, Native iOS, React Native, Flutter, and Ionic. Its segmentation capabilities allow companies to target individual user groups with personalized messaging and journeys based on factors like plan tier, lifecycle stage, and in-app activity.
Appcues provides analytics to track in-app flow performance and measure events, helping companies identify areas for improvement. The platform also includes A/B testing functionality to compare the performance of different onboarding flows and refine them based on user behavior. In addition to onboarding features, Appcues helps companies announce new product features and collect customer feedback through Net Promoter Score (NPS) surveys.
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